Gabriele Penkauskaite

Daily tasks:

• research
• game design
• strategy and planning
• communicating and reporting to stakeholders
• collaboration with other teams (marketing, publishing UA for aligning product messaging and go-to-market strategy)
• developing/building multiple products at once; taking care of products' quality (products final style, data analysis, reviewing performance, keeping track on on users behavior, implementing changes);
• managing multiple teams at once (aiming to reach quarterly KPI's together. Keeping healthy balance between productivity, performance and creativity)

Everything digital/social media creative related:

• Content creation, strategy, planning
  
• Copywriting (posts, ads, web, newsletters)
  
• Visual content/production (filming or photoshoots)
  
• Consulting
  
• Influencer marketing

Navigating processes in app creation (creative and development), taking care of own production teams and internal communications.
Making sure that the products see the daylight in time and in good shape. Navigating processes in app creation (creative and development), taking care of own production teams and internal communications. Making sure that the products see the daylight in time and in good shape.

Digital marketing/social media PM.

Platforms:

Facebook, Instagram, LinkedIn, Youtube, TikTok, Xing, Reddit, Twitter.

Creative campaigns;
Employer branding;
Production (photoshoots, commercials and youtube series);
Digital implementation;
Consulting;
Influencer marketing;
PR management;
Budget control and reports.

Clients: Swedbank, Vinted, Paulig, Pegasas

Social media creative and manager. Dailys tasks:

Communication;
Social media planning (Facebook, Instagram, LinkedIn, Youtube);
Planning project resources;
Copywriting;
Result optimization;
Blending creativity with strategy;
Reporting and documentation.

Clients: Luminor

Social media planning;
Copywriting;
Planning the seasons visual identity strategy and communication resources;
Mixing love for language, good puns and electronic music into eye catching texts and effective communication for events.