Summary
Overview
Work History
Education
Skills
Timeline
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Franz Cecilio Banania

Marketing Assistant
Tacloban City, Province of Leyte

Summary

Results-driven marketing professional with strong focus on team collaboration and achieving impactful outcomes. Experienced in content creation, social media management, and market research. Reliable and adaptable, ensuring seamless alignment with changing needs. Skilled in leveraging data analysis, creative problem-solving, and effective communication to drive brand growth and engagement.

Overview

2
2
years of professional experience

Work History

Marketing Assistant

Simply Wealth Group
09.2024 - Current
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
  • Spearheaded development of content calendar, ensuring consistent and timely publication of marketing materials.
  • Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
  • Enhanced customer engagement with creation of interactive online content, including quizzes and polls.
  • Boosted email campaign success, crafting compelling newsletters that improved open and click-through rates.
  • Generated detailed reports on campaign performance, providing valuable feedback for future planning.
  • Assisted with budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
  • Gathered customer feedback through surveys and social media interactions, guiding improvements in product offerings and service.
  • Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
  • Optimized advertising spend by monitoring performance and adjusting tactics as necessary, maximizing ROI.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Managed campaigns for various clients that consistently exceeded sales goals.

Sales Representative

AIMS Agriculture
09.2023 - 03.2024
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Conducted detailed market analysis to guide development of sales strategies.
  • Streamlined sales process, reducing time from lead to close.
  • Fostered collaborative environment, sharing best practices among sales team.

Education

Bachelor of Science - Civil Engineering

Visayas State University
Baybay, Province Of Leyte, Philippines
04.2001 -

Skills

Digital marketing

Social media marketing

Flexible and adaptable

Advertising design

Scheduling

Time management

Marketing

Customer engagement

Copywriting

Data management

Market research

Trend analysis

Timeline

Marketing Assistant

Simply Wealth Group
09.2024 - Current

Sales Representative

AIMS Agriculture
09.2023 - 03.2024

Bachelor of Science - Civil Engineering

Visayas State University
04.2001 -

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Franz Cecilio BananiaMarketing Assistant