Summary
Overview
Work History
Education
Skills
Timeline
Generic
Franco Pagaduan Pleo

Franco Pagaduan Pleo

Antipolo City

Summary

Results-driven Delegate Acquisition and Sales Professional with over a decade of expertise in B2B event sales, lead generation, content production, and client relationship management across the energy, technology, and corporate training sectors. Proven track record of engaging C-level executives and securing high-value delegates, consistently driving revenue growth for global event organizers. Proficient in strategic outreach, CRM management, and multi-channel lead generation tools including LinkedIn Sales Navigator, Apollo, Lusha, and Seamless. Recognized for exceeding targets, fostering repeat business, and contributing to the success of high-profile conferences worldwide through exceptional pre-to-post event support and optimized content strategies.

Overview

13
13
years of professional experience

Work History

Delegate Sales Executive

PetroEdge/AsiaEdge
04.2023 - Current
  • Sold high-value training programs, courses, and conferences to target professionals.
  • Built and maintained strong relationships with delegates to encourage repeat business.
  • Aligned on content direction and delegate acquisition strategies for upcoming events.
  • Maintained accurate records of outreach, pipeline, and conversion using CRM tools.
  • Identified and engaged decision-makers (C-level, VPs, Directors) across energy and tech sectors.

Delegate Sales Executive/ Conference Producer

Sit-Down Events
07.2022 - 04.2023
  • Researched, identified, and invited senior decision-makers (CIOs, CDOs, CISOs, and other C-level executives) to exclusive closed-door events in Singapore and Australia.
  • Produced conferences from concept to execution, including agenda research, speaker recruitment, and content alignment.
  • Built and maintained strong relationships with executives to ensure high-quality event participation and repeat attendance.
  • Coordinated with content and marketing teams to target the right audience segments and maximize event relevance.
  • Managed accurate outreach, pipeline tracking, and conversion reporting using CRM.

Delegate Sales Representative

World Business Research
01.2020 - 07.2022
  • Assist with project initiation, planning, execution & monitoring of both digital and live events.
  • Dedicated pre-event, during the event and post-event manager to all attending delegates.
  • Forge relationships with today’s leading companies across my assigned portfolio of annual events like eTail Asia & ANZ, Digital Travel Summit, Procurecon Asia, Field Service Asia.

Client Services Supervisor | Business Relationship Manager Supervisor

Sterling Talent Solutions
04.2016 - 01.2020
  • Work with the Department Manager and team members towards achievement of functional group goals
  • Work as a liaison to Account Management group and Associate Directors who are co-managing these Tier 2 clients
  • Drive strategic account management across team and manage client escalations with top tier clients
  • Delegate work to team on a daily basis and keep track of progress
  • Monitor individual and team on a daily basis and keep track of progress
  • Communicate problems and recommend solutions to Department Manager
  • Ensure on time delivery of tasks and service level agreements are met
  • Review procedures and protocols and recommend revisions as necessary
  • Respond to employee concerns and issues, provide appropriate training, guidance and coaching in a timely and effective manner
  • Conduct regular performance reviews of team members, provide weekly feedback to each member; discuss strengths and areas for improvement in view of key performance targets and behavioral expectations
  • Conduct quality reviews; provide immediate feedback to team members and promptly address any quality issues
  • Lead by example, ensure positive team morale and employee engagement
  • Generate and maintain regular and ad hoc metrics and reports
  • Ensure team members are compliant with policies, processes and standards set at the company and individual levels
  • Implement appropriate rewards, recognition and disciplinary actions in an effective and timely manner
  • Assist with problem files and provide exceptional customer service
  • Must provide support in completing files as necessary during operational exigencies
  • Inspire, motivate and enthuse Client Services members
  • Answer employee questions; provide guidance, coach and lead
  • Provide ongoing training to the team
  • Monitor productivity and quality of work to ensure customer satisfaction
  • Communicate problems to Manager
  • Revise procedures and protocols as necessary
  • Orient new team members to the procedures and expectations of the team
  • Consistently offer exceptional customer service to clients Effectively resolve client issues
  • Ensure positive team morale and lead by example

Client Services Representative

Sterling Talent Solutions
04.2016 - 06.2017
  • Responsible for answering incoming client and applicant phone calls, and responding to incoming emails
  • Providing product and service information to existing clients
  • Maintaining client records by updating account information – updating account users; adding services and packages to the accounts; resetting account password
  • Reviewing the status of client files or orders with the existing clients
  • Transferring clients to the correct department if needed
  • Handling product walk through and leading client demos
  • Reviewing accounts with the client – providing the current services and prices to existing clients
  • Walking applicants through on filling out consent forms over the phone
  • Entering calls and emails in Salesforce.com to track client and applicant communications
  • Ensuring that changes requested by the clients on their accounts are implemented
  • Working on projects that involves account administrative tasks and meeting its deadline
  • Updating existing client paper consent forms and proposals
  • Creating executable contracts for existing clients

Team Leader

Convergys Philippines
11.2014 - 04.2016
  • Ensure that the team is hitting the required target for KPIs like CSAT, Quality and AHT.
  • Create team and individual action plans to ensure that customers are satisfied with the services being provided.
  • Create training materials that can be used by the TSRs to be more effective supporting their customer’s concern.
  • Answer employee questions; provide guidance, coach and lead
  • Provide ongoing training to the team
  • Monitor productivity and quality of work to ensure customer satisfaction
  • Communicate problems to Manager

Team Leader

Convergys Philippines
05.2015 - 11.2015
  • Ensure that the team is hitting the required target for KPIs like CSAT, Quality and AHT.
  • Ensure that the team is hitting the daily Sales Target (Both Strike Rate and Landed Sales)
  • Coaching and creating action plan based on your rep’s opportunities
  • Answer employee questions; provide guidance, coach and lead
  • Provide ongoing training to the team
  • Monitor productivity and quality of work to ensure customer satisfaction

Subject Matter Expert

Convergys Philippines
10.2014 - 05.2015
  • Assist product related questions from reps and leaders to ensure that everyone is aligned with the process
  • Take escalation calls whenever needed while maintaining customer satisfaction
  • To help the team generate more sales by giving real time feedback and call monitoring
  • Provide Training to BQM reps to help them hit the KPI target.
  • Provide feedback and EOD report for the team that we are supporting which is being shared to the department manager.
  • Coaching and creating action plan based on your rep’s opportunities

Sales Consultant

Convergys Philippines
04.2014 - 10.2014
  • To accept Inbound Call inquiries from customers to sell Telstra Products like Mobile phones, broadband and TV Cable
  • Provide basic troubleshooting to customers having trouble with their devices.
  • Explain billing questions from customers
  • Ensure to hit CSAT target to customers
  • Ensure to hit both Strike Rate and Landed Sales Target

Subject Matter Expert

Teletech Philippines
07.2013 - 02.2014
  • Assist product related questions from the reps
  • Assist trainers and team leaders during OJT training
  • Discuss product updates and questions to the reps
  • Ensure that OJT reps are hitting the target by providing real time coaching and side by side call listening
  • Provide reports and feedback to Team Leader to identify rep’s opportunities

Customer Service Representative

Teletech Philippines
10.2012 - 07.2013
  • Assist Customer w/ their Mobile phone related questions
  • Ensure that we hit our CSAT, QA and AHT KPI

Customer Service Representative/ Technical Support Representative

Alorica Philippines
04.2012 - 10.2012
  • Troubleshoot customer’s U-verse devices
  • Discuss billing related questions to customers

Education

Bachelor of Science - Hotel & Restaurant Management

San Sebastian College Recoletos
01.2007

Skills

  • Delegate Acquisition
  • Lead Generation
  • Conference Production
  • Event Marketing
  • Customer Service
  • Sales
  • People Management

Timeline

Delegate Sales Executive

PetroEdge/AsiaEdge
04.2023 - Current

Delegate Sales Executive/ Conference Producer

Sit-Down Events
07.2022 - 04.2023

Delegate Sales Representative

World Business Research
01.2020 - 07.2022

Client Services Supervisor | Business Relationship Manager Supervisor

Sterling Talent Solutions
04.2016 - 01.2020

Client Services Representative

Sterling Talent Solutions
04.2016 - 06.2017

Team Leader

Convergys Philippines
05.2015 - 11.2015

Team Leader

Convergys Philippines
11.2014 - 04.2016

Subject Matter Expert

Convergys Philippines
10.2014 - 05.2015

Sales Consultant

Convergys Philippines
04.2014 - 10.2014

Subject Matter Expert

Teletech Philippines
07.2013 - 02.2014

Customer Service Representative

Teletech Philippines
10.2012 - 07.2013

Customer Service Representative/ Technical Support Representative

Alorica Philippines
04.2012 - 10.2012

Bachelor of Science - Hotel & Restaurant Management

San Sebastian College Recoletos
Franco Pagaduan Pleo