Franco Pagaduan Pleo
Antipolo City
Summary
Results-driven Delegate Acquisition and Sales Professional with over a decade of expertise in B2B event sales, lead generation, content production, and client relationship management across the energy, technology, and corporate training sectors. Proven track record of engaging C-level executives and securing high-value delegates, consistently driving revenue growth for global event organizers. Proficient in strategic outreach, CRM management, and multi-channel lead generation tools including LinkedIn Sales Navigator, Apollo, Lusha, and Seamless. Recognized for exceeding targets, fostering repeat business, and contributing to the success of high-profile conferences worldwide through exceptional pre-to-post event support and optimized content strategies.
Overview
13
13
years of professional experience
Work History
Delegate Sales Executive
PetroEdge/AsiaEdge
04.2023 - Current
- Sold high-value training programs, courses, and conferences to target professionals.
- Built and maintained strong relationships with delegates to encourage repeat business.
- Aligned on content direction and delegate acquisition strategies for upcoming events.
- Maintained accurate records of outreach, pipeline, and conversion using CRM tools.
- Identified and engaged decision-makers (C-level, VPs, Directors) across energy and tech sectors.
Delegate Sales Executive/ Conference Producer
Sit-Down Events
07.2022 - 04.2023
- Researched, identified, and invited senior decision-makers (CIOs, CDOs, CISOs, and other C-level executives) to exclusive closed-door events in Singapore and Australia.
- Produced conferences from concept to execution, including agenda research, speaker recruitment, and content alignment.
- Built and maintained strong relationships with executives to ensure high-quality event participation and repeat attendance.
- Coordinated with content and marketing teams to target the right audience segments and maximize event relevance.
- Managed accurate outreach, pipeline tracking, and conversion reporting using CRM.
Delegate Sales Representative
World Business Research
01.2020 - 07.2022
- Assist with project initiation, planning, execution & monitoring of both digital and live events.
- Dedicated pre-event, during the event and post-event manager to all attending delegates.
- Forge relationships with today’s leading companies across my assigned portfolio of annual events like eTail Asia & ANZ, Digital Travel Summit, Procurecon Asia, Field Service Asia.
Client Services Supervisor | Business Relationship Manager Supervisor
Sterling Talent Solutions
04.2016 - 01.2020
- Work with the Department Manager and team members towards achievement of functional group goals
- Work as a liaison to Account Management group and Associate Directors who are co-managing these Tier 2 clients
- Drive strategic account management across team and manage client escalations with top tier clients
- Delegate work to team on a daily basis and keep track of progress
- Monitor individual and team on a daily basis and keep track of progress
- Communicate problems and recommend solutions to Department Manager
- Ensure on time delivery of tasks and service level agreements are met
- Review procedures and protocols and recommend revisions as necessary
- Respond to employee concerns and issues, provide appropriate training, guidance and coaching in a timely and effective manner
- Conduct regular performance reviews of team members, provide weekly feedback to each member; discuss strengths and areas for improvement in view of key performance targets and behavioral expectations
- Conduct quality reviews; provide immediate feedback to team members and promptly address any quality issues
- Lead by example, ensure positive team morale and employee engagement
- Generate and maintain regular and ad hoc metrics and reports
- Ensure team members are compliant with policies, processes and standards set at the company and individual levels
- Implement appropriate rewards, recognition and disciplinary actions in an effective and timely manner
- Assist with problem files and provide exceptional customer service
- Must provide support in completing files as necessary during operational exigencies
- Inspire, motivate and enthuse Client Services members
- Answer employee questions; provide guidance, coach and lead
- Provide ongoing training to the team
- Monitor productivity and quality of work to ensure customer satisfaction
- Communicate problems to Manager
- Revise procedures and protocols as necessary
- Orient new team members to the procedures and expectations of the team
- Consistently offer exceptional customer service to clients Effectively resolve client issues
- Ensure positive team morale and lead by example
Client Services Representative
Sterling Talent Solutions
04.2016 - 06.2017
- Responsible for answering incoming client and applicant phone calls, and responding to incoming emails
- Providing product and service information to existing clients
- Maintaining client records by updating account information – updating account users; adding services and packages to the accounts; resetting account password
- Reviewing the status of client files or orders with the existing clients
- Transferring clients to the correct department if needed
- Handling product walk through and leading client demos
- Reviewing accounts with the client – providing the current services and prices to existing clients
- Walking applicants through on filling out consent forms over the phone
- Entering calls and emails in Salesforce.com to track client and applicant communications
- Ensuring that changes requested by the clients on their accounts are implemented
- Working on projects that involves account administrative tasks and meeting its deadline
- Updating existing client paper consent forms and proposals
- Creating executable contracts for existing clients
Team Leader
Convergys Philippines
11.2014 - 04.2016
- Ensure that the team is hitting the required target for KPIs like CSAT, Quality and AHT.
- Create team and individual action plans to ensure that customers are satisfied with the services being provided.
- Create training materials that can be used by the TSRs to be more effective supporting their customer’s concern.
- Answer employee questions; provide guidance, coach and lead
- Provide ongoing training to the team
- Monitor productivity and quality of work to ensure customer satisfaction
- Communicate problems to Manager
Team Leader
Convergys Philippines
05.2015 - 11.2015
- Ensure that the team is hitting the required target for KPIs like CSAT, Quality and AHT.
- Ensure that the team is hitting the daily Sales Target (Both Strike Rate and Landed Sales)
- Coaching and creating action plan based on your rep’s opportunities
- Answer employee questions; provide guidance, coach and lead
- Provide ongoing training to the team
- Monitor productivity and quality of work to ensure customer satisfaction
Subject Matter Expert
Convergys Philippines
10.2014 - 05.2015
- Assist product related questions from reps and leaders to ensure that everyone is aligned with the process
- Take escalation calls whenever needed while maintaining customer satisfaction
- To help the team generate more sales by giving real time feedback and call monitoring
- Provide Training to BQM reps to help them hit the KPI target.
- Provide feedback and EOD report for the team that we are supporting which is being shared to the department manager.
- Coaching and creating action plan based on your rep’s opportunities
Sales Consultant
Convergys Philippines
04.2014 - 10.2014
- To accept Inbound Call inquiries from customers to sell Telstra Products like Mobile phones, broadband and TV Cable
- Provide basic troubleshooting to customers having trouble with their devices.
- Explain billing questions from customers
- Ensure to hit CSAT target to customers
- Ensure to hit both Strike Rate and Landed Sales Target
Subject Matter Expert
Teletech Philippines
07.2013 - 02.2014
- Assist product related questions from the reps
- Assist trainers and team leaders during OJT training
- Discuss product updates and questions to the reps
- Ensure that OJT reps are hitting the target by providing real time coaching and side by side call listening
- Provide reports and feedback to Team Leader to identify rep’s opportunities
Customer Service Representative
Teletech Philippines
10.2012 - 07.2013
- Assist Customer w/ their Mobile phone related questions
- Ensure that we hit our CSAT, QA and AHT KPI
Customer Service Representative/ Technical Support Representative
Alorica Philippines
04.2012 - 10.2012
- Troubleshoot customer’s U-verse devices
- Discuss billing related questions to customers
Education
Bachelor of Science - Hotel & Restaurant Management
San Sebastian College Recoletos
01.2007
Skills
- Delegate Acquisition
- Lead Generation
- Conference Production
- Event Marketing
- Customer Service
- Sales
- People Management
Timeline
Delegate Sales Executive
PetroEdge/AsiaEdge
04.2023 - Current
Delegate Sales Executive/ Conference Producer
Sit-Down Events
07.2022 - 04.2023
Delegate Sales Representative
World Business Research
01.2020 - 07.2022
Client Services Supervisor | Business Relationship Manager Supervisor
Sterling Talent Solutions
04.2016 - 01.2020
Client Services Representative
Sterling Talent Solutions
04.2016 - 06.2017
Team Leader
Convergys Philippines
05.2015 - 11.2015
Team Leader
Convergys Philippines
11.2014 - 04.2016
Subject Matter Expert
Convergys Philippines
10.2014 - 05.2015
Sales Consultant
Convergys Philippines
04.2014 - 10.2014
Subject Matter Expert
Teletech Philippines
07.2013 - 02.2014
Customer Service Representative
Teletech Philippines
10.2012 - 07.2013
Customer Service Representative/ Technical Support Representative
Alorica Philippines
04.2012 - 10.2012
Bachelor of Science - Hotel & Restaurant Management
San Sebastian College Recoletos
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