Francis Kristoffer Lim

Supported Consumer Healthcare brands such as Dulcolax and Mucosolvan. In charge of executing brand campaigns, managing the brand's P&L, ATL and BTL initiatives, and creating reports. Key projects handled were the following:

• Dulcolax Good Morning Campaign - Out of Home executions, Spotify Podcast Partnership, TVCs and OLVs, and Social Content
• Mucosolvan Trade and Shopper initiatives - POSMs

Responsible for managing strategic projects of Sanofi Philippines' Consumer Healthcare arm. In charge of communicating with important stakeholders and ensuring that project plans are followed. Tasked to oversee projects, track the project's developments, and come up with solutions in the event that problems are encountered. Key projects managed are the following:

• Erceflora Philippines' award winning "Batang Matatag" purpose initiative
• Sanofi CHC Philippines B Corp Certification
• Crisis Management Team

In charge of Doubles (11.11), Payday Sale, Lucky Draw, Category Campaigns, and Super Brand Events. Responsible for SPayLater vouchers, placements, communications, materials, and post-mortem analysis of campaigns. Key responsibilities included working closely with other teams (Category Campaigns, Back-end, Graphic Artists, Vouchers, etc.), project management for campaigns, and ensuring that campaigns were executed as planned.