Francis Joseph F. Magbitang

• Spearhead the overall sales and marketing strategy, aligning with corporate goals to drive revenue growth and brand visibility.
• Oversee the development and performance of the sales organization, ensuring alignment with market demands and company objectives.
• Manage and enhance the company’s brand identity, ensuring consistency across all customer touchpoints and marketing channels.
• Lead the execution of marketing initiatives, including digital campaigns, promotions, and partnerships, to maximize customer acquisition and retention.
• Collaborate with senior leadership to develop pricing strategies and optimize product offerings based on market insights.
• Monitor sales performance metrics and deliver actionable insights to improve effectiveness and efficiency.

Achievements:

• Revamped the company’s website, delivering a modernized digital presence and improved customer experience.
• Established a new, high-performing sales organization, creating streamlined processes and enhancing operational efficiency.
• Led the sales team to achieve the highest gross revenue in the company’s 5-year history, marking a record-breaking milestone.
• Developed and implemented targeted sales and marketing strategies that expanded market reach and strengthened customer relationships.

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and sales for JPI
• Conduct thorough market research and analysis to identify customer needs, market trends, and competitor activities, using insights to inform marketing decisions and campaign development
• Manage and maintain the company's brand identity, ensuring consistent messaging, visual identity, and brand positioning across all marketing channels
• Plan and execute advertising and promotional activities to enhance brand visibility, drive foot traffic to fuel stations, and increase customer acquisition and retention
• Implement customer relationship management strategies, including customer segmentation, targeted marketing campaigns, loyalty programs, and customer feedback analysis
• Collaborate with product management teams to develop pricing strategies, product positioning, and successful product launches, while monitoring market trends to make necessary adjustments
• Oversee the creation of marketing collaterals, such as brochures, flyers, signage, digital content, and website materials, ensuring brand

Achievements

• Orchestrated the integration of multiple cashless payment systems, including gcash, Shopee Pay, and Pay Maya, within Jetti, streamlining transaction processes and enhancing customer convenience
• Spearheaded the successful launch of the first loyalty application for Jetti Petroleum, boosting customer engagement and fostering brand loyalty
• Devised and executed strategic tactical promotions tailored to each sales cluster, driving sales growth and maximizing profitability
• Developed and implemented impactful corporate social responsibility (CSR) programs, augmenting the company's reputation and strengthening its commitment to social causes
• Led the revitalization of JPI's website in 2021, delivering an enhanced digital presence and improved user experience
• Established and enforced retail standards across all stations, ensuring consistency in service quality and brand representation
• Pioneered strategic partnerships with prominent companies such as Joyride, Shopee Riders
• Lalamove, Cebuana Lhuillier, and Food Panda, fostering mutually beneficial collaborations and expanding market reach
• Successfully orchestrated the launch of over 10 new station openings since 2021, executing comprehensive marketing campaigns to generate buzz, attract customers, and drive business growth.

• Oversee daily operations of the business unit or organization
• Ensure the creation and implementation of a strategy designed to grow the business
• Coordinate the development of key performance goals for functions and direct reports
• Provide direct management of key functional managers and executives in the business unit
• Ensure the development of tactical programs to pursue targeted goals and objectives
• Ensure the overall delivery and quality of the unit's offerings to customers
• Engage in key or targeted customer activities
• Oversee key hiring and talent development programs
• Evaluate and decide upon key investments in equipment, infrastructure, and talent
• Communicate strategy and results to the unit's employees
• Report key results to corporate officers
• Engage with corporate officers in broader organizational strategic planning.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

• Analyzes the market and develops fundamentally sound short- and long-term strategies to grow in key areas of opportunity
• Responsible for generating a solid business plan for the company by doing regular business reviews to formulate brand action plans to reach desired objectives
• Provides direction in the development of channel programs to address the needs of our trade business partners
• Develops an overall marketing plan to ensure products and brands are properly segmented and positioned to the market
• Implements BTL activities to reach volume and brand awareness objectives
• Participates and develops positive relationships in
• Regional Working Teams to help improve sales and help develop regional strategies
• Leads and motivates people (ad/research/promo agency people, contractual marketing assistants, etc…) to deliver punctual, high-quality work such as developing sales promotions (end-user, trade, or influencer) to create push and pull of products
• Develops proof of product performance and competitive advantage by conducting field tests
• Launches new products in the market and develops the communication plan to inform our trade partners and customers
• Responsible for the overall digital marketing assets of the company, Ensure the brand stays relevant to the target market via digital social media assets
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Market research and analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitor activities
• Analyze data and market intelligence to identify opportunities, assess market potential, and make data-driven decisions
• Monitor key performance indicators (KPIs) to evaluate marketing campaign effectiveness and adjust strategies accordingly
• Digital marketing and online presence: Develop and implement digital marketing strategies to enhance online visibility and engagement
• Oversee website development, search engine optimization (SEO), social media marketing, email marketing, and online advertising campaigns
• Stay updated with digital marketing trends and leverage digital platforms to reach target audiences effectively
• Marketing communications: Develop and manage marketing communication strategies to convey key brand messages and engage with customers
• Create compelling content for various channels, including websites, social media, print materials, and advertising campaigns
• Collaborate with creative agencies, copywriters, and designers to develop impactful marketing collateral
• Budget management: Plan, allocate, and manage marketing budgets effectively
• Monitor expenses, analyze return on investment (ROI), and optimize marketing spend to achieve maximum impact
• Prepare regular reports and presentations to showcase marketing performance and provide insights for decision- making
• Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with overall business objectives
• Partnership and stakeholder management: Build and maintain relationships with external partners, agencies, suppliers, and stakeholders to support marketing initiatives
• Collaborate with trade partners, distributors, and retailers to drive brand visibility and increase market penetration
• Represent the company and brand at industry events, trade shows, and conferences
• Performance tracking and reporting: Track and analyze marketing performance metrics, including sales data, market share, customer feedback, and campaign results
• Prepare regular reports and presentations to communicate marketing achievements, challenges, and future strategies to senior management.

• Designs and develops key acquisition programs for Globe Prepaid and Globe OFC to increase demand for their SIM cards and family pack sim
• Recommends acquisition strategy and budget Globe Prepaid and OFC, specifically focusing on alliances, to ensure business profitability
• Gathers information on needs and issues related to Globe Prepaid programs and recommends effective solutions
• Conducts regular trade checks to validate sales concerns and address any issues
• Reviews and evaluates the performance of executed acquisition programs, preparing post mortem reports
• Works closely with International sales team to maximize in-venue selling opportunities
• Develops programs and plans to increase revenue per user for OFC products and services through strategic alliances
• Ensures the value proposition of alliances aligns with Globe Prepaid OFC value proposition
• Develops plans and programs to promote brand strength and imagery, retaining strategic groups as preferred vendors
• Explores expansion opportunities and identifies new business prospects
• Plans and communicates consumer insight studies to understand core usage drivers and connect Globe Prepaid with market needs
• Provides consumer and market understanding to support overall OFC convergence alliances and seafarers' customer experience
• Enhances alliance relationships to drive target achievement and improve Globe Prepaid acquisition customer experience
• Manages all OFC alliances programs to ensure seamless and timely execution
• Activates frontline resources and facilitates cross- functional teams to achieve program targets
• Implements branding policies and procedures for the Globe Prepaid OFC business segment
• Monitors and balances advertising and promotions budgets
• Collaborates with critical business and operating support units to align marketing efforts across the organization

Achievements

• Implemented successful alliance below-the-line (BTL) events, including MOFYA (Model OFW of the
• Year Award), OWWA Family Day, Presidential
• Airport Salubong, LUSWELF Xmas tree lighting ceremony, Duty Free Concert series, EDSA POEAh anniversary Presidential Calling, and IVC sponsorship Move Expo
• Engaged international sales team to successfully close deals with the Department of Tourism
• Ayala Malls, and the Professional RegulationCommission (PRC)
• Provided logistical support to POEA, including the quarterly LLRA publication
• Implemented Free Crisis call initiative in collaboration with OWWA
• Achieved over target activation for Alliance OFP (Overseas Filipino Program) in 2012
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.

• Managed a successful sales segment, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Develop and implement sales strategies and plans for motorcycle oils in alignment with company objectives
• Conduct market research and analysis to identify opportunities and trends in the motorcycle oils segment
• Build and maintain relationships with key motorcycle dealers, distributors, and retailers to maximize product distribution and availability
• Provide product training and support to sales team and channel partners to enhance product knowledge and selling skills
• Monitor competitor activities and market dynamics to develop competitive pricing strategies and promotional campaigns
• Analyze sales data and performance metrics to evaluate sales performance and identify areas for improvement
• Collaborate with marketing team to develop marketing materials, promotions, and campaigns specific to motorcycle oils
• Participate in industry trade shows, events, and conferences to enhance brand visibility and network with key stakeholders
• Prepare and present sales reports, forecasts, and budgets to management
• Ensure compliance with company policies, procedures, and ethical standards in all sales activities
• Stay updated on industry trends, new products, and market developments related to motorcycle oils
• Provide feedback and insights from the field to contribute to product development and improvement efforts
• Successfully opened the Blaze Motortech account as the first motorcycle OEM of 2009, expanding business opportunities in the motorcycle oils segment
• Pipeline ELF Moto Motorcycle oils to key accounts, including Access Plus Philippines, 2211 Works, Kymco Philippines, Minerva Trading, T Rex Marketing, Metro Motorbikes Corporation, and YRS Motorcycle oils, ensuring product availability and customer satisfaction

• Developed and executed short-term and long- term strategies for the Phoenix brand, driving overall business growth and market presence
• Assisted the AVP of Fuels and Lubricants in creating the annual business marketing plan, encompassing all segments and products of Phoenix
• Implemented sector-specific strategies to enhance gross margin and profitability in key sectors such as Consumer, Commercial, and Industrial
• Devised channel-specific strategies to support the sales force and improve distributor business performance
• Conducted market analysis to develop effective pricing strategies for the lubricants division and optimize product lineup
• Led the development of new lubricant products to meet evolving market demands, contributing to the company's overall success
• Executed nationwide and tactical marketing promotions to drive business growth and increase market share

Achievements

• Successfully developed and launched DEO 40
• Diesel Engine Oil, contributing to the expansion of the product portfolio
• Introduced a new low-end 4-stroke variant for Phoenix Cyclomax Force, targeting a wider customer base and increasing product offerings
• Implemented new labels for major lubricant product lines, enhancing brand visibility and product presentation
• Led the successful launch of the Phoenix Maiden Campaign, resulting in increased brand awareness and customer engagement
• Oversaw the opening of 5 stations, including the premiere station in Luzon, expanding the company's presence and market reach
• Developed and executed various franchise expos, attracting potential franchisees and expanding the business network
• Strengthened brand awareness by sponsoring motoring groups, such as the BMW Club of the Philippines, fostering brand loyalty and engagement
• Established a distributor for the P06 area (Metro Manila), effectively increasing market penetration and driving growth in the lubricants division
• Developed retail performance standards for HS accounts in the lubes division, optimizing operational efficiency and ensuring consistent service quality.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.

• Analyzes the HDEO market and develops fundamentally sound short- and long-term strategies to grow in the lucrative segments, such as public utility vehicles, private pick-ups & AUVs, trucks, and buses
• Assists in creating a solid business plan by conducting an annual business performance review of the HDEO category and utilizing the insights to formulate strategies and the marketing plan
• Devises sector-specific strategies to improve gross margin and sales volume from consumer, commercial, and industrial sectors
• Provides guidance in developing channel programs, particularly for high street and Caltex service stations, to meet the needs of trade business partners
• Positions HDEO products effectively in the market to maximize revenue, identifying product gaps and introducing new products or expanding brand reach
• Develops effective pricing strategies by monitoring competitor pricing, conducting pricing sensitivity surveys, and reviewing cost of sales (COS)
• Collaborates with regional and global marketing teams to align local strategy with global and regional directions
• Participates in Regional Working Teams to enhance sales and contribute to regional strategies
• Prepares concise and robust business cases for new strategic directions, product introductions, and other initiatives to support decision-making
• Leads and motivates teams (ad/research/promo agency people, contractual marketing assistants, etc.) to deliver high-quality work, including sales promotions and creating product push and pull
• Conducts field tests to demonstrate product performance and competitive advantage
• Utilizes the PASMAP process effectively to make informed decisions on product introductions or terminations, optimizing the HDEO product line
• Coordinates with Caltex Lubricants Technology (CLT), Supply, Manufacturing & Distribution (SM&D), and Regional Marketing Managers for product development and evaluation
• Manages the product portfolio by identifying gaps or overlaps and taking necessary actions
• Develops new packaging based on market requirements for existing or new products
• Launches new products and develops communication plans to inform trade partners and customers
• Provides accurate and timely sales forecasts based on marketing plans
• Conducts product training through industry seminars, Direct Marketing Programs, trade shows, etc
• Assists in the development of training programs for service station dealers, forecourt attendants and mechanics, high street retail distributors, and Caltex sales personnel
• Ensured compliance with relevant laws regulations applicable to the organization.
• Conducts market surveys and research, including Usage, Awareness, Image (UAI) surveys, Focus
• Group Discussions (FGD), and Pricing Surveys, to gather insights and information from end users
• Implemented the following promotions under the HDEO category: Delo Merchandising Blitz, ProjectRevolution Mystery Shopper Promo, Delo Premium Item Bundling Promotion, and Jeepney and FXDirect Marketing Program.

• Submits reports and analysis of promotions and brand performance to the Marlboro brand manager
• Played a key role in achieving market leadership in the 18-29 year old target market of the cigarette industry as part of the Marlboro group
• Conducts regular field visits with the sales force to ensure constant consumer and trade tracking
• Assists in the development and approval of the yearly Marlboro marketing plan
• Monitors and submits monthly reports on advertising and promotional budgets, as well as tracks purchase orders with Third Party Agencies and suppliers
• Assisted the procurement department in overseeing project bidding and purchase order implementation
• Supervises local and international suppliers for the production and delivery of thematic and promotional materials
• Coordinates with trade marketing to deployMarlboro merchandising materials
• Collaborates with Advertising and Third PartyAgencies to implement Above and Below theLine projects for Marlboro
• Manages media implementation in print, out of home, and cinema mediums for Marlboro
• Implements post-promotion control procedures for internal audit reviews
• Drives the implementation of Direct Mail projects, resulting in a database increase of 50,000 by the end of 2003
• Acts as the point person for working with the events group in organizing major parties and Marlboro Bar Hops
• Assisted the Marlboro Brand Manager in the successful launch of the Marlboro Lights Menthol Flip Top Box in October 2003
• Accountable for coordinating with the main headquarters regarding the international travel of local winners of the Marlboro Adventure team and Marlboro Red Racing school
• Implemented consumer promotions including the Get a Ride 2002 national raffle, Marlboro Adventure Team 2003, Marlboro Picture Packs,Marlboro Boot Lighter VAO promo pack Marlboro Lights Menthol buy 2 get 1 free promo pack, Marlboro Red Racing School, and Marlboro Leather Collection nationwide raffle;
• Team leader of the Philippine Marlboro Adventure Team to the Czech Republic in 2002 and selected as the Philip Morris Philippines representative in the MAT 2003 workshop in Zermatt, Switzerland.
• Conducted market research to identify opportunities for growth, resulting in new customer acquisition and increased revenue.

• Directly reported to the Brand Manager of the Cookies segment at Universal Robina Corp.
• Prepared the annual budget encompassing volume/value, sales targets, and advertising activities.
• Achieved record-breaking sales for the Cookies category within URC's Biscuit segment in 2002.
• Established URC's Presto Creams and Cream-O brands as market leaders in the cream-filled category.
• Developed and executed marketing objectives, strategies, and activities.
• Prepared monthly financial reports to evaluate sales and profit performance for the Cookies category.
• Led the conceptualization and development of new products for the Cookies segment.
• Spearheaded the successful re-launch of the Cream-O, Presto Creams, and Tic Tac Toe brands.
• Created the media campaign for the re-launch of the Cream-O and Presto Cream brands.
• Assisted in the conceptualization and launch of the Dewberry dual cream-filled cookie.
• Directly reported to the Brand Manager of the Cookies and Pretzel segment.
• Developed and implemented all marketing objectives, strategies, and activities.
• Led the comprehensive media campaign for the Cookies and Pretzels category.
• Maintained close coordination with technical departments for new product development.
• Monitored daily, monthly, and yearly sales, inventory, and distribution of the brand.
• Oversaw daily production and nationwide distribution of finished goods.
• Attained record-breaking sales in the Cookies category during June 2000 and December 2000.
• Successfully launched Universal Robina Corp's first Chocolate Chip cookie, "Rainbow Bites," achieving a 9% market share within the first 3 months.
• Played a key role as the lead proponent in the Omnibus Biscuits nationwide promotional activity, "Ready Get Set Collect," setting a record for the number of entries collected.
• Conceptualized and executed advertising and promotional activities for the Cookies Category.
• Conducted monthly competitive monitoring and analysis for the Cookies Category.
• Compiled and prepared monthly financial statements for the Cookies category.
• Acted as the point person for the downscale sales force within the Biscuits group.
• Coordinated closely with the technical group for new product dev
• Fostered positive relationships with external vendors and agencies, ensuring deliverables were met on time and within budget.