FRANCIS ERA L. TANGUILIG
Data Specialist, Sales And Marketing, Business Development
Calumpit
Summary
A highly educated professional with a Bachelor's degree in Mass Communication specializing in Public Relations from the prestigious Lyceum of the Philippines University. Detail-oriented and analytical Data Specialist with a robust background in Sales, Marketing, and Business Development. Currently leveraging expertise in data analysis, data cleaning, data modeling, and data preparation to drive strategic decision-making and operational efficiency. Proficient in utilizing advanced tools like Excel, Google Sheets, Power BI, and Google Looker Studio for comprehensive data visualization and insightful reporting. Demonstrated ability to transition seamlessly into data analytics roles, with a proven track record in implementing data-driven solutions. A team player with strong organizational skills and ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
13
13
Certifications
Work History
Consultant
GCR Consortium – Malolos Clark Railway Project
1 2021 - Current
- Acts as the main focal person for Data Management focusing on data consolidation and analysis to produce actionable insights for better decision making
- Responsible for compiling, collecting, analyzing, and interpreting data related to the accomplishment and progress of a certain activity associated with the processing of the Project Affected Persons compensation and entitlements
- Establishes the main database tracking tool used in monitoring the project status
- Sets up the systematic structural documentation that serves as the official archiving platform and acts as the main custodian of the consolidated files
- Conducts public field works in disseminating the information and implementing all legal documentation and processes together with the DOTr case handlers and other various Local and National Government agencies
- Assists various government agencies on validation activities, especially on tracing the un-located affected structures and/or families
- Conducts close coordination with other implementation teams for processing of the entitlements and property acquisition of the project affected families
- Provides reports, recommendations, and analysis to the area team coordinator and management executives to make an informative projection and data driven decision.
Sales Agent – Online Accounts
SCD Marketing & Product Solutions Inc.
09.2020 - 11.2020
- Started as a Freelance Digital Marketing Agent handling social media and online accounts
- Founded and established the Social Media page of the company and its overall content
- Set up the automated reply system for easier and faster transactions
- Answers online inquiries, quotations, and complaints of the clients
- Absorbed as a full-time agent handling the imported brand of alcoholic beverages.
Marketing & Operations Officer – Digital & Social Media Manager
WENCE DESSERT CAFÉ / THINOI THAI FUSION RESTAURANT
01.2019 - 07.2020
- Handled the overall marketing & operations activity of the 5 stores under the company
- Established and pioneered the other income-generating activities and services of the brand
- Handled, managed, and maintained the social media accounts & other digital media marketing of the 5 stores
- Assisted in daily store operations including the kitchen and dining station as needed.
Sr. Business Development Officer
MR. SOFTY ICE CREAM INC.
11.2016 - 11.2018
- Managed the nationwide franchising activities of the brand for its expansion to generate company revenue
- Attended and represented the brand at invitational trade fairs to generate potential leads and clients
- Supervised the development and progress of the Franchise program
- Conducted sales presentations on prospective clients
- Closely worked with the General Manager and Board of Directors on strategizing store expansion, brand campaigns, and innovation on products and services
- Responsible for developing the Franchise package and promotion
- Accountable for developing proposal letters and templates used in sourcing target leads and viable locations
- Managed the over-all operation of the stores covering the Central and North Luzon area.
Site Development Analyst
LESLIE CORPORATION – MINUTE BURGER
09.2013 - 04.2016
- Responsible for sourcing viable locations for market saturation and store expansion
- Conducted trade area surveys and market studies on the prospected location
- Conducted client presentations discussing the viability of the target area through research, data analysis, and market study
- Supported in the improvement of sales presentation reports and database identifying viable areas for saturation
- Closely worked with Site Development Manager and Sales Area Manager on visiting potential areas
- Consistently hit the target sales quota for the newly opened outlet
- Scouted and sourced viable locations in Central and North Luzon area
- Supervised over 60 stores and 25 Franchisees in assisting with their store expansion concerns and inquiries as well as issues that arise related to its existing store operation
- Assisted the marketing team in implementing nationwide promotional activities
- Collaborated with the marketing and engineering team with regards to the store design
- Assisted the Auditors and Franchisors in conducting store visits to monitor and maintain the implementation of the company standards for its products and services
- Assisted the Sales Area Manager in client presentation to offer the Franchise package.
Marketing Assistant
MANILA CATERING CORPORATION
09.2012 - 08.2013
- Handled the overall marketing activity of the 5 brands of the company
- Generated marketing activities for the brands on a weekly and monthly basis, from planning to execution
- Managed social media accounts, websites & other digital marketing media of the brands
- Assisted the Graphic Artist for designing the layout in preparation for promotional materials
- Coordinated with the advertising suppliers related to promotional material concerns.
Education
AB Mass Communication Major in Public Relations -
Lyceum of the Philippines University – Manila
Skills
Problem-Solving
Certification
Civil Service Professional Examination, 04/06/2014, Civil Service Commission - Philippines
Exposandseminarsattended
- PFA Davao: Business Matching Expo - September 2018
- Food & Drinks Asia - September 2018
- PFA Bacolod: Business Matching Expo - August 2018
- PFA South Luzon: Business Matching Expo - August 2018
- PFA Franchise Asia Expo - July 2018
- PFA Central Luzon: Business Matching Expo - June 2018
- Manila Foods & Beverages Expo 2018 - June 2018
- PFA Success Story: World Citi Colleges (Panelist/Speaker) - May 2018
- Seafarers & OFW Business Expo (Exhibitor) - March 2018
- PFA Bangon Marawi: Business Matching Expo - February 2018
- PFA: Franchise Asia Expo 2017 - July 2017
- PFA Pangasinan: Business Matching Expo - November 2017
Timeline
Sales Agent – Online Accounts
SCD Marketing & Product Solutions Inc.
09.2020 - 11.2020
Marketing & Operations Officer – Digital & Social Media Manager
WENCE DESSERT CAFÉ / THINOI THAI FUSION RESTAURANT
01.2019 - 07.2020
Sr. Business Development Officer
MR. SOFTY ICE CREAM INC.
11.2016 - 11.2018
Site Development Analyst
LESLIE CORPORATION – MINUTE BURGER
09.2013 - 04.2016
Marketing Assistant
MANILA CATERING CORPORATION
09.2012 - 08.2013
Consultant
GCR Consortium – Malolos Clark Railway Project
1 2021 - Current
AB Mass Communication Major in Public Relations -
Lyceum of the Philippines University – Manila
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