Music
FRANCIS ALBERT FLORIDO
Chief Operating Officer
Barangay Mayondon, Los Baños,Laguna
Summary
Forward-thinking Senior Executive with proven record of accomplishment in various industries during twenty (20) - year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.
Overview
2
2
Languages
1
1
Certification
6
6
years of post-secondary education
21
21
years of professional experience
Work History
Chief Operating Officer
Calmar Land Development Corporation
Makati, Metro Manila
03.2019 - Current
- Led operational oversight and supervision for all the projects of Calmar Land in various locations in the CALABARZON area.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Forecasted and directed effective management and financial control, eliminating unnecessary costs contributing to CAPEX and OPEX savings of at least 30%
- Oversaw business-wide changes to streamline and modernize internal processes and procedures.
Assistant Vice President
Pueblo De Oro Development Corporation
Makati, Metro Manila
10.2015 - 03.2019
- Overall management of the Residential Development Business Operations of Pueblo De Oro, Batangas.
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive support to senior leadership.
- Planned budgets and communication initiatives for comprehensive project management and allocation of funds.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels by 200%.
- Formulated and executed strategic plans that improved operational efficiency of not just the designated area but applied to other areas as well.
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Trained, coached and mentored staff to support smooth adoption of new methodologies in Project Management and Sales Management.
- Gather market information and recommend strategies to maintain product competitiveness.
Area Sales Manager
Solar Philippines Commercial Rooftop Projects Inc.
Makati, Metro Manila
01.2015 - 10.2015
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Prepared sales presentations for clients showing success and credibility of Solar Energy products.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Analyzed sales data and kept up to date with market trends.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Unit Sales Manager
Elanvital Enclaves Inc.
Pasig City, Metro Manila
05.2013 - 01.2015
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Developed and implemented comprehensive salesperson training program.
Sales Director
Robinsons Land Corporation
Mandaluyong City, Metro Manila
06.2011 - 05.2013
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Owned all aspects of sales planning, development, and team and account management for the assigned development projects.
Sales Manager
SM Development Corporation
Pasay City, Metro Manila
12.2008 - 05.2011
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Coached employees in successful selling methods drive sales.
- Developed and implemented comprehensive salesperson training program.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
Sales Manager
Filinvest Alabang, Inc
Muntinlupa City, Metro Manila
04.2006 - 12.2008
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Coached employees in successful selling methods to drive sales.
- Developed and implemented comprehensive salesperson training program.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
Operations Manager
BCV South Distribution, Inc.
San Pablo City, CALABARZON
11.2004 - 03.2006
- Implemented policies and standard operating procedures for continuous improvement.
- Protected company assets from loss such as theft or damage by setting and enforcing effective security policies.
- Directed day-to-day operations focused on attainment of key business metrics and continuous improvement initiatives.
- Developed and implemented daily operations plans such as delivery routes, employee assignments and promotional strategies.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans.
- Developed organization systems for sales reports and financial records and strengthened operational traceability and operational efficiencies.
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences.
Training Specialist
ASEAN Regional Center for Biodiversity Conservation – EU Grant
Los Baños, CALABARZON
01.2000 - 10.2004
- Created, collaborated and implemented new training initiatives such as online modules, interactive software, resource manuals and information materials assuring continuous training to both internal employees and external stakeholders to promote long-term excellence.
- Created curricula, instructions, documents and written tests for various types of training courses.
- Appropriately allocated resourced, budgets, inventories, training support and team building materials to increase overall productivity.
- Conducted orientation sessions to assess skill levels and areas of strength and weakness.
- Traveled to client locations to conduct training classes.
- Assisted in analyzing and assessing training and development needs for organizations, departments and individuals.
- Coordinated administrative functions necessary to deliver and document training programs.
Education
Bachelor of Science - Agricultural Economics
University Of The Philippines
Los Baños, Laguna Phiippines 06.1993 - 10.1999
Skills
Operations oversight
Planning and execution
Financial Management
Cost savings and reduction
Change Management
Business administration
Business process reengineering
Personnel development
Contract Negotiation
Business Development
Problem resolution
Staff Management
Certification
Licensed Real Estate Broker
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Sports
Watches
Timeline
Chief Operating Officer
Calmar Land Development Corporation
03.2019 - Current
Assistant Vice President
Pueblo De Oro Development Corporation
10.2015 - 03.2019
Area Sales Manager
Solar Philippines Commercial Rooftop Projects Inc.
01.2015 - 10.2015
Unit Sales Manager
Elanvital Enclaves Inc.
05.2013 - 01.2015
Sales Director
Robinsons Land Corporation
06.2011 - 05.2013
Licensed Real Estate Broker
04-2011
Sales Manager
SM Development Corporation
12.2008 - 05.2011
Sales Manager
Filinvest Alabang, Inc
04.2006 - 12.2008
Operations Manager
BCV South Distribution, Inc.
11.2004 - 03.2006
Training Specialist
ASEAN Regional Center for Biodiversity Conservation – EU Grant
01.2000 - 10.2004
Bachelor of Science - Agricultural Economics
University Of The Philippines
06.1993 - 10.1999