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FRANCIS ALBERT FLORIDO
Chief Operating Officer
Barangay Mayondon, Los Baños,Laguna
Summary
Forward-thinking Senior Executive with proven record of accomplishment in various industries during twenty (20) - year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.
Overview
2
2
Languages
1
1
Certification
6
6
years of post-secondary education
21
21
years of professional experience
Work History
Chief Operating Officer
Calmar Land Development Corporation
Makati, Metro Manila
03.2019 - Current
- Led operational oversight and supervision for all the projects of Calmar Land in various locations in the CALABARZON area.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Forecasted and directed effective management and financial control, eliminating unnecessary costs contributing to CAPEX and OPEX savings of at least 30%
- Oversaw business-wide changes to streamline and modernize internal processes and procedures.
Assistant Vice President
Pueblo De Oro Development Corporation
Makati, Metro Manila
10.2015 - 03.2019
- Overall management of the Residential Development Business Operations of Pueblo De Oro, Batangas.
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive support to senior leadership.
- Planned budgets and communication initiatives for comprehensive project management and allocation of funds.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels by 200%.
- Formulated and executed strategic plans that improved operational efficiency of not just the designated area but applied to other areas as well.
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Trained, coached and mentored staff to support smooth adoption of new methodologies in Project Management and Sales Management.
- Gather market information and recommend strategies to maintain product competitiveness.
Area Sales Manager
Solar Philippines Commercial Rooftop Projects Inc.
Makati, Metro Manila
01.2015 - 10.2015
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Prepared sales presentations for clients showing success and credibility of Solar Energy products.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Analyzed sales data and kept up to date with market trends.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Unit Sales Manager
Elanvital Enclaves Inc.
Pasig City, Metro Manila
05.2013 - 01.2015
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Developed and implemented comprehensive salesperson training program.
Sales Director
Robinsons Land Corporation
Mandaluyong City, Metro Manila
06.2011 - 05.2013
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Owned all aspects of sales planning, development, and team and account management for the assigned development projects.
Sales Manager
SM Development Corporation
Pasay City, Metro Manila
12.2008 - 05.2011
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Coached employees in successful selling methods drive sales.
- Developed and implemented comprehensive salesperson training program.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
Sales Manager
Filinvest Alabang, Inc
Muntinlupa City, Metro Manila
04.2006 - 12.2008
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Coached employees in successful selling methods to drive sales.
- Developed and implemented comprehensive salesperson training program.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
Operations Manager
BCV South Distribution, Inc.
San Pablo City, CALABARZON
11.2004 - 03.2006
- Implemented policies and standard operating procedures for continuous improvement.
- Protected company assets from loss such as theft or damage by setting and enforcing effective security policies.
- Directed day-to-day operations focused on attainment of key business metrics and continuous improvement initiatives.
- Developed and implemented daily operations plans such as delivery routes, employee assignments and promotional strategies.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans.
- Developed organization systems for sales reports and financial records and strengthened operational traceability and operational efficiencies.
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences.
Training Specialist
ASEAN Regional Center for Biodiversity Conservation – EU Grant
Los Baños, CALABARZON
01.2000 - 10.2004
- Created, collaborated and implemented new training initiatives such as online modules, interactive software, resource manuals and information materials assuring continuous training to both internal employees and external stakeholders to promote long-term excellence.
- Created curricula, instructions, documents and written tests for various types of training courses.
- Appropriately allocated resourced, budgets, inventories, training support and team building materials to increase overall productivity.
- Conducted orientation sessions to assess skill levels and areas of strength and weakness.
- Traveled to client locations to conduct training classes.
- Assisted in analyzing and assessing training and development needs for organizations, departments and individuals.
- Coordinated administrative functions necessary to deliver and document training programs.
Education
Bachelor of Science - Agricultural Economics
University Of The Philippines
Los Baños, Laguna Phiippines 06.1993 - 10.1999
Skills
Operations oversight
Certification
Licensed Real Estate Broker
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Sports
Watches
Timeline
Chief Operating Officer
Calmar Land Development Corporation
03.2019 - Current
Assistant Vice President
Pueblo De Oro Development Corporation
10.2015 - 03.2019
Area Sales Manager
Solar Philippines Commercial Rooftop Projects Inc.
01.2015 - 10.2015
Unit Sales Manager
Elanvital Enclaves Inc.
05.2013 - 01.2015
Sales Director
Robinsons Land Corporation
06.2011 - 05.2013
Licensed Real Estate Broker
04-2011
Sales Manager
SM Development Corporation
12.2008 - 05.2011
Sales Manager
Filinvest Alabang, Inc
04.2006 - 12.2008
Operations Manager
BCV South Distribution, Inc.
11.2004 - 03.2006
Training Specialist
ASEAN Regional Center for Biodiversity Conservation – EU Grant
01.2000 - 10.2004
Bachelor of Science - Agricultural Economics
University Of The Philippines
06.1993 - 10.1999
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