Francis Gutierrez
Sales And Marketing Manager
Cabuyao, Province of Laguna
Summary
Dynamic sales and marketing leader with a proven track record at Vista Land and Lifescapes Inc., driving revenue growth through strategic planning and team mentorship. Skilled in performance reporting and customer relationship management, I excel in fostering collaboration and enhancing team capabilities to achieve ambitious targets.
Overview
16
16
years of professional experience
1
1
Certificate
4
4
years of post-secondary education
Work History
International Sales and Marketing Head
Vistaland International Marketing Inc.
01.2022 - 09.2025
- Managed a high-performing sales team, ensuring consistent achievement of sales targets and quotas.
- Analyzed sales data to monitor trends, adjust strategies accordingly, and improve overall performance metrics.
- Mentored junior team members, fostering a supportive work environment that facilitated professional growth.
- Implemented training programs for sales staff, enhancing their skills and knowledge for better performance.
- Increased sales revenues by developing and implementing strategic marketing plans.
- Delivered presentations at industry events to showcase company products/services and generate interest from potential customers.
- Developed comprehensive budget forecasts for the department while working closely with management to align financial goals with overall corporate objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed the office operations of Middle East offices located in United Arab Emirates through deployment.
Digital Marketing Manager
Household Development Corporation
04.2019 - 12.2021
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 120% in sales.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Project Marketing Area Head
Household Development Corporation
01.2018 - 03.2019
- Led a team of professionals to achieve area targets, fostering a collaborative work environment.
- Developed marketing strategies by creating and implementing plans to promote projects, attract new customers and increase sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Promoted business' development by building and maintaining relationships with new selling partners and clients.
- Analyzed key performance indicators to identify trends and areas for improvement within the department.
- Boosted employee morale by recognizing outstanding contributions from team members during monthly meetings.
- Developed and maintained strong relationships with key partners, resulting in increased customer satisfaction and loyalty.
Project Marketing Head
Communities Naga Inc.
11.2015 - 01.2018
- Planned and executed events and marketing programs to increase qualified leads.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Completed and submitted monthly and yearly reports to support executive decision making.
Project Marketing Supervisor
Household Development Corporation
01.2013 - 11.2015
- Planned and carried out successful marketing events and trade show appearances.
- Maximized marketing ROI by continuously optimizing strategies based on data-driven insights, ensuring the best use of company resources.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Mentored junior personnel on best practices and protocols to maximize productivity.
Project Marketing
Household Development Corporation
01.2012 - 12.2012
- Increased public awareness of community projects through targeted marketing campaigns and events.
- Managed budget allocations for various marketing projects, ensuring optimal resource utilization and cost effectiveness.
- Supported project sales teams with resource allocation, scheduling, and other logistical tasks as needed.
- Coordinated efforts across multiple departments including sales, marketing, finance and production in order to ensure smooth delivery of projects.
- Achieved project success by efficiently allocating resources and managing schedules.
Account Officer
Household Development Corporation
05.2009 - 12.2011
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Liaised between clients and agents and maintained effective lines of communication.
- Demonstrated adaptability within a fast-paced environment by swiftly learning new software programs used in day-to-day operations.
- Developed strong relationships with external partners such as banks to facilitate smooth transaction processing on behalf of the company.
Education
Masters in Management - Real Estate Management
Philippine Christian University
Manila, Metro Manila, Philippines 11.2025 - Current
Bachelor of Science - Business Administration
San Pedro College of Business Administration
San Pedro, Province Of Laguna, Philippines 06.2005 - 03.2009
Skills
Sales presentations
Performance reporting
Competitor analysis
Team leadership
Social media marketing
Creative thinking
Excellent communication
Decision-making
Customer relationship management
Analytical skills
Data analysis
Event planning
Affiliations
- Rotary International
Certification
Licensed Real Estate Broker
Timeline
Masters in Management - Real Estate Management
Philippine Christian University
11.2025 - Current
International Sales and Marketing Head
Vistaland International Marketing Inc.
01.2022 - 09.2025
Digital Marketing Manager
Household Development Corporation
04.2019 - 12.2021
Project Marketing Area Head
Household Development Corporation
01.2018 - 03.2019
Project Marketing Head
Communities Naga Inc.
11.2015 - 01.2018
Project Marketing Supervisor
Household Development Corporation
01.2013 - 11.2015
Project Marketing
Household Development Corporation
01.2012 - 12.2012
Account Officer
Household Development Corporation
05.2009 - 12.2011
Bachelor of Science - Business Administration
San Pedro College of Business Administration
06.2005 - 03.2009