FRANCES DANICA CO
Summary
Professional in retail sale management and merchandising with strong background in driving sales and optimizing product placement. Adept at leading teams to achieve targets through effective collaboration and adaptability. Skilled in inventory management, visual merchandising, and customer engagement. Known for reliability and results-driven approach.
Overview
11
11
years of professional experience
Work History
Retail Store Manager
All Value Holdings
Sta Rosa, Lacuna
06.2018 - 01.2024
- Overall in-charge of 3,500sqm retail establishment located at Vista Mall Sta Rosa, Act as Area Head for South Luzon Branch
- Ensure that the team delivers to every Client, through demonstrating and modeling great customer service attitudes
- Support them with consistent coaching, identify their development and training needs, partner with the Selling Supervisor to tailor individual action plans
- Identify, recruit and develop talents, secure succession plans in collaboration with the Store Heads
- Set individual and team goals proactively assess and manage performance against expectations
- Manage and motivate the team to drive business: create a positive and harmonious work environment, foster cooperation within the team and between managers
- Evaluates performance of the store in terms of sales, profitability and other key performance indicators as tied to business plans
- Identifies and takes plan of action to meet set performance level and improve systems execution in the store to address operational barriers
- Train and develop the team in the building long term Client relationship
- Establish a Client-eccentric mindset in store to ensure the highest level of Client experience and proactively handle Client-related situations
- Communicate and inspire the team on corporate strategy and relevant business information (animate morning briefings, training)
- Put in place action plans to boost business and maximize product performance, leveraging visual merchandising, and training
- Act as a role model demonstrating sales leadership to the team, support them with their own sales, foster cross-selling and Client repurchase
- Ensure business opportunities are maximized through efficient sales floor management, being a visible presence and support
- Be the store point of reference to the Merchandising team, providing them with feedback (product performance, quality, Client related information, local market, competitors, trends, missing opportunities)
- Support the product category business, convey enthusiasm and passion via team animations, morning briefings, share information and mentoring, improve operations, define and implement action plans to drive sales
- Ensure policies, Brand standards and grooming guidelines are communicated and implemented
- In charge of over-all Operations (Sales Quota Analysis to achieve sales plan, People Management, Inventory Management and Shrinkage Control, Visual Display, Store Maintenance) and Operational Expenses
- Ensure that each store within the area follows company operational standards and policies
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
Store Manager
Belleza Fine Jewelry
Okada Manila
02.2016 - 06.2018
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Organize and supervise inventory management
- Delegate and assigns employees to specific duty requirements, prepares and directs personnel based on current trends, availability of new products and customer interest
- Display merchandise and promotional materials in accordance with corporate merchandising plans
- Organize sales and product demonstrations to VIP clients
- Manage Brand Social media account
- Engage in professional photography for digital marketing and e-commerce
- Perform market research on price and trends
- Conducted research on jewelry design, keeps an eye on the fashion world to keep abreast on developments of the jewelry business and industry trends
- Worked on local partnerships to grow sales and brand
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
Store Manager
Executive Optical
02.2016 - 06.2018
- Boosted sales and achieved more than 100% monthly quota thru Training, Motivating and Coaching employees as they provide attentive, efficient service to customers resulting to good productivity of the team
- Responsible for recruitment of rank and file employees
- Train and oversee development of sales associates
- Supervise and coach the team; conduct performance review and provide feedback
- Resolving conflicts or complaints from customers and employees
- Audits the process being performed by team members to ensure everything is up to company standard
- Manages inventory by making sure request are made if needed and deliveries are on time
- Ensures that inventory count is 100% accurate and zero loss
- Generates vital reports and presents information to upper level managers
- Ensures staff members followed company policies and procedures
- Maintenance of the store, monogram execution, stockroom organization
- Handled corporate accounts (company based) - responsible for coordination and completion of all elements resulting to successful sale event
Sales Supervisor
Footwear Specialty Retailers Inc.
04.2014 - 01.2016
- Manage the over all operations of the branch
- Prepares daily, weekly, monthly sales reports
- Acted as sales driver to ensure that monthly sales goal will be achieved
- Handle customer complaints, issues, and questions; ensure high levels of customers satisfaction through excellent service
- Lead merchandise visual display by following company guidelines for standard visual presentation
Merchandising Team Lead
ALL VALUE HOLDINGS
Las Pinas, Metro Manila, Philippines
01.2024 - Current
- Managed inventory for optimal product availability and turnover rates.
- Increased sales by developing visually appealing merchandise displays and layouts.
- Improved store appearance with effective merchandising strategies, driving customer satisfaction and repeat business.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Spearheaded seasonal changes in product offerings, keeping the sales floor fresh and relevant throughout the year.
- Analyzed sales data and market trends to make informed decisions about product assortment and placement.
- Collaborated with vendors to ensure timely delivery of products, maintaining stock levels for high-demand items.
- Facilitated open communication between merchandising team members at various levels of authority to address operational challenges promptly.
- Assisted management with budget planning for product purchases, optimizing resources for maximum profitability potential.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Negotiated contracts with vendors for cost-effective purchasing terms.
- Communicated with suppliers to negotiate best pricing on apparel and accessories.
Education
Bachelor of Science - Hotel and Restaurant Management
University of Perpetual Help System Laguna
04.2012
Skills
- Customer Service Champion
- Strong Negotiation Skills
- Employee Training and Development
- Leadership Skills
- Relationship Vendor Management
- Knowledgeable in SAP
- Expert with Ms Office Package and CANVA
- Expert with POS Equipment and Card Terminals
- Excellent communication
- Merchandise presentation
- Category management
- Performance analysis
Timeline
Merchandising Team Lead
ALL VALUE HOLDINGS
01.2024 - Current
Retail Store Manager
All Value Holdings
06.2018 - 01.2024
Store Manager
Belleza Fine Jewelry
02.2016 - 06.2018
Store Manager
Executive Optical
02.2016 - 06.2018
Sales Supervisor
Footwear Specialty Retailers Inc.
04.2014 - 01.2016
Bachelor of Science - Hotel and Restaurant Management
University of Perpetual Help System Laguna