Summary
Overview
Work History
Education
Skills
References
Interests
Timeline
Generic
Floremie Meneses

Floremie Meneses

CUSTOMER CARE SUPERVISOR
Baybay City,Leyte

Summary

With over 8 years of diverse professional experience, I bring a unique combination of marketing leadership, project and product development expertise, and community-driven work. I have steadily progressed into my current role in Marketing Services, where I lead product launches, drive brand strategies, and support business growth through data-based insights and cross-functional collaboration.

I also specialize in Complaints & Feedback Management, ensuring responsive and efficient multi-channel complaint handling, accurate routing, service-level monitoring, and analytics that drive operational improvements and enhance client satisfaction.

Earlier in my career, I made significant contributions to Water.org’s WASH programs, leading community trainings, overseeing project implementation, ensuring compliance with standards, and championing safe water access. This experience strengthened my foundation in community development, stakeholder coordination, and values-driven service skills that continue to guide my work today.

Adaptable, people-centered, and purpose-driven, I excel in dynamic environments, building strong relationships, solving complex challenges, and delivering meaningful results for customers, communities, and organizations.

Overview

8
8
years of professional experience

Work History

Customer Care Supervisor

RAFI MFI
03.2024 - Current

Complaints and Feedback Management

Receiving & Channel Management

  • Ensures availability and optimization of all feedback channels: SMS/Text Hotline, Facebook/Messenger, Call Hotline, Email, Branch walk-ins, Center meetings, and Whistleblower Hotline.
  • Ensures clients are informed of their rights to complain and understand complaint processes.
  • Supports training and capacity-building for Operations, Customer Care Team, and frontliners on empathetic and effective complaint handling.
  • Coordinates with Marketing & Communications for cascade of complaint submission channels and client-facing information materials.

Responding, Logging, and Escalation

  • Ensures timely, consistent, and accurate acknowledgment, response, and escalation of complaints in alignment with service-level standards.
  • Ensures correct routing of complaints including:
  • Operations-related issues
  • Staff/employee-related complaints (HC)
  • Data privacy matters (Risk/DPO)
  • Reputation management issues (Marketing & Comms)
  • Insurance-related complaints (FPG)

Monitoring & Tracking

  • Oversees tracking of complaint progress and ensures departments resolve cases within prescribed timelines.
  • Coordinates with concerned units to prevent backlog and ensure transparent status updates to clients.

Reporting & Dashboards

  • Consolidates, standardizes, and maintains dashboards for complaints, feedback trends, and recurring service issues.
  • Prepares CC reports for Senior Management and BDG Director, including analysis of trends, root causes, and improvement recommendations.

CC Analytics & Recommendations

  • Conducts analysis of customer insights from all channels.
  • Identifies operational, service quality, and policy-level gaps and recommends solutions.
  • Works with Operations Leaders, SPM Manager, HC Director, and other units to implement improvement actions.

Policy, Standards & Process Improvement

  • Gathers insights from recurring complaints and feedback to propose SOP and workflow enhancements.
  • Ensures brand and CC standards are incorporated in operational procedures.
  • Collaborates with DPO for compliance with data privacy policies, and escalates privacy-related complaints.
  • Ensures alignment of client response spiel and messaging with brand standards and values.

Program Management: CC Surveys, Loyalty & Incentives

  • Leads Client Exit Surveys (design, rollout, data consolidation, analysis, and reporting).
  • Designs and oversees implementation of Client Incentives and Rewards Programs (loyalty, recognition, retention).
  • Conducts client-experience research, pulse checks, and ad hoc studies to support decision-making.
  • Leads special CC initiatives assigned by the Brand Strategy Unit or Senior Management.

Client Awareness, Training & Internal Support

  • Supports learning and coaching programs for frontliners, Operations teams, and CC staff related to CC, empathy, complaint handling, and brand-aligned communication.
  • Coordinates with Marketing & Communications for CC-related educational materials.
  • Supports internal cascade of brand and CC guidelines to strengthen staff alignment with RAFI core values.

Performance Management

  • Maintains accurate CRM records and performance tools.
  • Ensures accuracy and completeness of complaint documentation.
  • Generates regular performance dashboards for the Brand Strategy Unit.
  • Monitors quality assurance of customer-facing interactions and documentation fidelity.

Admin Tasks

  • Listen to live or recorded calls and document key points discussed.
  • Prepare call lists, meeting agendas, and supporting materials, ensuring all participants receive the necessary information.
  • Efficiently schedule meetings with clients and team members, coordinating times that work for all parties and managing any adjustments or cancellations.
  • Prepare reports on key metrics and performance indicators within specified deadlines.
  • Update and maintain virtual files to keep information organized and easily accessible.
  • Oversee administrative tasks, including managing email correspondence, calendar appointments, and ensuring all administrative activities are executed efficiently.
  • Monitored compliance risks while adhering to safety protocols.
  • Championed employee development opportunities by identifying skill gaps and recommending relevant training courses.

Marketing Services Supervisor

Ramon Aboitiz Foundation, Inc.
02.2023 - 03.2024
  • Responsible for innovation and gating, exploration and concept building.
  • Develop and execute strategic promotional campaigns to drive product awareness and sales.
  • Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency.
  • Lead initiatives for opening or expanding branch offices, coordinating marketing efforts to attract local customers.
  • Work closely with operational teams to align marketing strategies with the expansion goals.
  • Spearhead the launch of the KaagAPPay app, overseeing its implementation and driving user adoption.
  • Collaborate with tech and design teams to ensure a seamless and engaging user experience.
  • Develop and implement marketing strategies to acquire new loans, targeting relevant customer segments.
  • Analyze market trends and competitor activities to optimize loan acquisition campaigns.
  • Conduct market strategy surveys to gather insights for informed decision-making.
  • Utilize survey findings to refine marketing strategies and identify opportunities for business growth.
  • Develop comprehensive marketing and communications plans aligned with business objectives.
  • Orient and guide the team in executing these plans to maintain consistent messaging.
  • Create content for posters, social media postings, and other marketing materials.
  • Manage Facebook advertising campaigns, including planning, execution, and performance monitoring.
  • Provide training to staff and clients to support operations, tools, and processes.
  • Craft marketing materials and assist in developing marketing and communications plans.

Marketing Services Specialist

Ramon Aboitiz Foundation, Inc.
03.2021 - 01.2023
  • Responsible for innovation and gating, exploration, and concept building.
  • Product Marketing Promotion:
  • Develop communication plans for loan products to be relaunched.
  • Write comprehensive communication plans for loan products to ensure effective promotion.
  • Collaborate with the marketing team to align promotion strategies with organizational goals.
  • Revise communication plans based on feedback and market trends.

Product Development Specialist

Ramon Aboitiz Foundation, Inc.
11.2020 - 02.2021
  • Responsible for innovation and gating, exploration and concept building.
  • Conduct product study or assessment, business planning, and product designing.
  • Responsible for product pre-pilot launching and product pre-roll out.
  • Assist other employees if the assigned work for the day is completed or whatever required and/or assigned by the immediate superior.
  • Continue to oversee the WASH project through preparing reportorial requirements to partner.

Water, Sanitation and Hygiene Project Coordination Lead

Water.org
08.2020 - 10.2020
  • Lead the project implementation and provide guidance and supervision to the WASH Project Coordinators.
  • Monitor and supervise during the project implementation.
  • Ensures that agreed targets are met on a timely manner.
  • Participates in in-house trainings or learning sessions to team members.
  • Produced financial reports and records requested monthly by external partner.

Water, Sanitation and Hygiene Project Coordinator

Water.org
01.2018 - 08.2020
  • Conducts pilot and rollout WASH orientation training to staff.
  • Conducts orientation to communities and empowered them the importance on having facilities and safe water access.
  • Monitor and track progress of the WASH project implementation in my assigned area.
  • Prepare and submit reportorial documents and updates to the immediate head and external partner.
  • Check clients’ loan utilization and quality of WASH product implementation at the field as well as marketing of the WASH program.
  • Ensure that the targets, other assignments and responsibilities of the project shall be achieved.
  • Ensure a smooth and complete implementation of the project.
  • Assist other teammates if the assigned work for the day is completed.
  • Kept projects on schedule by managing deadlines and adjusting workflows.
  • Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones.
  • Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
  • Maintained accurate documentation of all projects, facilitating efficient audits and future reference.
  • Prepared meeting agendas and minutes for distribution and record keeping.
  • Created job files for each project and maintained current data in each file.
  • Enhanced team collaboration through regular meetings, fostering a positive work environment for increased productivity.
  • Managed budgets effectively, ensuring resource allocation was optimized for maximum project success.
  • Negotiated contracts with vendors and suppliers, securing favorable terms for cost-effective procurement of resources needed for each project''s success.
  • Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
  • Played an active role in brainstorming sessions held for the purpose of generating innovative ideas/solutions which could potentially be incorporated into existing/new projects being undertaken by the company.
  • Decreased project completion times by efficiently prioritizing tasks and delegating responsibilities to team members.
  • Kept corporate and client information confidential, adhering to data safety measures.
  • Photocopied, distributed and emailed documents to project managers.
  • Responded to requests for information on materials to inquiring parties.
  • Assisted in developing training materials and organized workshops aimed at enhancing skill sets among staff members working under various capacities on different projects within the organization.
  • Implemented change management processes that minimized disruptions while maintaining forward momentum on projects.
  • Coordinated cross-departmental meetings to streamline project communication, enhancing team collaboration and efficiency.

Forest Extension Officer

Department of Environment and Natural Resources
07.2017 - 12.2017
  • Directly engaged community through consultation, community organizing and rural development impressing upon residents the importance of the National Greening Program.
  • Provide technical assistance and timely information to community organizations/POs in the implementation of activities.
  • Provide extension services to NGP partners in agroforestry, forestland management starting with planning to increase land productivity.
  • Manage linkage/networking of POs with national government agencies, local government units, research institutions and private businesses for the development of NGP sites.
  • Participate in the meetings, program assessments and strategic planning with NGP partners and stakeholders.
  • Conduct regular monitoring activities, review maps (shape files), geo-tagged photos of NGP sites, data analysis to ensure accuracy of information.
  • Regularly update socio-demographic profile of the community organizations and biophysical characteristics of the NGP sites.
  • Prepare and submit through channels, monthly reports to include Financial and developments in assigned areas including problems and issues encountered in the areas with recommendations.
  • Review reports and other related documents uploaded to the NGP website.

Education

Bachelor of Science - Environmental Management

Visayas State University
Baybay City, Leyte
01.2017

High School Diploma -

Baybay National High School
Baybay City, Leyte
04.2001 -

Elementary Graduate -

Sta. Cruz Elementary School
Baybay City, Leyte
04.2001 -

Skills

References

  • Inna Gian D. Mejia, inna.mejia@rafimfi.ph, Ramon Aboitiz Foundation Inc.
  • Pia Jean V. Seno, piajeanseno@gmail.com, Oakridge Business Park
  • Wrechelle Labra, wrech.labra@gmail.com Ramon Aboitiz Foundation Inc.
  • Noreyn Boholst, noreynboholst@gmail.com

Interests

Photography, Dancing, Hiking, Exercise, Gardening, Cooking, Cycling, Video Editing

Timeline

Customer Care Supervisor

RAFI MFI
03.2024 - Current

Marketing Services Supervisor

Ramon Aboitiz Foundation, Inc.
02.2023 - 03.2024

Marketing Services Specialist

Ramon Aboitiz Foundation, Inc.
03.2021 - 01.2023

Product Development Specialist

Ramon Aboitiz Foundation, Inc.
11.2020 - 02.2021

Water, Sanitation and Hygiene Project Coordination Lead

Water.org
08.2020 - 10.2020

Water, Sanitation and Hygiene Project Coordinator

Water.org
01.2018 - 08.2020

Forest Extension Officer

Department of Environment and Natural Resources
07.2017 - 12.2017

High School Diploma -

Baybay National High School
04.2001 -

Elementary Graduate -

Sta. Cruz Elementary School
04.2001 -

Bachelor of Science - Environmental Management

Visayas State University
Floremie MenesesCUSTOMER CARE SUPERVISOR