FLORDELYN SAAVEDRA
Marketing Professional
Block 61 Lot 6, Radium St., Emily Homes, Cabantian, Davao City
Summary
Experienced Marketing Professional
Results-driven marketing professional with 15+ years of expertise in digital marketing, social media, advertising, event management, and design. Proven track record in crafting compelling campaigns, leading cross-functional teams, and achieving business growth. Skilled in SEO, social media marketing, layout and design and photography to enhance brand awareness and generate leads. Known for creativity, dependability, and strong work ethic.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
2
2
Certificates
Work History
Freelance Photographer
Photography by Flordy
Davao City
05.2013 - Current
- Versatile photographer specializing in product, food, newborn, kids, maternity, and family lifestyle photography.
- Discussed with clients concepts and theme of photo shoot.
- Selected and set up appropriate props, backdrops, and lighting.
- Planned and prepared for on-location shoots.
Marketing and Sales Management Support Officer
SALMET Asia Inc., Asia
Davao City
05.2022 - 07.2023
- Developed and executed innovative marketing strategies to enhance brand visibility in Asia and Europe, resulting in increase in brand awareness.
- Successfully planned and organized marketing activities and events in Asia and Europe, leading to increase in market leads, product inquiries and sales.
- Effectively coordinated marketing plans and events implemented in Latin America, Canada and United States of America.
- Conceptualized and executed impactful advertising and promotional campaigns across various media platforms, including social media, print, and other digital channels, resulting in significant increase in brand visibility, engagement, and ultimately, resulting to sales.
- Led content creation and distribution efforts, ensuring engaging and relevant content was effectively published.
- Collaborated with management in budget preparation and closely monitored expenses, maintaining budget adherence while achieving marketing objectives .
- Managed Salmet's website and LinkedIn account, ensuring up-to-date and engaging content to drive brand engagement and lead generation.
- Created eye-catching graphics for booths, flyers, banners, and other marketing materials, contributing to increased brand visibility and recognition.
- Authored and designed newsletters, maintaining consistent communication with target audience and enhancing brand loyalty.
- Successfully implemented direct email marketing campaigns, resulting in increase brand awareness on specific target market.
- Organized and coordinated conferences and meetings.
- Created organized filing system to manage department documents.
- Oversaw appointment scheduling and itinerary coordination for both clients and regional sales managers.
Assistant General Manager and Marketing In-charge
Federation of Cooperatives in Mindanao (FEDCO)
Davao
06.2010 - 04.2022
- Generated leads and delivered persuasive proposals, leading to successful negotiations and contract closures, resulting in increased sales revenue by more than 50%.
- Prepared and reviewed contracts to ensure compliance with company standards and legal requirements.
- Conceptualized, developed, branded, and executed packaging strategies for Xocolate by FEDCO, resulting in increased product appeal and consumer engagement.
- Introduced a new product to market, subsequently generating new income for FEDCO.
- Successfully managed and implemented social media marketing campaigns on Facebook and Instagram, driving increase in brand awareness.
- Leveraged events and exhibits to promote brands and products, resulting in expanded brand visibility and increased customer interest.
- Created compelling and effective promotional marketing materials, contributing to enhanced brand recognition and customer acquisition.
- Managed investments and grants received from partner government agencies and non-governmental organizations, effectively utilizing resources to support business growth.
- Coordinated pricing, marketing, and promotional activities to CEO to achieve alignment and maximize overall business performance.
- Cultivated strong relationships with both new and existing clients, ensuring high customer satisfaction and repeat business.
- Monitored and managed customer feedback on product quality and delivery, leading to improved customer service and product enhancements.
- Enforced quality assurance protocols to deliver ideal customer experiences.
- Resolved problems promptly to elevate customer approval.
- Collaborated with other departments to establish productive and timely completion of projects.
- Proactively made suggestions to improve business operations, leading to increased efficiency and cost savings.
- Led personnel hiring processes, ensuring recruitment of top talent to support company's growth and success.
- Conducted annual employee performance evaluations, providing constructive feedback to enhance team performance and individual development.
- Mentored and motivated team members to achieve challenging business goals.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
Financial Advisor
Philam Life
Davao City
05.2015 - 01.2016
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
- Met with clients to discuss assets, expenses, and long-term and short-term investment goals to devise personalized financial plans.
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Facilitated new client onboarding process and investment account setup.
- Provided specialized financial planning support for clients with diverse portfolios and individual needs.
- Developed personal rapport with each client to maintain customer loyalty and establish long-term accounts.
- Recommended specific investments to help clients meet financial goals.
- Presented financial plans and investment recommendations to clients.
- Educated clients on potential risks and rewards associated with various investments.
- Consistently achieved 100% sales target.
Project Officer - Materials Development Component
Philippines - Australia Basic Education Assistance in Mindanao
Davao City
07.2004 - 05.2009
- Professionally formatted and desktop-published hundreds of comprehensive learning and teaching materials and manuals from various components, ensuring consistent and highly professional format that enhances user experience and knowledge retention.
- Successfully managed and prepared monthly budget, cash advances, and cash acquittals, maintaining accurate financial records and contributing to efficient financial management.
- Provided valuable assistance before, during, and after seminars, training sessions, and workshops, ensuring smooth logistics and positive experience for participants.
- Effectively coordinated with divisional offices to facilitate seamless communication and cooperation between departments.
- Oversaw material procurement for production, optimizing supply chain processes and minimizing operational delays.
- Skillfully handled travel logistics, including itinerary planning and bookings, ensuring hassle-free travel experience for team members.
- Monitored deadlines and milestones to keep team on track with project schedule.
- Developed and monitored project schedules, budgets and objectives for successful completion.
Marketing Officer - Advertising and Promotion
Shopping Center Management Corporation - SM City Davao
Davao City
10.2001 - 06.2004
- Led facilitation and implementation of corporate promotions, driving brand awareness and customer engagement through effective marketing strategies.
- Provided insightful recommendations regarding implementation of mall advertising and promotion activities, resulting in increased foot traffic and sales.
- Conceptualized, planned, and executed successful promotional events and activities, along with designing compelling promotional materials such as print ads and collaterals (posters, streamers, banners, and T-shirts), resulting in heightened brand visibility and customer interest.
- Demonstrated strong negotiation skills while sourcing and collaborating with sponsors and partners for advertising and promotional campaigns, optimizing budget utilization and achieving cost-effective marketing outcomes.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Handled advertisement of mall events and activities on various media channels, including radio, print, and TV, reaching broad audience and ensuring event success.
- Strategically managed print-ad placements for SM Affiliates, including SM Supermarket, Watsons, Ace Hardware, SM Appliance, Surplus Shop, and Toy Kingdom, boosting brand visibility and customer engagement for each affiliate.
- Coordinated diverse mall events, including sports tournaments, artist promo tours, musical presentations, and other activities, ensuring seamless execution and delivering memorable experiences for attendees.
Marketing and Account Executive
Dctech Micro Services
Davao
05.1998 - 03.2000
- Successfully led end-to-end product development of internet prepaid card, conducting in-depth market studies, competitor analyses, and price evaluations to ensure competitive and appealing offering.
- Spearheaded seamless product launching, implementing strategic marketing initiatives that resulted in significant market penetration and customer acquisition.
- Planned and executed effective sales and marketing activities and strategies, contributing to increased brand visibility and revenue growth.
- Developed comprehensive business plan, outlining key objectives and strategies for long-term success and market expansion.
- Demonstrated exceptional skills in acquiring and managing corporate lease line and Internet dial-up clients, fostering strong business relationships and ensuring high customer satisfaction.
- Consistently achieved 100% monthly sales quotas, showcasing strong sales and negotiation abilities.
- Effectively managed and supervised customer assistance services, internet reseller activities, and corporate business accounts, ensuring smooth operations and excellent customer support.
Education
Bachelor of Science - Business Administration Major Marketing
Ateneo De Davao University
Davao City 06.1994 - 03.1998
Skills
Project Planning and Management
Marketing Strategy Development
Advertising and Promotions
Budgeting Management
Website and Social Media Management
Direct Email Marketing
Adobe Photoshop
Adobe InDesign
Canva
Wordpress
Product Development and Branding
Event Management and Coordination
Investment Management
Customer Relationship Management
Personnel Hiring and Performance Evaluation
Sponsorship Negotiation
Print Media Marketing
Photography
Affiliations
Cacao City Marketing Cooperative,
Election Committee Chair, 2020 - Present
Aurora Luna Clothing
Co-owner, February 2021 – Present
Mindanao Banana Farmers and Exporters Association Inc.,
Board of Director-Treasurer, 2017-2019
Certification
Virtual Assistance and Social Media Marketing Certificate.
Timeline
Virtual Assistance and Social Media Marketing Certificate.
07-2023
Marketing and Sales Management Support Officer
SALMET Asia Inc., Asia
05.2022 - 07.2023
Social Media Management
06-2021
Financial Advisor
Philam Life
05.2015 - 01.2016
Freelance Photographer
Photography by Flordy
05.2013 - Current
Assistant General Manager and Marketing In-charge
Federation of Cooperatives in Mindanao (FEDCO)
06.2010 - 04.2022
Project Officer - Materials Development Component
Philippines - Australia Basic Education Assistance in Mindanao
07.2004 - 05.2009
Marketing Officer - Advertising and Promotion
Shopping Center Management Corporation - SM City Davao
10.2001 - 06.2004
Marketing and Account Executive
Dctech Micro Services
05.1998 - 03.2000
Bachelor of Science - Business Administration Major Marketing
Ateneo De Davao University
06.1994 - 03.1998