FLEUR MIRABELLE T. PETEROS

• Developed and executed targeted media buying strategies across multiple platforms.
• Led end-to-end campaign setup, management, and pacing of multi-channel digital buys, ensuring 100% budget utilization and on-time delivery across Meta, TikTok, and Programmatic platforms: DV360 & The Tradedesk
• Analyzed campaign metrics to optimize campaign performance and reach.
• Translates high-level briefs into actionable placement strategies, selecting the optimal mix of publishers and programmatic partners to meet campaign objectives.
• Monitored campaign budgets, ensuring efficient allocation of budgets for effective results.
• Collaborated with APAC-regional teams and third-party partners to ensure seamless execution, achieving on-time campaign launches.
• Managed multiple projects simultaneously, ensuring timely delivery and meeting internal stakeholders expectations.
• Collaborated with creative agency teams to ensure alignment of messaging and branding.
• Provide data-backed forecasting and cost estimates to the media planning team, identifying the most effective channels and formats based on historical performance.
• Managed relationships with vendors and media partners to secure advantageous programmatic deals.
• Developed campaign performance reports, translating data into actionable insights for internal stakeholders.
• Managed budget reconciliation and agency service fee validation, ensuring financial accuracy across complex regional client accounts.
• Mentored junior team members on best practices in media planning and buying techniques.

Key Clients: PepsiCo Philippines (Pepsi, Mountain Dew, Lay’s, Quaker, Gatorade, Sting, Hard Mountain Dew), Arla Foods, BDO Unibank

• Managed and optimized campaigns on Meta Ads Manager and Google Ad Manager to meet client objectives.
• Partnered with Account Managers to translate performance data into actionable optimization strategies for small-to-medium business clients.
• Troubleshoot platform issues and improved campaign delivery and engagement metrics.