Fernando L. Labrador
Pasig,CAV
Summary
Sales professional with 20 years of experience. Specializing in sales planning, strategy, presentation, market knowledge, selling to customer needs, negotiation skills. With leadership skills to motivate and drive the team in meeting the sales goal. Currently handling major accounts to maintain good rapport with customers.
Overview
31
31
years of professional experience
1
1
Certification
Work History
General Manager
FLL Network Data Solution
Pasig, Metro Manila, Philippines
01.2022 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Formulated policies and procedures to streamline operations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Team Leader -Luzon 1
Yokogawa Philippines Inc.
Quezon City, Philippines
02.2008 - 12.2021
- Head In charge of Promotion Selling Yokogawa products PLC -SCADA, Field Instruments, Special products Wireless Solution
- Support Sales Engineers
- Review project solution proposal, costing including technical specification
- Project Manager: PLC, SCADA (FA-M3, Stardom, Fast tools) installed at client's site
- Conduct technical training and support to customers and System Integrators
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Managed conflict resolution among team members, fostering a positive and collaborative work environment.
- Maintained an inclusive and diverse team culture, promoting respect and understanding among all members.
Sr. Sales Engineer
Siemens Inc.
Makati City, Philippines
10.2007 - 12.2008
- Conduct technical training and support to customers and System Integrator
- Implemented innovative lead generation tactics which resulted in an expanded pipeline of potential customers.
- Collaborated with product development teams to identify and address customer needs, leading to improved product offerings.
- Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.
- Account Manager for Chemical and Pharmaceutical company
- Managed complex technical projects from initiation to completion, ensuring timely delivery and client satisfaction.
Sr. Sales Engineer
PT Cerna Corporation
Makati City, Philippines
04.2007 - 09.2007
- In Charge of Marketing, Sales and Project Lead
- Allen Bradley Products
- Asco Solenoid Valves
- Yamatake field instruments and Control Valve K -Tek Level Instruments
- M System Products
- Tomoe Butterfly Valves
Sr. Sales Engineer /Project
Emicor Inc.
Quezon City, Philippines
08.2003 - 09.2007
- In charge of sales and marketing, promotion
- Project implementation
- Project Management
- Implementation and coordination with project team
Sr. Sales Engineer
Endress and Hauser Phils
Pasig City, Philippines
08.2003 - 09.2007
- In charge of sales, marketing
- Support and commissioning Endress and Hauser process control Instruments
- Support local SI at Visayas and Mindanao region
- Assist Junior Sales Engineer promotion
System and Sales Engineer
Instrumentations Inc.
Pasig City, Philippines
02.1999 - 07.2003
- In charge of sales, marketing
- Support and commissioning Foxboro Distributed Control System
- Process control Instruments
- Support Visayas and Mindanao region client
Sales and Service Engineer
L&H Automation /RCLL Trading Corp.
Mandaluyong City, Philippines
10.1998 - 01.1999
- In charge of sales, marketing
- Support of Allen Bradley products Modular Control: SLC
- PLC Programming Software: RS LOGIX series
- MMI rsview32 Variable Speed AC and DC Drives AB products
Instructor
AMA COMPUTER LEARNING CENTER
Makati City & Marikina, Philippines
01.1994 - 10.1998
- In charge of Technical and Laboratory Equipment
- Maintenance of Computers
Education
Bachelor of Science - Electronics and Communications Engineering
Polytechnic University of the Philippines
01.1993
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Effective leader
- Training and coaching
- Team leadership
Accomplishments
- Marketing - Implemented marketing strategies which resulted in 100% growth of customer base.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
Trainings And Seminars Attended
- Yokogawa, Yokogawa FA-M3 and Stardom PLC Sales and Engineering Training, Yokogawa FAST/TOOLS SCADA Sales and Engineering Training, Details on Functional Safety Training (Yokogawa), Yokogawa Various Field Instrument Product Training, TMI product Training Basic ODTR Testing Splicing Training Basic Total System Architecture
- Siemens, Training Siemens Sales and S7 Training, Various Field Instruments Sales and Technical Training
- Allen Bradley, Basic Sales and Technical training Launching of Contrologix Speaker: Sudhi Bangalore - Rockwell Automation Date: November 1998, Advanced Instrumentation Maintenance / Calibration Speaker: Peter Teo - Invensys Singapore
- Endress + Hauser, Date: January 2000 Theory and Application of Level Measurement Speaker: Alex Roechter Endress + Hauser -Germany Date: April 2001
- Foxboro, A2 System Basic Application Speaker: Joe Lee -Invensys Singapore Date: August 2004
Certification
Basic Occupational Safety and Health for SO1 (BOSH SO1)
Timeline
General Manager
FLL Network Data Solution
01.2022 - Current
Team Leader -Luzon 1
Yokogawa Philippines Inc.
02.2008 - 12.2021
Sr. Sales Engineer
Siemens Inc.
10.2007 - 12.2008
Sr. Sales Engineer
PT Cerna Corporation
04.2007 - 09.2007
Sr. Sales Engineer /Project
Emicor Inc.
08.2003 - 09.2007
Sr. Sales Engineer
Endress and Hauser Phils
08.2003 - 09.2007
System and Sales Engineer
Instrumentations Inc.
02.1999 - 07.2003
Sales and Service Engineer
L&H Automation /RCLL Trading Corp.
10.1998 - 01.1999
Instructor
AMA COMPUTER LEARNING CENTER
01.1994 - 10.1998
Bachelor of Science - Electronics and Communications Engineering
Polytechnic University of the Philippines