Ethan Matthew C. Salva
Naga City, Camarines Sur
Summary
Highly versatile professional with a strong background in law, business, management, marketing, hospitality, and public relations. Recognized for exceptional communication, writing, leadership, and advertising skills, demonstrated through academic excellence and work experience. Adaptable, results-driven, and committed to delivering excellence while aligning with the company's mission and vision.
Overview
5
5
years of professional experience
Work History
Consultant
Freelance
09.2022 - Current
- Specializes in PR, communications, marketing, brand perception, and social media management for various clients.
- Develops and implements strategic marketing and communication plans tailored to client needs.
- Builds and maintains strong client relationships, ensuring long-term business opportunities.
Marketing Officer & Ad Hoc Committee Member
Universidad de Sta. Isabel
08.2022 - 09.2022
- Leads PR efforts for internal and external stakeholders, ensuring brand consistency and engagement.
- Manages content creation for social media, including captions, write-ups, and strategic communications.
- Develops and enforces brand guidelines to maintain a cohesive visual and messaging identity.
- Represents the university in local and international PR meetings.
- Conceptualizes and directs video ads, marketing campaigns, and advertising initiatives.
- Assists in external communications and linkages, fostering partnerships with organizations and government offices.
01.2021 - 08.2022
- Lead and aided in Public Relation efforts to internal and external company
- Directed and conceptualized video ads for the university
- Communicates to various departments and organizations, while meticulously using and integrating the company’s brand voice and image
- Created social media posts and their respective captions, write-ups, and communications for social media posts to maximize brand and public relations.
Organizational Founder and Moderator
The USI Guides
01.2020 - 08.2022
- Founded and led an organization dedicated to marketing, tourism services, historical conservation, and university ambassadorship.
- Mentored students in PR, marketing, and hospitality initiatives.
- Developed and managed communication strategies to strengthen public engagement and institutional partnerships.
College Instructor
Universidad de Sta. Isabel
08.2021 - 07.2022
- Taught Ergonomics, Good Governance, and Rizal.
- Designed and delivered curricula in Ergonomics, History, and Good Governance, enhancing student engagement and comprehension.
- Created innovative projects to foster entrepreneurship and leadership among students.
- Administered assessments and collaborated with faculty for program improvement.
Departmental Secretary
Universidad de Sta. Isabel - Institute of Tourism and Hospitality Management
01.2020 - 08.2021
- Provided administrative and clerical support, managing correspondence, reports, and documentation.
- Maintained brand-aligned marketing and advertising content for the college.
- Enhanced office efficiency through streamlined processes and exceptional customer service.
Education
Juris Doctor - Law
Ateneo De Naga University
Naga City, Camarines Sur06-2026
Bachelor of Science - Food Service And Institutional Management
Universidad De Sta. Isabel De Naga, Inc.
Naga City, Camarines Sur2019
Skills
- Legal Research & Analysis
- Case Law Summarization & Statutory Interpretation
- Technical, Academic & Creative Writing
- Public Speaking & Presentation Skills
- Editing, Proofreading & Speechwriting
- Leadership, Mentorship & Team Development
- Event Planning, Ushering & Protocol Management
- Brand Management & Consumer Engagement
- Conflict Resolution & Crisis Management
- Public Relations & Stakeholder Communication
- Microsoft Office & Apple iWork Proficiency
- Adaptability, Problem-Solving & Quick Learning
Languages
English
Filipino/Tagalog
Bikolano
Timeline
Consultant
Freelance
09.2022 - Current
Marketing Officer & Ad Hoc Committee Member
Universidad de Sta. Isabel
08.2022 - 09.2022
College Instructor
Universidad de Sta. Isabel
08.2021 - 07.2022
01.2021 - 08.2022
Departmental Secretary
Universidad de Sta. Isabel - Institute of Tourism and Hospitality Management
01.2020 - 08.2021
Organizational Founder and Moderator
The USI Guides
01.2020 - 08.2022
Juris Doctor - Law
Ateneo De Naga University
Bachelor of Science - Food Service And Institutional Management
Universidad De Sta. Isabel De Naga, Inc.
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