Ernesto Lucky Blanco

• Increased brand recognition by developing and implementing targeted marketing campaigns.
• Leveraged social media platforms effectively to amplify brand reach and foster community engagement among followers.
• Developed a cohesive brand image through consistent messaging and visual elements in all marketing materials.
• Ensured alignment between marketing objectives and overall business goals by actively participating in strategic planning sessions.
• Streamlined marketing processes to maximize efficiency and productivity within the department.
• Enhanced online presence, optimizing website design and functionality.
• Analyzed market trends, identifying opportunities for growth and expansion.
• Managed cross-functional teams to execute successful product launches and promotional events.
• Coordinated public relations efforts, securing positive media coverage for company news and events.
• Mentored junior team members, fostering a culture of collaboration and continuous learning within the department.
• Planned and executed events and marketing programs to increase qualified leads.
• Launched marketing activities for new product lines and market penetration.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Identified value propositions and key messages for company marketing campaigns.
• Preserved brand integrity by monitoring consistency and quality of marketing content.

Organized over 50 workshops and trainings, and served as lecturer or speaker for stakeholders, increasing understanding of program goals and objectives.

• Analyzed and assessed program performance data and implemented corrective measures.
• Collaborated with cross-functional teams to design and implement innovative programs that addressed community needs.
• Established strategic partnerships with external organizations, expanding program reach and impact.
• Created and implemented program frameworks, performance standards and quality assurance requirements.
• Analyzed internal reports to evaluate program effectiveness by using outcomes-based approach.
• Provided guidance and support to team members, fostering a collaborative work environment that encouraged professional growth.
• Conducted thorough program evaluations to identify areas of improvement and implement necessary changes.
• Contributed to organizational capacity building by sharing best practices and lessons learned with colleagues and partners.
• Ensured compliance with all relevant regulations by maintaining up-to-date knowledge on legal requirements affecting the programs.
• Kept programs in line with established mission parameters.