Erika Valerie Shen
Marikina city
Summary
Results-driven SEO specialist with over 8 years of experience optimizing websites across diverse industries using both local and global SEO strategies. Adept at leading cross-functional teams, including developers, content writers, and link builders to execute successful SEO campaigns aligned with business goals.
I’ve always taken pride in helping companies keep their clients by delivering SEO strategies that actually work rooted in data, tailored to business goals, and backed by solid client relationships.
Overview
13
13
years of professional experience
Work History
SEO Analyst | Project Manager
AdPulse Pte. Ltd.
04.2020 - Current
- Company Overview: AdPulse is a Singapore-based digital company specializing in the development and management of revenue-generating digital products including software platforms, product websites, and affiliate sites..
- Led strategic SEO planning for 2 profit-driven gaming websites and 40+ support sites, overseeing keyword-to-URL mapping, content optimization, technical SEO, and performance reporting.
- Acted as project manager, coordinating tasks among web developers, link builders, and content writers to align SEO campaigns with business objectives.
- Trained and mentored content writers on SEO best practices, keyword targeting, and effective use of AI tools to enhance content quality and efficiency.
SEO Strategist / Project Manager
DigiBiz Inc.
01.2019 - 09.2023
- Company Overview: DigiBiz Inc (formerly ZooSEO) was a Utah-based SEO service company owned and operated by a local entrepreneur. The business served multiple U.S.-based clients, including several SMBs and a few large enterprises. The company closed after sustaining major losses during the pandemic.
- Led SEO strategy for 30+ client websites across diverse niches, regions, and business sizes.
- Delivered impactful SEO recommendations that boosted client revenue and contributed to long-term client retention.
- Core responsibilities included SEO audits and proposals, ongoing SEO maintenance, content mapping, site architecture planning, performance reporting, and client communications.
Project Manager
Truelogic Online Solutions Inc.
03.2015 - 12.2018
- Company Overview: Truelogic is an SEO reseller company behind SEOreseller.com, partnering with numerous SEO and digital marketing agencies across the U.S., Australia, Singapore, and the Philippines.
- Conducted SEO audits and proposals that contributed to acquiring new clients and strengthening existing client relationships.
- Collaborates with clients to facilitate successful project initiation and planning upon project intake, throughout execution, and until closure.
- Core responsibilites include SEO audits & proposals, project management, SEO maintenance, technical implementations and reporting.
ORM/SEO Project Leader
Helmword Ltd.
01.2014 - 03.2015
- Company Overview: Helmword Ltd. was a boutique reputation management firm serving European clients, primarily public figures dealing with negative online presence. The company ceased operations in 2017 following the owner’s bankruptcy.
- Led four high-profile crisis communication campaigns, delivering timely and strategic digital responses.
- Core responsibilities include monitoring brand mentions, SERP cleanup and damage control, negative content suppression, public comment & review interaction.
Citiphone officer/bank officer
Citibank
02.2013 - 11.2013
- Handled inbound calls to assist clients with inquiries and issues related to their credit card accounts.
- Processed loan applications, card deliveries, charges, and other account updates accurately and efficiently.
- Gained foundational knowledge in banking, credit card operations, and customer-focused sales techniques.
Intermediate Website Promoter (Link Builder)
MicroSourcing Philippines Inc.
05.2012 - 02.2013
- Company Overview: MicroSourcing is a well-known BPO company in the Philippines that provides outsourcing solutions across various industries, including digital marketing, IT, customer service, and back-office support.
- Gained foundational SEO knowledge through structured classroom training and practical project experience.
- Conducted website outreach for link building by identifying and evaluating target sites based on SEO standards.
- Wrote and proofread SEO-friendly web content, ensuring factual accuracy and alignment with search engine guidelines.
- Performed web research and data sourcing using various tools and methodologies.
- Acted as a liaison between webmasters and client websites via CRM, building trust and maintaining strong working relationships.
Education
Bachelor's/College Degree - Mass Communications minor in Advertising
St. Scholastica's College
Skills
- Local, Country-wide, Global SEO
- On-page Optimization
- Link Building & Backlink Analysis
- Keyword Research, URL Mapping
- Content Optimization and Strategy
- Analytics & Reporting
- Competitor SEO Analysis
- Search Console, Google Tag Manager and GA4
- Screaming Frog
- Project Management
- Asana, Trello, Mondaycom, Teamwork
- Canva
Communication
Fluent in both spoken and written English and Tagalog.
Timeline
SEO Analyst | Project Manager
AdPulse Pte. Ltd.
04.2020 - Current
SEO Strategist / Project Manager
DigiBiz Inc.
01.2019 - 09.2023
Project Manager
Truelogic Online Solutions Inc.
03.2015 - 12.2018
ORM/SEO Project Leader
Helmword Ltd.
01.2014 - 03.2015
Citiphone officer/bank officer
Citibank
02.2013 - 11.2013
Intermediate Website Promoter (Link Builder)
MicroSourcing Philippines Inc.
05.2012 - 02.2013
Bachelor's/College Degree - Mass Communications minor in Advertising
St. Scholastica's College
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