ERIKA MEDINA
Parañaque City
Summary
Sales Development Officer with a focus on driving growth through effective lead generation, client engagement, and sales strategy implementation. Experienced in conducting product demonstrations, managing client relationships, and developing promotional campaigns. Adept at CRM and database management, sales research, and strategic planning to enhance business performance and customer satisfaction.
Overview
10
10
years of professional experience
Work History
Sales Development Relationship Officer / Product Support Representative
Transnational E-Business Solutions Inc.
Taguig
06.2021 - Current
- Assist Product Manager: Support lead generation, conduct product demos for TESI’s SaaS model (Thread), draft contracts, and foster key partnerships.
- Implement Sales Strategies: Develop and execute sales strategies and promotions to drive growth for THREAD and TESI products.
- Manage Sales Initiatives: Oversee all sales activities from lead generation to contract drafting and client relationship management.
- Support CRM and Database Development: Help establish and digitize TESI's CRM and centralized client database for efficient monitoring.
- Conduct Sales and Market Research: Assist with sales research, competitive analysis, pricing scans, and strategy formulation.
- Enhance Sales Communication: Develop sales activities to promote TESI and Thread services, ensuring timely execution and accuracy.
- Identify and Develop Sales Opportunities: Recognize sales trends and create strategies for client acquisition and revenue growth.
- Respond to Customer Inquiries: Provide timely and appropriate responses to emails and tickets, offering product support via email and chat.
- Document and Improve Customer Experience: Document interactions according to SOPs, and work to enhance the customer experience daily.
Sales Development Officer
Firefly Electric and Lighting Corporation
11.2020 - 04.2021
- Promote FELCO Products: Actively sell and represent FELCO products to potential and existing clients.
- Acquire New Customers: Identify and engage prospective clients to expand the customer base.
- Reactivate Dormant Accounts: Reestablish relationships with former clients and encourage renewed business.
- Open and Manage Accounts: Initiate and oversee the onboarding of new customer accounts, ensuring their successful integration and satisfaction.
Bancassurance Sales Executive / Licensed Financial Advisor
BPI-Philam Life Assurance Corporation
03.2018 - 03.2020
- Provide Financial Planning Services: Offer comprehensive financial planning services to clients.
- Acquire New Clients and Cross-Sell Products: Identify and attract new clients, and present additional products to the existing customer base.
- Maintain client and partner bank relationships: Ensure strong, ongoing relationships with both existing clients and the partner bank.
- Manage Reporting and Administration: Oversee the reporting, planning, and administration of the financial plans purchased by clients.
- Understand Bancassurance: Familiarize yourself with bancassurance, a term referring to life insurance products sold through licensed banks.
Sales Coordinator
New Barbizon Fashion Inc.
06.2017 - 02.2018
- Monitor Sales and Inventory: Track weekly sales reports and inventory levels for the online store.
- Enhance Sales Promotions: Propose sales strategies to brand managers to improve promotional effectiveness.
- Manage Customer Relations: Focus on building and maintaining strong relationships with both internal and external customers.
- Handle Documentation: File important documents and maintain relevant information.
- Provide after-sales support: Respond to customer complaints and offer after-sales support as needed.
- Set Monthly Targets: Establish and manage target quotas on a monthly basis.
- Process Orders: Ensure the accurate and timely processing of all orders.
- Monitor Team Performance: Oversee the team's progress, identify areas for improvement, and propose necessary enhancements.
- Assist with Promotions: Help prepare and organize promotional materials and events.
Local Store Marketing
MCDONALD'S
San Antonio-Sucat
12.2014 - 06.2017
- Host Events: Organize and oversee various events.
- Deliver Exceptional Service: Provide a complete McDonald's experience characterized by fast, fun, and friendly service.
- Plan and Organize In-Store Events: Coordinate and manage in-store parties and other events.
- Enhance Sales Through Promotions: Develop and implement promotional strategies to boost sales.
- Monitor Inventory: Track and manage inventory levels.
- Implement Marketing Activities: Execute marketing initiatives to enhance local relevance with customers and the community.
- Support Marketing Managers: Assist Marketing Managers in their efforts and activities.
- Address Customer Concerns: Resolve customer and client issues effectively.
- Maintain Brand Standards: Uphold brand standards and adhere to creative guidelines.
Education
Bachelor of Science - Business Management Major in Operations
STI College
Parañaque01.2017
Secondary -
Parañaque National High School
01.2013
Primary -
San Dionisio Elementary School
01.2009
Skills
- Financial Acumen
- Creativity and Innovation
- Marketing knowledge
- Customer Education and Consulting
- Overcoming Objections
- Service assistance
- Relationship Building
- Relationship Management
- Relationship building and management
- Customer Service
- Qualifying Customers
- Effective customer communication
- Sales Reporting
- Product Recommendations
- Client Engagement
- Solution management
Personal Information
- Age: 27
- Place of Birth: Manila
- Citizenship: Filipino
- Father's Name: Orlando Medina (deceased)
- Mother's Name: Amelia Medina
- Date of Birth: 09/27/96
- Gender: Female
- Marital Status: Single
References
- Romelious Nazario, KALREJ Corp. Petron Pasig & Sucat, Chief Executive Officer, 09209703293
- Salvador Bernardino Pasco, Firefly Electric and Lighting Corporation, Sales Capability & Efficiency Manager - FELCO, 09175825419
- Mark Rammel Cañedo, STRAIVE, Senior Content Editor, 09159064938
Timeline
Sales Development Relationship Officer / Product Support Representative
Transnational E-Business Solutions Inc.
06.2021 - Current
Sales Development Officer
Firefly Electric and Lighting Corporation
11.2020 - 04.2021
Bancassurance Sales Executive / Licensed Financial Advisor
BPI-Philam Life Assurance Corporation
03.2018 - 03.2020
Sales Coordinator
New Barbizon Fashion Inc.
06.2017 - 02.2018
Local Store Marketing
MCDONALD'S
12.2014 - 06.2017
Bachelor of Science - Business Management Major in Operations
STI College
Secondary -
Parañaque National High School
Primary -
San Dionisio Elementary School
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