Ericson Abela

Over-all
• Manages the end-to-end delivery of exceptional and unique consumer experience.
• Passionate about the products and ensuring the store is a showpiece for our customers.
• Foster and build relationships with LAS to build brand and store awareness via networking and public relations.
• Responsible for the productivity of the shops and manages the day-to-day operations such as but not limited to, increasing of sales, efficiency of sales team, performs excellent customer service, secures and ensures the accuracy of the inventories and stocks.
• Responsible for Cash Management of the store.

Operational Excellence
• Ensure smooth flow of daily operations from opening to closing.
• Responsible for developing quick and long-term solutions to ensure continuous process improvements and customer satisfaction.
• Ensures store is compliant with Good Warehousing Practices (GCP) and other standards set by the management team.
• Ensures on-time replenishment of stocks, 0% out of stock, 0% discrepancy on inventory monitoring and reconciliation of selling, free goods and store assets.
• Ensures seamless implementation of programs; no program-related Incident Reports.

Stock Management
• Closely coordinates with Sales Executive on Stock Management
• Proper and orderly display of the product, monitors the delivery and replenishment of the product, monitors stock level at all times, maintains a level of cleanliness consistently.
• Collaborates with the Warehouse and Admin Services for any stock and assets needed for daily operations.

Staff Management
• Responsible daily store operations and identify training needs to be reported to their respective Sales Executive.
• Conducts performance evaluation and development of store personnel.
• Responsible for their shift schedules for their store.

Reporting
• Responsible for creating and/or facilitating the accurate Daily Sales Reports, Daily Finance Reports, Inventory Reports, End of Month Report, and all other ad hoc reports required by the Management.

Managing- Retail Key Account (GMA- 2 Dealer Sales Coordinator & 25 Sales Experts)

Managing- Partnerships Account (Southern Tagalog- Laguna, Batangas & Quezon Province- working with 1 Executive,1 Area Manager, 3 Supervisor & 30 Sales Experts)

Supervising- Dealer Sales Coordinator and Dealer Account Associate (GMA, North & Central Luzon and Bicol Area)

• Maintained responsibility of sales, contracts, negotiations and reporting for accounts.
• Developed and executed targeted relationship and account development strategy.
• Conducted field visits and met corporate customers for business development
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
• Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
• Monitored sales team performance, analyzed sales data and reported information to National Sales Manager.

• Demonstrated products and specific features at customer locations and special events.
• Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
• Worked alongside retail representatives to boost sales by enhancing product presentations and
advertising collateral.
• Monitored weekly sales to write reports for senior leadership and streamline operational processes.
• Trained and mentored 20-25 new personnel hired to fulfill various roles.

• Monitored weekly sales to write reports for senior leadership and streamline operational processes.
• Demonstrated products and specific features at customer locations and special events.
• Built strong rapport with clients by understanding needs and clearly explaining products.
• Accounted for all inventory and ordered new stock.

• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
• Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
• Effectively coached team members to reach weekly and monthly sales goals.
• Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
• Monitored daily sales operations and served as informational and procedural resource to team members.

• Provided customer service using extensive knowledge.
• Organized and stocked merchandise to keep necessary levels for sales demand.
• Communicated product value, quality and style to educate and entice potential customers.