ERIC JOHN MANALAYSAY
Pasig,Metro Manila
Summary
Product Manager and Business Development Manager with a proven track record of driving product innovation, cross-functional collaboration, cultivating strategic partnerships, expanding market presence, and driving revenue growth. Leveraging 8 years of experience in both Fintech and Banking industries, I excel in identifying new business opportunities, leading end-to-end business lifecycles, from concept to launch, while aligning business objectives with user or partner's needs.
Overview
11
11
years of professional experience
Work History
Business Development Officer
Bank of the Philippine Islands
08.2025 - Current
- Executes campaign papers with strategies to implement across channels to optimise selling and acquisition.
- Develops and implements plans to increase new releases from non-depositor segments, including setting up external partnerships that will allow the Bank to offer Personal Loans to large customer bases (e.g. telcos, delivery services, as well as through aggregators.
- Works closely with the Sales and Distribution and Digital Solutions teams to widen coverage and sourcing of the non-depositor segment, particularly through online and third-party channels.
- Works closely with Business Analytics and MIS to develop strong MIS for performance monitoring against targets on a regular basis.
Product Lead - Lending
UnionDigital Bank
09.2024 - 07.2025
- Strategic Roadmap Ownership: Define and execute UD’s product vision and multi-year roadmaps, aligning business goals with market opportunities.
- Market Intelligence: Drive customer-centric product development by spearheading market research, competitor analysis, and ROI modelling.
- Lifecycle Management: Lead the end-to-end product lifecycle, from initial concept and pricing strategy to integrated GTM (Go-To-Market) plans in collaboration with Sales, Marketing, and other relevant stakeholders.
- Cross-Functional Leadership: Orchestrate the business-planning process across production, engineering, and advertising teams to ensure on-time delivery of complex, multi-product portfolios.
Product Manager - Consumer Finance
SB Finance, Inc.
01.2023 - 09.2024
- Participate in ideation and planning with Senior Management Team.
- Come up with product strategies for Personal Loans to boost sales, net income and return on asset.
- Manage cross-functional team collaboration for product enhancements and product features improvements to meet yearly targets.
- Participate in user acceptance testing/sanity testing on enhancements/features developed prior to deployment.
- Work with MIS to monitor performance of the enhancement/feature deployed.
- Ensure the product's user interface and user experience are intuitive and aligned with user needs.
- Ensure that the new product feature / enhancement is aligned to all concerned departments.
Team Leader - Digital Sales Channel
SB Finance, Inc.
01.2020 - 01.2022
- Manage the productivity of Digital Sales Assistants.
- Liaise with Digital Marketing Team and define various strategies to market personal loans digitally.
- Manage digital marketplace partners.
- Expand digital presence by partnering to various marketplace partners, super apps and e-commerce platforms; partners on-boarded: iMoney Ph, Grab Ph, FoodPanda, Lazada.
Operations and Business Development Head
Streetcorner Lending Corp. (Akulaku)
01.2015 - 01.2020
- Acquire partners for Akulaku to be able to support its business requirements. (Payment Gateway, Disbursement Channel and Credit Bureau).
- Launch the following revenue channel in the Akulaku Mobile App: Mobile Loading, Bills Payment, Beep Card Loading, Cash Loan.
- Establish the processing for each sub-product launched for Akulaku.
- Oversees the cash loan processing of Akulaku.
- Maintain good relationship with Akulaku partners and merchants to be able to maximize sales potential in different revenue channels.
- Provides market update to the management with the relevant information or current trend in the e-commerce/lending market in Philippines.
- Provides competition updates to be able to keep the pace of the company with its direct and in-direct competitors.
Education
Bachelor of Science - Industrial Engineering
ADAMSON UNIVERSITY
01.2011
Skills
- Project Management
- Project Planning
- Business Strategy
- Business Insight Translation
- Product Ideation
- Business Process Improvement
- Market Research
- Data Analysis
- Process Simulation
- Business Development
- Negotiation
- Process Documentation
References
Available upon request
Timeline
Business Development Officer
Bank of the Philippine Islands
08.2025 - Current
Product Lead - Lending
UnionDigital Bank
09.2024 - 07.2025
Product Manager - Consumer Finance
SB Finance, Inc.
01.2023 - 09.2024
Team Leader - Digital Sales Channel
SB Finance, Inc.
01.2020 - 01.2022
Operations and Business Development Head
Streetcorner Lending Corp. (Akulaku)
01.2015 - 01.2020
Bachelor of Science - Industrial Engineering
ADAMSON UNIVERSITY