Eric Hernandez
Business Unit Manager - Capital Equipment Orthopedics
City Of Malolos, Bulacan
Summary
Dynamic Business Unit Manager with a proven track record at Pacific Surgical, Inc.(now the Orthopedic Division of Transmedic Philippines, Inc), excelling in business management and cross-functional team coordination. Achieved significant revenue growth through innovative marketing initiatives and effective staff training. Adept at complex problem-solving, fostering strong stakeholder relationships, and driving continuous improvement in performance metrics.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
Business Unit Manager
Pacific Surgical, Inc - Now Orthopedic Division of Transmedic Philippines, Inc
03.2023 - Current
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
- Mentored junior staff members, supporting their professional growth within the organization.
- Developed strong team dynamics through regular communication, resulting in improved performance.
- Established productive relationships with key stakeholders, ensuring alignment of business objectives.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Managed senior-level personnel working in marketing and sales capacities.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
- Managed budgets and resources effectively to achieve financial goals and maximize profitability.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
Government Account Manager
Pacific Surgical, Inc
01.2020 - Current
- Developed a deep understanding of the unique needs of each government agency, customizing account management strategies accordingly.
- Developed in-depth knowledge of industry trends affecting government procurement processes, providing valuable insights to clients and internal stakeholders alike.
- Managed high-value government accounts, resulting in stronger relationships and increased revenue.
- Coordinated sales efforts with other departments to maximize efficiency and effectiveness in pursuing new business opportunities within the public sector.
- Managed and developed concrete regulatory workflow processes effectively contributing to expanded company portfolio.
- Supported senior leadership in developing strategic plans aimed at increasing market share within the public sector.
Head of Product Management
Pacific Surgical, Inc
07.2022 - 02.2023
- Negotiated contracts with vendors to ensure cost-effective solutions without compromising quality or functionality.
- Streamlined product management processes for enhanced efficiency and team productivity.
- Collaborated with sales and marketing teams to develop effective go-to-market strategies for new products or updates.
- Drove revenue growth by optimizing pricing models based on consumer demand patterns analysis.
- Influenced company strategy through insightful presentations highlighting trends, challenges, opportunities in the industry related to product offerings.
- Developed comprehensive product roadmaps, establishing clear goals and timelines for development teams.
- Led the creation of competitive analyses to inform strategic decision-making for product positioning in the marketplace.
Product Manager
Pacific Surgical, Inc
01.2015 - 12.2019
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Managed product demonstrations and testimonials for performance evaluation.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
Product Specialist
Pacific Surgical, Inc
06.2011 - 12.2014
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Assisted with demonstrations for Operating Room Equipment products to showcase functionality.
- Continually expanded knowledge of Operating Room Equipment product line.
- Executed sales strategies achieving revenue targets.
- Engaged directly with key clients to gather product feedback, fostering strong relationships and repeat business.
- Prepared pricing agreements and contracts to close sales.
- Managed sales plan activities and product launches resulting in expanded revenues and branding.
District Sales Manager
Euromed Laboratories, Inc
02.2011 - 05.2011
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
Technical Marketing Representative
Euromed Laboratories, Inc.
06.2009 - 01.2011
- Developed compelling content for sales presentations, brochures, and whitepapers to effectively communicate product benefits.
- Expanded market reach by identifying potential clients through targeted prospecting activities such as cold calls, emails, and social media outreach.
- Showcased technical expertise at industry events, resulting in increased brand recognition and potential leads for the company.
- Improved sales performance by conducting comprehensive competitor analyses and adjusting marketing strategies accordingly.
- Strengthened relationships with key clients by providing personalized technical support and product demonstrations.
Education
Bachelor of Science - Biology
University of The East - Manila
Manila, Metro Manila, Philippines 04.2001 -
Skills
Cross-functional team coordination
Operations management
Staff training and development
Business analysis
Decision-making
Adaptability and flexibility
Risk management
Business development
Complex Problem-solving
Organizational development
Accomplishments
BUSINESS UNIT MANAGER
- Achieved 122% Revenue vs Budget for FY 2026.
- Improved the Business Unit with a 54% GR FY 2026 vs 25.
- Substantial 422% CAGR FY 2026 vs FY 2023.
- Built a strong, sustainable team, capable of producing unprecedented results.
- Authored and executed the PSI Capital Equipment Sales Training Curriculum.
GOVERNMENT ACCOUNTS MANAGER
- Contributed to the 222% GR of the entire company's business in Government Accounts for CY 2022 vs '21.
- Increased registered products from 61% to 85% within the period of 2020 to 2022.
- Increased government customer-base by 1100%, from 3 to 33 from 2019 to 2022.
PRINCIPAL PARTNERS - AWARD
- Surgical Science - Highest Growth Rate for CY 2025.
- Arthrex, Inc - Surpassed FY 2025 Revenue Target for Imaging and Resection.
- Mizuho OSI - Highest APAC Growth Rate for FY 2024.
MARKET SHAPING INNOVATIONS
- Planned and executed successfully building the Interprofessional Skills Lab of UP-PGH.
- Managed the project for the first Ziehm Vision RFD 3D CMOSLine, 3D Imaging System at NMMC.
- Completed the Orthopedic Trauma and Spine Operating Room Specialty Surgical Tables requirement at JBLMRH.
Certification
Mini-MBA Program - International Business Management Institute (IBMI)
Timeline
Mini-MBA Program - International Business Management Institute (IBMI)
08-2023
Executive Diploma in Project Management
08-2023
Business Unit Manager
Pacific Surgical, Inc - Now Orthopedic Division of Transmedic Philippines, Inc
03.2023 - Current
Head of Product Management
Pacific Surgical, Inc
07.2022 - 02.2023
Government Account Manager
Pacific Surgical, Inc
01.2020 - Current
Product Manager
Pacific Surgical, Inc
01.2015 - 12.2019
Product Specialist
Pacific Surgical, Inc
06.2011 - 12.2014
District Sales Manager
Euromed Laboratories, Inc
02.2011 - 05.2011
Technical Marketing Representative
Euromed Laboratories, Inc.
06.2009 - 01.2011
Bachelor of Science - Biology
University of The East - Manila
04.2001 -
TRAININGS
- AGILITY TRAINING and MANAGING ENGAGEMENT
January 27, 2026
Transmedic Pte., Ltd. in-house management training
Transmedic Philippines, Inc., Makati City, Philippines
- SALES WORKSHOP: Personal Branding, Storytelling and Sales Pitch
June 10-11, 2025
Surgical Science - 2025 Distributors' Sales Summit
Mariott Suhumvit, Bangkok, Thailand
- EXCEL PROFICIENCY WORKSHOP: ADVANCED LEVEL
May 15, 2025
ALPS Advance Learning Programs
Pacific Surgical, Inc., Makati City, Philippines
- INTRODUCTION TO COACHING PERFORMANCE
July 24, 2023
Ateneo De Manil University Graduate School of Business -
Center for Continuing Education
Pacific Surgical, Inc., Makati City, Philippines