Microsoft Office
Eric Bataga
Retail And E-Commerce Executive
Mandaluyong
Summary
Accomplished C-Level Executive well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Chief Executive Officer
PICK.A.ROO
4 2023 - Current
- I lead an all-in-one lifestyle delivery app that offers grocery, food, and shop delivery in an hour or less.
- Established key strategic partnerships with industry leaders to enhance business development opportunities.
- Directed technological improvements, reducing waste and business bottlenecks.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Oversaw business-wide changes to modernize procedures and organization.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Formulated and executed strategic initiatives to improve product offerings.
- Managed financial, operational and human resources to optimize business performance.
- Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
- Spearheaded product innovation efforts, bringing new products to market faster than competitors while maintaining quality standards.
Chief Operating Officer
PICK.A.ROO
07.2022 - 03.2023
- Monitored key business risks and established risk management procedures.
- Managed crisis response to minimize potential negative impacts on company.
- Promoted a positive corporate culture by implementing employee engagement programs that recognized achievement and fostered collaboration among teams.
- Championed continuous improvement initiatives, fostering a culture of innovation within the organization.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Ensured regulatory compliance by developing policies in line with industry best practices to mitigate risks associated with legal or ethical violations.
- Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
Country Manager
Igloo Philippines
06.2019 - 10.2020
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Analyzed market trends and competitor activities to inform strategic decision making.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Head of Operations
Honestbee Philippines
04.2017 - 05.2019
- Reduced operational risks while organizing data to forecast performance trends.
- Facilitated change management efforts, guiding teams through periods of transition and growth.
- Trained and guided team members to maintain high productivity and performance metrics.
- Streamlined operational processes by identifying inefficiencies and implementing best practices.
- Oversaw supply chain management, ensuring timely delivery of products and services to customers.
- Reported issues to higher management with great detail.
- Automated manual processes using technology solutions, increasing accuracy and efficiency within operations.
Head Of Operations
MetroMart Technologies, Inc.
10.2016 - 1 2017
- Developed comprehensive training programs for staff, enhancing team performance and skill sets.
- Improved overall productivity with the introduction of innovative process improvement initiatives.
- Raised property accuracy and accountability by creating new automated tracking method.
- Implemented risk assessment procedures to minimize potential disruptions across all areas of operation.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Led cross-functional teams to achieve company goals, fostering collaboration and communication.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Head of Field Operations
HappyFresh
02.2016 - 10.2016
- Developed a successful field operations strategy, aligning business objectives and targets with daily activities.
- Reduced expenses for the department by identifying cost-saving opportunities and optimizing resources.
- Led over 200 field representatives in delivering quality, on-time and groceries to clients.
- Oversaw work of 200++ personnel, with 6 direct reports.
- Oversaw complex projects from inception to completion, meeting deadlines while maintaining high-quality standards.
- Contributed to long-term strategic planning initiatives aimed at boosting overall company success in market share growth.
Senior Merchandise Manager
Lazada Group
04.2012 - 04.2014
- Increased brand awareness among target audience segments by partnering with merchants and coordinating with marketing on social media campaigns.
- Improved profitability by regularly reviewing pricing strategies and making adjustments based on competitive analysis.
- Enhanced customer satisfaction by closely monitoring trends and adjusting product and brand selections accordingly.
- Reviewed customer feedback to identify trends and improve product selection.
- Increased sales by developing and implementing effective merchandising strategies for various product lines.
- Developed comprehensive seasonal plans, aligning merchandise assortment with customer preferences and sales goals.
Merchandise Manager
Metro Gaisano
3 2011 - 3 2012
- Revamped pricing strategy based on comprehensive competitive analysis leading to higher margins without sacrificing sales volume.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Built positive relationships with vendors for consistent and reliable supply of products.
- Analyzed sales data to identify trends, gauge product performance, and inform future purchasing decisions.
- Collaborated with marketing department to develop cohesive branding strategies across all merchandising efforts.
- Developed and tracked metrics to measure supplier performance and cost savings.
Merchandise Manager
Rustan Supercenters Inc
06.2006 - 03.2011
- Spearheaded annual budgeting process for merchandise department, achieving financial targets while maintaining optimal product mix.
- Launched seasonal merchandise assortments in alignment with key industry events ensuring timely availability of products.
- Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Negotiated pricing and terms with vendors to secure best value for company.
- Developed and implemented successful strategies to increase sales and profits.
- Coordinated cross-functional teams to execute successful product launches within tight deadlines.
- Improved supplier relationships by establishing clear expectations for communication, delivery timelines, and quality standards.
- Managed high-performing team members, providing ongoing coaching and development opportunities for career advancement.
Education
Bachelor of Arts - Philosophy
Adamson University
Manila, Metro Manila, Philippines 01.1989 - 04.1996
Skills
Capital expenditures
Data-driven decision-making
Revenue Growth
Project Management
Business start up
Market strategies
Financial Management
Turnaround Management
Cross-Functional Collaboration
Raising Capital
Strategic Partnerships
Analytical Skills
Certification
B2B Go-to-Market Strategy: How to Transform Your Business
Software
Salesforce
JDA
Timeline
Chief Operating Officer
PICK.A.ROO
07.2022 - 03.2023
Country Manager
Igloo Philippines
06.2019 - 10.2020
Head of Operations
Honestbee Philippines
04.2017 - 05.2019
Head Of Operations
MetroMart Technologies, Inc.
10.2016 - 1 2017
Head of Field Operations
HappyFresh
02.2016 - 10.2016
Senior Merchandise Manager
Lazada Group
04.2012 - 04.2014
Merchandise Manager
Rustan Supercenters Inc
06.2006 - 03.2011
Bachelor of Arts - Philosophy
Adamson University
01.1989 - 04.1996
Chief Executive Officer
PICK.A.ROO
4 2023 - Current
Merchandise Manager
Metro Gaisano
3 2011 - 3 2012