EMMANUEL DELA RESMA
CIVIL ENGINEER
San Fernando, Province Of Pampanga
Summary
Dynamic CEO with a proven track record at ROCA ROCK CORPORATION, driving substantial business growth through strategic decision-making and innovative marketing analytics. Expert in client acquisition and campaign management, fostering strong partnerships and enhancing brand visibility. A strategic thinker committed to continuous improvement and operational excellence, achieving remarkable revenue growth while cultivating a high-performance culture.
Marketing professional with deep understanding of strategic planning and campaign management. Skilled in creating compelling content and driving brand growth through innovative marketing initiatives. Known for collaborative spirit and adaptability in dynamic environments.
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Knowledgeable General Manager with solid background in developing and executing marketing strategies. Proven success in managing campaigns that increased brand visibility and engagement. Demonstrated ability in market research and content creation.
Overview
27
27
years of professional experience
4
4
Certifications
Work History
CEO
ROCA ROCK CORPORATION
PANGASINAN
01.2023 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decision making.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Developed a high-performance executive team for improved productivity and efficiency.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
- Fostered strong relationships with industry partners to expand business opportunities.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Optimized supply chain operations for reduced costs and increased efficiency.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Developed high-performing executive team by recruiting top talent and implementing comprehensive training programs.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Streamlined operational processes to boost efficiency, adopting innovative technologies and methodologies.
- Fostered culture of continuous improvement, encouraging innovation and rewarding exceptional performance.
- Bolstered employee engagement and reduced turnover by introducing progressive workplace policies and benefits.
- Achieved remarkable year-over-year revenue growth through strategic product diversification and market analysis.
- Spearheaded global expansion efforts, entering new markets and establishing profitable operations within two years.
- Optimized supply chain operations for efficiency, leveraging technology to reduce lead times and costs.
- Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
- Directed launch of innovative products, capturing new market segments and driving revenue growth.
- Managed financial, operational and human resources to optimize business performance.
- Initiated strategy to drive company growth and increase market share and profitability.
- Cultivated company-wide culture of innovation and collaboration.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Created succession plans to provide continuity of operations during leadership transitions.
- Oversaw business-wide changes to modernize procedures and organization.
- Directed technological improvements, reducing waste and business bottlenecks.
- Devised and presented business plans and forecasts to board of directors.
- Formulated and executed strategic initiatives to improve product offerings.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Monitored key business risks and established risk management procedures.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Oversaw divisional marketing, advertising and new product development.
- Orchestrated company-wide digital transformation, enhancing data analytics capabilities and operational agility.
- Reinforced company's market leadership by consistently outperforming competitors in key performance metrics.
- Led successful mergers and acquisitions, significantly increasing company's footprint and competitive edge.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Enhanced stakeholder value by consistently exceeding financial targets and delivering robust shareholder returns.
- Championed data-driven decision-making culture, enhancing business intelligence and strategic planning capabilities.
- Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
- Enhanced company reputation by implementing cutting-edge sustainability practices across all operations.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
- Secured advantageous partnerships and collaborations to co-develop cutting-edge technologies and solutions.
- Represented organization at industry conferences and events.
MARKETING OFFICER
LAP GLOBAL CORPORATION
SANTA CRUZ, TARLAC
09.2024 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed social media channels to boost online presence and engagement with consumers.
- Consulted with product development teams to enhance products based on customer interest data.
GENERAL MANAGER
DJRB CONSTRUCTION SERVICES
San Fernando, PAMPANGA
03.2020 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Raised property accuracy and accountability by creating new automated tracking method.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Reduced operational risks while organizing data to forecast performance trends.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Trained and guided team members to maintain high productivity and performance metrics.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Accelerated digital transformation by overseeing adoption of cloud-based solutions, improving data accessibility and security.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
General Manager
JEM CROWN DESIGN AND BUILD
ANGELES CITY, PAMPANGA
11.2018 - 11.2023
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
PROPERTY MANAGER
P & EL REALTY CORPORATION (Lhuillier Group of Company )
MAKATI CITY, MANILA
02.2014 - 07.2017
- Increased property occupancy rates by effectively marketing available units and conducting thorough tenant screenings.
- Oversaw lease agreements from inception to termination, ensuring compliance with local regulations and protecting the interests of both landlords and tenants.
- Conducted regular property inspections, identifying areas for improvement and proactively addressing potential safety hazards.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Monitored tenant behavior and implemented corrective action to maintain order in assigned properties.
- Maintained positive landlord-tenant relationships, ensuring clear communication and prompt resolution of any disputes.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Introduced prospective tenants to types of units available and performed tours of premises.
- Coordinated with maintenance staff to ensure timely completion of repairs, minimizing downtime for tenants and maintaining property aesthetics.
- Updated property management software regularly to optimize efficiency in daily operations such as scheduling maintenance tasks or tracking rent payments received from tenants.
- Negotiated favorable contract terms with vendors, resulting in reduced operating expenses without compromising on service quality.
- Maintained original leases and renewal documents in digital and hardcopy format for property management office.
- Followed up on delinquent tenants and coordinated collection procedures.
- Managed multiple properties simultaneously, coordinating efficient allocation of resources and streamlining communication channels to maintain high levels of operational excellence.
- Streamlined rent collection processes, reducing late payments and improving overall revenue generation.
- Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
- Established strong relationships with local authorities, ensuring prompt attention to code violations or other regulatory matters affecting the property''s operations.
- Coordinated with janitorial and engineering staff on maintenance and upkeep.
- Reduced vacancy periods by implementing strategic marketing initiatives targeting specific demographics within the community.
- Enhanced tenant satisfaction by promptly addressing concerns and resolving issues in a timely manner.
- Monitored market trends closely, adjusting rental rates accordingly to remain competitive within the regional market landscape.
Construction Engineer
PACIFIC BUIDER CORPORATION
GUAM
04.2012 - 08.2014
- Reduced safety incidents by implementing comprehensive safety trainings and regular site inspections.
- Determined costs of labor and materials for each project.
- Maintained accurate documentation throughout all stages of the construction process to facilitate future reference or dispute resolution if needed.
- Managed construction projects from inception to completion, ensuring timely delivery and budget adherence.
- Improved communication between team members through weekly meetings and progress updates.
- Developed cost-effective construction solutions to meet client requirements without sacrificing quality.
- Collaborated with architects, contractors, and clients for successful project execution.
- Coordinated cross-functional teams within large-scale projects for seamless workflow integration.
PROJECT ENGINEER
JRPF CONSTRUCTION AND TRADING
San Fernando, PAMPANGA
10.2004 - 01.2011
- Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
- Maintained records for each project and engineering discipline.
- Monitored installation of materials and equipment for compliance with drawings and specifications.
- Completed construction tasks while providing safe working conditions, staying on budget and meeting project deadlines.
- Identified technical risks within managed projects.
- Reduced project timelines with proactive planning and close monitoring of progress.
- Ensured quality control for all aspects of the project, reducing defects and rework.
- Coordinated cross-functional teams, fostering collaboration to achieve project goals.
- Determined and scheduled priorities as required to progress engineering work.
- Developed detailed project plans to ensure timely completion and deliverables were met.
- Improved communication among stakeholders through regular updates and meetings.
- Negotiated contracts with suppliers to secure favorable terms and save costs.
- Evaluated change order requests in response to out-of-scope work activities.
- Identified risks and implemented mitigation strategies, minimizing potential issues during the project lifecycle.
- Reviewed contractor proposals to determine favorable partnerships for on-time and under-budget project completion.
- Recommended improvements for design, construction means and materials based on field or changing conditions.
- Optimized resource allocation by thorough planning and analysis, maximizing project profitability.
- Led cross-functional teams to streamline project delivery processes, significantly enhancing efficiency and team collaboration.
- Managed budgets effectively for multiple projects, ensuring financial targets were met.
- Cultivated strong relationships with clients, leading to repeat business and referrals.
- Established robust monitoring systems to track project progress, enabling timely interventions when necessary.
- Identified opportunities for process optimization, driving operational excellence across projects.
- Negotiated contracts with vendors to secure advantageous terms, contributing to cost savings.
- Facilitated training sessions for project team members, boosting their skills and performance.
ESTIMATOR AND SITE ENGINEER
PHILMETAL CORPORATION
QUEZON CITY
06.1998 - 09.2004
- Mentored junior estimators in company processes and best practices, increasing the team''s overall effectiveness.
- Reviewed completed projects'' actual costs compared against estimates as part of a continuous improvement process, refining future estimates based on lessons learned.
- Used specialized software to create estimates quickly and accurately and make estimates easily understandable and shareable.
- Analyzed designs and performed accurate cost analysis.
- Streamlined estimation process for faster turnaround times with the implementation of new software tools.
- Established a reputation for delivering reliable and accurate estimates, resulting in increased client trust and repeat business opportunities.
- Gathered cost and material data for accurate and up-to-date information on material and labor costs.
- Reviewed project plans and specifications to understand project requirements and accurately estimate cost and resources needed.
- Analyzed subcontractor bids for completeness and accuracy, ensuring alignment with project requirements and budgets.
- Presented comprehensive bid proposals to clients, showcasing a clear understanding of their requirements and expectations.
- Increased project accuracy by diligently reviewing specifications, drawings, and other documentation.
- Identified areas of risk during preconstruction phase, recommending appropriate mitigation strategies to prevent costly delays or changes later on in projects.
- Analyzed and calculated field measurements, survey plans, and plot plans to create proposals and process work orders.
Education
Bachelor of Science - Engineering
CIVIL ENGINEER
San Fernando, Pampanga, Philippines 04.2001 -
Skills
Marketing analytics
Brand building
Client acquisition
Campaign management
Data analytics
Mobile marketing
Event planning
Project management
Customer segmentation
Influencer marketing
Public relations
Integrated campaign development
Sales promotions
Marketing plans
Digital marketing
Sales strategies
Marketing plan development
Presentations
Strategic thinker
Prospect targeting
Quantitative and qualitative market research
Strong time management
Budget oversight
Positioning
Product forecasts
Accomplishments
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 100 staff members.
- Resolved product issue through consumer testing.
- Achieved idea through effectively helping with solution.
Certification
CM - Certified Manager Certification
Timeline
MARKETING OFFICER
LAP GLOBAL CORPORATION
09.2024 - Current
CEO
ROCA ROCK CORPORATION
01.2023 - Current
GENERAL MANAGER
DJRB CONSTRUCTION SERVICES
03.2020 - Current
General Manager
JEM CROWN DESIGN AND BUILD
11.2018 - 11.2023
PROPERTY MANAGER
P & EL REALTY CORPORATION (Lhuillier Group of Company )
02.2014 - 07.2017
Construction Engineer
PACIFIC BUIDER CORPORATION
04.2012 - 08.2014
PROJECT ENGINEER
JRPF CONSTRUCTION AND TRADING
10.2004 - 01.2011
Bachelor of Science - Engineering
CIVIL ENGINEER
04.2001 -
ESTIMATOR AND SITE ENGINEER
PHILMETAL CORPORATION
06.1998 - 09.2004
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