ELY CHRISTOPHER NERA

Strategy & Campaign / Program Development

• Review and analyze all relevant information within the assigned territories through data analysis, competitive reviews, fieldwork, and insights to identify challenges and opportunities. Develop short- and long-term strategic action plans for JTI brands to drive business growth.

• Initiate and secure project approvals (OPB) and manage all operational requirements to activate planned campaigns/programs. This includes coordination with M&S stakeholders, third-party agencies, GIP, suppliers, and overseeing TME encoding, testing, and production.

• Ensure campaign clarity among front-line staff (TSR/TER).

Leading Implementation

• Develop campaign/program mechanics, spiels, and briefing materials for field sales to ensure proper execution across targeted trade partners and outlets, consistent with program objectives, timelines, allocations, and company protocols.

• Oversee the deployment and implementation of brand-led and field marketing-led activities in the assigned territories. This includes consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling, and consumer brand activations.

• Manage and deliver a full-year calendar of consumer acquisition campaigns/programs in the assigned territories.

• Drive performance management, investment optimization, and program resource planning and deployment.

Program Evaluation

• Conduct regular surveys to ensure compliance with campaign/program standards and intended trade impact, addressing any challenges promptly.

• Review performance against objectives, including volume, store participation, implementation guidelines, competitive response, ease of implementation, and effective campaign spend. Oversee, monitor, and measure execution success, and conduct post-evaluations.

Territory Leadership

• Support brand and field marketing on new product launches by building robust bottom-up launch campaigns, ensuring pipeline volumes and distribution, and driving merchandising requirements and pricing compliance.

• Develop consumer campaigns to drive new opportunities, enabling brand range selling in pre-identified territories/barangays.

• Provide cross-functional support to develop efficient routes to consumers, enhancing campaign impact and brand reach.

• Maintain the territory toolkit.

Resource Management

• Manage the assigned field marketing budget, ensuring optimal deployment of program tools and materials.

• Establish strict management, control, and compliance for program enablers, including:

• Territories FM budget

• Free goods requirement and allocation

• Merchandising materials (POSM) with the right quantity requirements

• Premium items with optimal cost and right quantity requirements

• Physical counting of free goods/premiums/POSM in depots and vehicles

• Ensures growth of infant formula business in the given area through effective communication of the features and benefits of Nestle Nutrition product range through detailing, scientific lectures and product presentations
• Seeks and builds strategic relations with key contacts, supports staff and local government units
• Creates, develops and implements area development plans
• Assesses the total area potential (current and future)
• Works within the scope of Milk Code
• Conducts regular meetings with Distributors to ensure product availability, visibility and accessibility.

• Assesses clients needs and presents suitable promoted products
• Liaises with and persuades targeted doctors to prescribe our products utilizing effective selling skills and performing cost-benefit analysis
• Provides product information and delivers product samples
• Attends sales meetings, conference calls, training sessions and symposium circuits
• Works with sales team to develop strategies and implement brand strategies to ensure a consistent marketing message
• Monitors and analyzes data and market conditions to identify competitive advantage.

• Supervises and coaches sales staff to achieve desired sales quota
• Creates and implements sales promotion initiatives
• Monitors inventory and quality control
• Manages cash and till transactions
• Ensures updated and correct in-store visual merchandising
• Manages customer complaints and recovery.

• Sells and provides excellent service to the customers
• Transacts customer purchases and ensures accuracy
• Receives and pulls out merchandise
• Manages customer complaints and recovery.

• Supervises employees in different shifts
• Monitors inventory and quality control, and ensures regulatory compliance
• Manages cash and POS transactions of cashiers
• Manages customer complaints and recovery.