ELSIE M. ARGUELLES
Manila City
Summary
A proactive sales and channel management professional with more than two decades of extensive experience in driving revenue, enabling channel partners, and managing direct end-user engagements across diverse markets. Demonstrated capability in developing high-impact sales programs, elevating partner competency through structured product and workflow training, and supporting complex customer requirements through technical sales support and application development. Recognized for strengthening channel ecosystems, accelerating product adoption, and building long-term customer relationships.
Overview
33
33
years of professional experience
Work History
Channel Manager
Epson Philippines Corporation
09.2017 - Current
- Responsible in identifying, developing and supporting relationships with named Channel Partners, monitoring results, increasing ales and maximizing revenues. Acts as liaison between distributors, managed Channel Partners and Regional Officers. Makes regular visit to Channel Partners to develop positive working relationship and to educate partners about product portfolio and complimentary services offered and provide current information about new products and enhancements, address partners related issues, sales conflicts and pricing issues in a timely manner. Works closely with the Product Management group to continually refine and improve market position.
- Commercial and Industrial Printers
Channel Account Executive
Wordtext Systems, Inc. (WSI Distribution Company)
09.2016 - 09.2017
- Responsible for existing account management and client’s communications and conflict resolution. Discovering client’s business needs and proposing appropriate solutions. Track and coordinate all activities occurring for each account. Preparing regular client reports and attending client meetings. Developing plans to target new customers. Retaining existing customers. Maintain excellent client relationships and continually build opportunity pipeline. Achieving monthly target. Responsible for the preparation of Sales order, documentations and ensure that products handled are being delivered on time and ensuring that payment/collection are well-monitored.
- Microsoft On Premise Licenses
Marketing Executive – Export Division Middle East Accounts
Betis Crafts, Inc.
12.2015 - 08.2016
- Responsible for sales and marketing for Middle East accounts, managing customer relationships and coordinating with internal teams, suppliers, and partners. Oversee production and distribution of marketing materials, work with designers and printers, organize photo shoots, and maintain customer databases. Plan and participate in events such as conferences, seminars, and exhibitions.
Store Manager
TaoDharma Corporation - Allphones
05.2014 - 06.2015
- Responsible for overall store operations and delivery of superior customer experience. Lead sales of wireless products and services, ensuring customers are matched with the appropriate devices and plans. Maintain strong product knowledge, uphold a clean and professional environment, and drive team development through coaching and performance management. Oversee stock levels and make key inventory decisions. Handle staffing activities, including recruitment, appraisals, and training. Monitor sales floor activity, resolve operational issues, and stay updated on market trends and competitive movements. Consistently achieve monthly revenue, profit, and sales targets.
General Manager
Starboard Manpower Services, Inc.
11.2013 - 05.2014
- Responsible for overall company operations, including managing department heads and staff, assigning duties, and reviewing financial and performance data to assess productivity and identify areas for improvement. Establish and implement departmental policies, goals, objectives, and procedures.
Senior Channel Manager
Globe Telecom, Inc.
09.2000 - 11.2013
- Employ, train and manage 3rd party individual sales agents. Recruit and manage 3rd party corporate resellers. Management of Globe retail stores to convert walk in inquiries to actual sales. Plot and execute programs for the 3 channels to increase sales and profitability. Monitor and evaluate sales and operations reports from the 3 different channels (Direct Agents, Corporate Resellers and Retail Stores). Prepares weekly and monthly business performance report for review of senior management.
Partner’s Secretary – Business Process Risk Consulting Group
SGV & Co. / Arthur Andersen
09.1999 - 09.2000
- Accounting and Auditing Firm
Market Research Officer – Operations Group
Norkis Group of Companies (Yamaha Motorcycles)
11.1996 - 12.1998
Executive Secretary to the COO/VP for Operations
Norkis Group of Companies (Yamaha Motorcycles)
02.1996 - 11.1996
Medical Representative
Zuellig Pharmaceutical Corp. (Roche and Syntex)
04.1995 - 09.1995
Branch Development Officer
Norkis Group of Companies (Exclusive Distributor of Yamaha Motorcycles)
02.1994 - 03.1995
Accounts Information Management Specialist
Pocketbell Philippines
02.1993 - 02.1994
Education
MBA - undergraduate
Jose Rizal University
Mandaluyong City, Philippines01.1998
Bachelor of Science in Business Administration - Major in Marketing
National College of Business and Arts
Manila, Philippines01.1992
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Sacred Heart College
Catbalogan, Samar01.1988
Skills
- Advanced Channel Partner Management
- Strategic Direct End-User Engagement
- Product, Workflow, and Application Training
- Pre-Sales Advisory
- Demonstrations, Sample Output & Solution Development
- Customer Requirement Mapping & Workflow Design
- Troubleshooting, Logical Diagnostics & Issue Resolution
- Competitive Market & Channel Intelligence Reporting
- Customer Experience Management
Timeline
Channel Manager
Epson Philippines Corporation
09.2017 - Current
Channel Account Executive
Wordtext Systems, Inc. (WSI Distribution Company)
09.2016 - 09.2017
Marketing Executive – Export Division Middle East Accounts
Betis Crafts, Inc.
12.2015 - 08.2016
Store Manager
TaoDharma Corporation - Allphones
05.2014 - 06.2015
General Manager
Starboard Manpower Services, Inc.
11.2013 - 05.2014
Senior Channel Manager
Globe Telecom, Inc.
09.2000 - 11.2013
Partner’s Secretary – Business Process Risk Consulting Group
SGV & Co. / Arthur Andersen
09.1999 - 09.2000
Market Research Officer – Operations Group
Norkis Group of Companies (Yamaha Motorcycles)
11.1996 - 12.1998
Executive Secretary to the COO/VP for Operations
Norkis Group of Companies (Yamaha Motorcycles)
02.1996 - 11.1996
Medical Representative
Zuellig Pharmaceutical Corp. (Roche and Syntex)
04.1995 - 09.1995
Branch Development Officer
Norkis Group of Companies (Exclusive Distributor of Yamaha Motorcycles)
02.1994 - 03.1995
Accounts Information Management Specialist
Pocketbell Philippines
02.1993 - 02.1994
Bachelor of Science in Business Administration - Major in Marketing
National College of Business and Arts
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Sacred Heart College
MBA - undergraduate
Jose Rizal University