Elmer Kristian Dela Cruz
Angeles City
Summary
Experienced PPC Manager with over 7 years in Amazon advertising, specializing in campaign management, performance optimization, and account audits. Adept at using advanced analytics tools to refine bidding strategies and drive growth across global marketplaces. Strong leadership experience managing teams and client communications to ensure success.
Overview
8
8
years of professional experience
Work History
Amazon Advertising Team Lead
Margad Consulting
07.2024 - 12.2024
- Led a team of Amazon PPC specialists, providing strategic guidance and coaching to improve client account performance.
- Collaborated cross-functionally with creative, listing, and pricing teams to address non-PPC tasks, including listing optimization, image/video creation, and promotional strategies.
- Managed Amazon PPC campaigns across multiple accounts, optimizing ad spend to achieve performance targets such as ACOS and ROAS.
- Monitored key advertising metrics and created comprehensive performance reports to present during weekly client calls, addressing campaign progress, strategies, and concerns.
- Provided hands-on mentorship to team members in advanced PPC techniques, including keyword research, bid optimization, and competitor analysis.
Advertising Manager
Avenue7Media
11.2023 - 07.2024
- Led a team of three Advertising Specialists, overseeing the PPC management of at least 15 client accounts.
- Conducted monthly client calls to discuss account performance, strategic insights, and optimization opportunities.
- Developed customized advertising strategies tailored to each client’s goals and budget, focusing on scalable growth and profitability.
- Provided coaching and mentorship to team members, ensuring consistent application of best practices in campaign management.
- Streamlined reporting processes, ensuring clients received clear and actionable insights into their campaign performance.
Advertising Specialist
Avenue7Media
07.2023 - 11.2023
- Managed PPC campaigns across various Amazon accounts, focusing on bid optimization, keyword research, and performance monitoring to achieve client KPIs.
- Conducted in-depth competitor analysis to identify growth opportunities and optimize campaign strategies.
- Collaborated with the listing optimization team to ensure ad campaigns aligned with product content and branding strategies.
- Monitored campaign performance metrics, provided weekly updates to account managers, and implemented necessary adjustments to improve ROAS and ACOS.
Amazon PPC Manager
Nomadz LLC
09.2022 - 01.2023
- Managed Amazon PPC campaigns across Sponsored Products, Brands, and Display, focusing on bid optimization, keyword targeting, and performance tracking.
- Conducted account audits and competitor analysis to identify growth opportunities and improve campaign strategies.
- Analyzed campaign performance using Scale Insights and Seller Central, making data-driven adjustments to bids, budgets, and targeting.
- Implemented negative targeting strategies to reduce wasted ad spend and improve ROAS.
- Prepared weekly performance reports with actionable insights for account managers.
Amazon PPC Manager
Jungle Hustle
01.2017 - 09.2021
- Managed Amazon PPC campaigns, including ad group setup, keyword research, bid optimization, and budget management to meet client KPIs.
- Conducted account audits and historical data analysis for new clients, identifying growth opportunities and creating detailed audit reports.
- Performed competitor and keyword research using tools like Helium10, MerchantWords, and PPC Scope to optimize targeting strategies.
- Analyzed ongoing campaign performance to make data-driven adjustments to bids, keywords, and budgets, ensuring profitability and ROAS goals.
- Reviewed search term reports to implement negative keyword strategies, reducing wasted spend.
- Created and delivered weekly performance reports to clients with actionable insights.
- Led a team of PPC virtual assistants, managing task assignments, conducting meetings, and ensuring alignment on project goals.
- Handled HR tasks, including posting job listings, conducting initial applicant reviews, and onboarding new team members.
- Developed Excel automation tools using macros and VBA to streamline PPC tasks.
- Set up ManyChat chatbots and Facebook ads to support clients’ “Search, Find, Buy” promotions.
Education
Bachelor of Science - Electrical Engineering
Bataan Peninsula State University
Balanga City, Bataan04-2011
Skills
- PPC Tools (Helium10, Scale Insights, PPC Ninja, Pacvue, IntentWise)
- Team Management Tools (ClickUp, Monday, Teamwork, Basecamp, Trello, Slack)
- Team Leadership & Client Relationship Management
- Excel & Google Sheet Proficiency (formulas, pivot table, etc)
- Walmart Advertising
- Wayfair Advertising
Timeline
Amazon Advertising Team Lead
Margad Consulting
07.2024 - 12.2024
Advertising Manager
Avenue7Media
11.2023 - 07.2024
Advertising Specialist
Avenue7Media
07.2023 - 11.2023
Amazon PPC Manager
Nomadz LLC
09.2022 - 01.2023
Amazon PPC Manager
Jungle Hustle
01.2017 - 09.2021
Bachelor of Science - Electrical Engineering
Bataan Peninsula State University
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