Summary
Overview
Work History
Education
Skills
Timeline
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Elizabeth Aguilar

Manila, Metro Manila,00

Summary

Senior executive with proven track record in driving growth and operational excellence. Adept at strategic planning, project management, and leveraging data to inform decisions. Strong focus on fostering team collaboration and adapting to changing business needs. Highly skilled in leadership, communication, and delivering impactful results.

Overview

35
35
years of professional experience

Work History

Regional Sales Sr. Director, APAC

Aviat Networks
01.2022 - Current
  • Main lead for Aviat business in India starting with the Bharti Airtel E-band RFP breakthrough win in October 2022 amounting to USD15M and subsequent contract for C-band for USD23M in 2023. Both contracts involved supply and services in Bharti Airtel’s eight (8) states (circles) out of a total of eighteen (18).
  • Primarily responsible for market and expansion strategy in pursuing business with other telcos namely, Reliance Jio, BSNL, and Vodafone Idea, as well as rebuilding business with the Indian Army.
  • Established Aviat's organizational structure in India to align with the needs of customers in India North (Bharti Airtel, BSNL) and India South (Reliance Jio, Vodafone Idea). This involved recruiting and training personnel in accordance with the Aviat business model.
  • Also responsible for the Philippine market and managing the Philippine team in maintaining and growing business.
  • Began as a telemarketer in 2022, received a promotion to Business Development Manager in April 2022, and was further elevated to Regional Sales Director in May 2023.

Sales Consultant

Ranplan Wireless
01.2020 - 12.2021
  • Promoted Ranplan products to customers in the telco industry.
  • Developed and implemented strategy to breakthrough into the market and take share from IBWave, a solid incumbent.
  • Conducted comprehensive product demonstrations for clients, resulting in increased understanding of features and benefits.
  • Managed company accreditation and registration with various telcos to ensure procurement guideline compliance.


Business Consultant

C3C Corporation
01.2020 - 01.2021

Provide advise and guidance to the CEO to streamline business to include:

  • Developing organization structure
  • Led restructuring of organization internal processes, resulting in improved performance.
  • Strategizing on how to diversify for business sustainability
  • Initiate business development activities
  • Analyzed financial data to identify cost-saving opportunities and opportunities for growth

Managing Partner

RDEA Business Management Consulting Services
11.2011 - 10.2019
  • Managed business operations to ensure that we are meeting revenue targets and customer expectations.
  • Wrote business proposals and developed price points for company services.
  • Negotiated high-value contracts with clients, securing profitable partnerships for the company.
  • Spearheaded and managed key projects to include building project teams and negotiating deliverables with customers.
  • Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.

Sales Consultant

Infovista
04.2018 - 05.2019

Handled all Infovista business in the country to include:

  • promoting and handling queries on various products and services to various customers both telcos and systems integrators
  • arranging for technical discussions and presentations
  • representing the company in customer meetings
  • managed payment and collection process.
  • followed up with existing customers to provide additional support and address concerns.

Sales Director

AHD Advance Communications Systems
01.2016 - 01.2018
  • Achieved annual company revenue objectives of USD8M and managing sales team of ten staff.
  • Developed relationships with Senior level management of APAC telco companies/customers.
  • Aligned commission structure with sales targets.
  • Introduced standard work for sales processes and procedures to scale the organization.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Spearheaded critical and major projects to meet customer expectations.


Country Sales Support Manager

Broadcast Electronics
09.2011 - 05.2016
  • Handles all company operations in the country with a focus on annual sales target of USD500K and customer support.
  • Main contact person for customers for pre-sales and post sales. Activities included business development, order management, and billing and collection as well as arranging technical support from head office.
  • Successfully managed high-stress situations, such as major customer complaints, by coordinating resources and collaborating effectively with various teams to resolve issues promptly.

Executive Director

Teatro Filipino Integrated
01.2008 - 12.2013
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Developed the product portfolio for the company and initiated marketing and selling strategies, including product pricing, market identification, and promotions.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.
  • Advocated for and implemented private sector processes to ensure sustainability and competitiveness in finding the right balance between artistic expression and business considerations.
  • Manage the day-to-day operations of the organization and supervise the implementation of key projects.

Consultant - Strategic Sales Management

Headhunter Manila
06.2011 - 06.2012
  • Strategic Sales Management Consultant for animal feeds company.
  • Provides formal training and coaching to the sales team resulting to 50% increase in productivity and sales revenue.
  • Implemented standard work around sales processes for direct and channel sales including prospecting, account management, and closing deals. Improved sales support system to monitor sales progress, delivery, and collection.
  • Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.

Director, Marketing and Business Development

G Star Venture and Development, Inc.
02.2009 - 05.2011
  • Develop and execute the concept for the 2.5-hectare facility comprising a Retail Complex, gasoline service station, and a mini-conference center.
  • Position the site as a key destination within the NLEx, differentiating it from other service stations.
  • Oversee the day-to-day operations of the entire facility to include billing/collection of tenants and inventory supply management.
  • Identify and solicit potential partners and stakeholders for the Wetlands interpretive center.
  • Establish and maintain relationships with these partners.
  • Drive the timely implementation of the project by coordinating with various stakeholders.

Senior Manager - ICT

Development Finance International
07.2005 - 04.2007
  • Assists companies in securing procurement contracts with multinational development banks, primarily the World Bank and the Asian Development Bank.
  • Builds and manages the ICT sector work for DFI's Regional Office in Manila.
  • Bridges the gap between the development and corporate worlds by translating the language of each sector for effective communication and collaboration.
  • Lead efforts in collaborating with clients (Oracle, HP, Autodesk) to develop and implement regional emerging market programs using DFI's methodologies and business model.
  • Wrote manual on ADB procurement practice for Korean Trade Office.
  • Contributes significantly to clients' regional sales plans by identifying and analyzing potential opportunities.
  • Provides comprehensive support throughout the bidding/tender process, from early intelligence gathering to contract award.
  • Assists in writing official protests and facilitating client payments.
  • Monitors procurement harmonization efforts between the World Bank and the Asian Development Bank, identifying potential impacts on the business community.

Head, Sales and Marketing

AZ Communications Network, Inc,
05.2003 - 06.2005
  • Appointed to head the sales and marketing group at AZ Communications Network, Inc. following a major management overhaul.
  • Conducted a comprehensive review and revision of the company's sales policies and processes.
  • Implemented performance monitoring systems and upgraded the sales team's capabilities through training and development programs.
  • Increased sales revenue by 250% within 24 months (January 2005) from being a business unit subsidized by the Board to being self-sustaining entity.
  • Significant improvement in employee productivity ratio, collection efficiency of 100%, and account handling.
  • Developed annual sales strategies aligned with company revenue targets.
  • Defined pricing strategies for key accounts and projects in both the government and private sectors.
  • Developed and executed comprehensive marketing plans to promote key products effectively to the target market.
  • Built strong relationships and developed collaborative projects with NGOs and LGUs.

Head, Alliance Sales

AZ COMMUNICATIONS NETWORK, INC.
10.2001 - 05.2003
  • Pursued business opportunities aligned with the company's product offerings within the government, telecom, and multilateral agency sectors.
  • Identified and evaluated potential solutions and connectivity options to effectively address customer needs.
  • Participated in the development of pricing strategies and product identification to establish the company as an industry leader in satellite internet.
  • Built and maintained strong business relationships within the telecom industry to enhance the company's market image and presence.
  • Developed and managed key accounts within the organization, with a particular focus on those requiring high levels of customer care.

Independent Consultant

COMNET MANAGEMENT CORPORATION
10.2001 - 05.2003
  • Significantly contributed to the conceptualization and creation of the Indigo product, encompassing branding, pricing, marketing, and sales efforts. Indigo has become a successful consumer satellite product sold through COMNET affiliates, including AZCOM.
  • Played a key role in the development and successful launch of the company's consumer satellite Internet service, branded as Indigo.


Country Manager - Philippines

Wireless, Inc.
10.1999 - 10.2001
  • Introduced first IP radio in the market.
  • Developed strategies to breakdown sales barriers to new technology.
  • Established and managed country representative office.
  • Recruited, trained, and coached 10-member team to support company growth.

Independent Consultant

National Grid, Plc.
05.1999 - 09.1999
  • Served as the primary advisor on the Philippine telecom market for National Grid (U.K.).
  • Provided expert guidance to National Grid's investment team on their plans to enter the local market by bidding for National Power Corporation's transmission facilities.
  • Advised on the workings of relevant Philippine government agencies, including both legislative and executive branches, involved in the tender/privatization process.
  • Provided insights into the current state of the Philippine telecom industry.

Manager, Business Development & Corporate Affairs

Nortel Networks
02.1997 - 04.1999

Responsibilities as Manager for Business Development:

  • Developed new business opportunities across four key lines of business: Public Carrier Networks, Broadband, Wireless, and CPE.
  • Monitored the evolution of the Philippine telecom industry from POTS to advanced services.
  • Gained in-depth knowledge of key players within the telecom operator landscape.
  • Stayed abreast of government policies impacting the industry.
  • Identified and explored appropriate market channels to penetrate specific target markets.
  • Provided strategic advice to the management team on key industry issues and their potential impact on product lines and customer businesses.
  • Offered guidance on the intricacies of the Philippine marketplace, including its unique characteristics and peculiarities.

Responsibilities as Manager for Corporate Affairs:

  • Developed and implemented effective communications programs for the Corporation.
  • Served as the primary liaison with government agencies, embassies, and media outlets.
  • Developed public relations programs to position the Corporation not just as an equipment provider, but as a solutions provider.
  • Coordinated with regional offices to ensure alignment with global regulations and maintain a consistent corporate image.

Independent Consultant

Department of Foreign Affairs and International Trade
10.1996 - 02.1997
  • Developed and conducted seminars on "Doing Business with Multilateral Financing Institutions" (World Bank & Asian Development Bank).
  • Target Audience: Government officials from: Department of Foreign Affairs, Industry Canada,
    Export Development Corporation,
    Provincial Governments of Quebec, Ontario, and Alberta
  • Seminar Focus: Three key marketplaces: China, Indonesia, and the Philippines.
  • Seminar Objectives: Provide government officials with a thorough understanding of the project development cycles of the World Bank and Asian Development Bank.
  • Facilitate coordination between government officials and relevant agencies in the target countries.
  • Shift the focus of Canadian companies from consulting services to procurement opportunities within these institutions.
  • Analyze the needs, strengths, and weaknesses of Canadian corporations to effectively leverage their capabilities in the development marketplace.

Consultant, Corporate Finance

Hill and Knowlton Canada
11.1992 - 02.1995

Specialization: Business development opportunities in the Asia/Pacific region, with a primary focus on the telecommunications sector.


Key Responsibilities:

  • Provided strategic advice and market analysis on Asian markets.
    Advised clients on export financing opportunities from CIDA, EDC, ADB, and other multilateral/bilateral sources.
  • Developed and assessed a range of supporting tools and financing options, proposing alternative arrangements as needed.
  • Facilitated successful client outcomes through effective liaison among various stakeholders.

Cross-Cultural Expertise: Advised clients on cultural sensitivities within the Asian business context.
Provided guidelines on effective business conduct within Asian workplaces.

Commercial Officer

Canadian Embassy, Manila, Philippines
08.1989 - 02.1992

Responsibilities as Commercial Officer:

  • Developed and implemented marketing and promotional strategies to showcase Canadian capabilities and business interests in advanced technologies (telecommunications, broadcast, computing).
  • Identified and pursued specific market opportunities for Canadian companies within the target sectors.
  • Organized trade missions and facilitated Canadian participation in trade shows and conferences.

Market Development & Relationship Building:

  • Built and maintained a network of contacts within the target sectors to identify and capitalize on market potential for Canadian companies.
  • Provided Canadian companies with valuable market information, including recommendations on potential buyers and assistance in securing agency representation.

Industry and Mission Advisory Roles:

  • Served as the industry advisor on the Telecom Coordinating Committee, ensuring members were informed about Canada's activities and interests within the local telecom industry.
  • Advised the Mission Information Committee (MIC) on effective utilization of broadcast and print media to promote Embassy programs.

Education

Bachelor of Science - Marketing

St. Scholastica's College
Metro Manila, Philippines
10-1981

No Degree - International Trade

Forum For International Trade Training
Ottawa, Ontario
10-1994

Skills

  • Team management
  • Organizational development
  • Strategic planning
  • Business development
  • Sales management
  • Analytical thinking
  • International business

Timeline

Regional Sales Sr. Director, APAC

Aviat Networks
01.2022 - Current

Sales Consultant

Ranplan Wireless
01.2020 - 12.2021

Business Consultant

C3C Corporation
01.2020 - 01.2021

Sales Consultant

Infovista
04.2018 - 05.2019

Sales Director

AHD Advance Communications Systems
01.2016 - 01.2018

Managing Partner

RDEA Business Management Consulting Services
11.2011 - 10.2019

Country Sales Support Manager

Broadcast Electronics
09.2011 - 05.2016

Consultant - Strategic Sales Management

Headhunter Manila
06.2011 - 06.2012

Director, Marketing and Business Development

G Star Venture and Development, Inc.
02.2009 - 05.2011

Executive Director

Teatro Filipino Integrated
01.2008 - 12.2013

Senior Manager - ICT

Development Finance International
07.2005 - 04.2007

Head, Sales and Marketing

AZ Communications Network, Inc,
05.2003 - 06.2005

Head, Alliance Sales

AZ COMMUNICATIONS NETWORK, INC.
10.2001 - 05.2003

Independent Consultant

COMNET MANAGEMENT CORPORATION
10.2001 - 05.2003

Country Manager - Philippines

Wireless, Inc.
10.1999 - 10.2001

Independent Consultant

National Grid, Plc.
05.1999 - 09.1999

Manager, Business Development & Corporate Affairs

Nortel Networks
02.1997 - 04.1999

Independent Consultant

Department of Foreign Affairs and International Trade
10.1996 - 02.1997

Consultant, Corporate Finance

Hill and Knowlton Canada
11.1992 - 02.1995

Commercial Officer

Canadian Embassy, Manila, Philippines
08.1989 - 02.1992

Bachelor of Science - Marketing

St. Scholastica's College

No Degree - International Trade

Forum For International Trade Training
Elizabeth Aguilar