Elenita A. Canoy
Taguig City
Summary
Dynamic, results-oriented professional with a proven track record in project management, delivering quality outcomes through effective leadership and team motivation. Expertise in collaborating with clients to identify needs and ensure exceptional service delivery. Committed to fostering a productive work environment that drives success and enhances team performance. Adept at navigating challenges and implementing strategic solutions to achieve project goals efficiently.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Process lead Customer Engagement Center (Customer Care)
Capgemini
06.2023 - 12.2025
- Led customer care operations across voice, email, and chat channels using Sprinkler and Sales force to manage interactions and track performance.
- Managed team productivity, resolved escalations, and drove SLA and CSAT improvements through process optimization.
- Collaborated with Unilever stakeholders on service delivery, reporting, and compliance.
- Supported CRM enhancements and automation to streamline work-flows and reduce handling time.
Retention Manager
Tech Swift
01.2025 - 04.2025
- Developed and executed investor retention strategies, resulting in a sustained client retention rate of over 90%.
- Managed a portfolio of high-value investors, ensuring alignment with investment objectives and proactively addressing concerns.
- Analyzed client behavior and portfolio performance to identify churn risks and implement preventative measures.
- Delivered detailed investment performance reports and market insights to clients, enhancing transparency and trust.
Owner & Chief Executive Officer (CEO)
Attech It Services
06.2022 - 11.2024
- Cultivated successful business culture centered on performance optimisation and goal attainment.
- Spearheaded mufti-channel lead generation strategies tailored for high-conversion verticals such as forex trading, online investments, and financial education platforms.
- Delivered consistent improvements in traffic quality, lead volume, and conversion rates—achieving up to a 200% increase in qualified leads for forex and finance clients through Google Ads and targeted content campaigns.
- Oversaw SEO strategies that ranked client sites on page 1 of Google SERPs for high-intent keywords like “best forex broker” and “regulated forex trading platform.”
Business Development Executive
Ventezo Limited
05.2022 - 11.2024
- Formulated and implemented business strategies to drive revenue and market share expansion in forex industry.
- Directed daily operations, facilitating seamless coordination across departments and alignment with organizational objectives.
- Built and managed partnerships with Introducing Brokers (IBs), affiliates, and financial institutions to expand market reach.
- Led sales teams to achieve and exceed monthly, quarterly, and annual sales, and revenue targets.
Personal financial analyst
Ultima Markets
10.2023 - 02.2024
- Conducted in-depth financial analyses to develop customized financial plans and investment strategies for clients.
- Assessed individual client needs through detailed consultations to provide tailored financial solutions.
- Advised clients on investment opportunities, risk management, retirement planning, and wealth preservation strategies.
- Utilized financial modeling tools to forecast investment performance and optimize portfolio allocations.
Country manager
Geratsu LLC
06.2022 - 12.2022
- Establishing and carrying out organizational or departmental procedures, goals, and policies.
- Directing and overseeing an organization's budgetary and financial activities.
- Managing general activities associated with providing services and making products.
- Consulting with other board members, executives, and staff about general operations.
Country manager & COACH(TRAINOR)
Tifia Philippine INC
03.2020 - 05.2022
- Directed country operations, aligning strategies with organizational goals and market-specific insights.
- Managed and expanded networks of Introducing Brokers (IBs) and affiliates to drive revenue and client acquisition.
- Designed and executed business plans to achieve sales, market share, and profitability targets.
- Delivered training programs and workshops on forex trading, risk management, and market analysis for clients and teams.
- ROCKWELL CENTER
Owner
INFINITY OPTIONS FOOD AND REFRESHMENT HUB
01.2022
- Create a business plan and strategy for operations.
- Strategize sales initiatives for high-performance.
- TAGUIG CITY
COACH(TRAINOR)
EMETA5
09.2019 - 03.2020
- Designed and delivered training programs and materials for clients and internal teams, ensuring proficiency in forex trading platforms and strategies.
- Educated clients and teams on market trends, technical analysis, and trading strategies for improved performance.
- Provided one-on-one coaching to clients on forex trading principles, risk management, and market behavior.
- Conducted workshops and seminars on forex market fundamentals, financial instruments, and advanced trading techniques.
- KUALA LUMPUR MALAYSIA
BUSINESS DEVELOPMENT MANAGER
NFX CAPITAL VU INC.NORDFX
09.2019 - 03.2020
- Identified and developed new business opportunities to expand the client base and increase revenue.
- Built and managed a network of Introducing Brokers (IBs), affiliates, and partnerships to drive market growth.
- Conducted market research to identify trends, competitor activities, and potential opportunities in the forex industry.
- Developed and executed sales strategies to meet and exceed revenue and client acquisition targets.
- MANILA PH
MODERATION ANALYST
OPEN ACCESS BPO
08.2019
- Monitored and reviewed user-generated content across platforms to ensure compliance with community guidelines and company policies.
- Assessed and flagged inappropriate, harmful, or non-compliant content, maintaining platform integrity and user safety.
- Provided bilingual moderation services, ensuring accurate interpretation and analysis of content in multiple languages.
- Responded promptly to content-related issues, escalating complex cases to the appropriate teams.
- MAKATI CITY, PH
RETENTION MANAGER
COLEWELL MARKETING INC(Umarkets)
01.2016 - 05.2018
- Developed and implemented strategies to improve customer retention and reduce churn rates.
- Analyzed customer behavior and feedback to identify pain points and opportunities for engagement.
- Collaborated with marketing, sales, and customer support teams to create personalized retention campaigns and loyalty programs.
- Monitored key performance indicators (KPIs) such as retention rates, lifetime value, and customer satisfaction scores.
- MAKATI CITY
RETENTION MANAGER
Amikat(Iforex)
03.2015 - 11.2015
- Developed and implemented strategies to improve customer retention and reduce churn rates.
- Analyzed customer behavior and feedback to identify pain points and opportunities for engagement.
- Collaborated with marketing, sales, and customer support teams to create personalized retention campaigns and loyalty programs.
- Monitored key performance indicators (KPIs) such as retention rates, lifetime value, and customer satisfaction scores.
- GLOBAL CITY PH
Education
Secondary -
SMK SEGAMA
Malaysia11.2005
Bachelor of Science Business Administration - undefined
AMA UNIVERSITY( ACLC TACLOBAN)
01.2024
Secondary - undefined
SAN NICHOLAS
Cebu City, Philippines06.2016
Skills
- Communication
- Leadership
- Adaptability
- Problem-solving
- Interpersonal
- Time management
- Critical Thinking
- Attention to Detail
- Teamwork
- Conflict Resolution
- Creativity
- Self-motivation
- Integrity
- Business Development
- Sales and Marketing
- Customer Relationship Management
- Financial Analysis & Budgeting
- Negotiation
- Strategic Planning
- Multitasking & Organizational Skills
- Operations Management
- Compliance & Risk Management
- Team Development
- Communication & Presentation
- Communication skills
- Calm under pressure
- Team leadership and motivation
- Commitment to excellence
- Public speaking
- Analytical and critical thinking
- Strategic planning
- Task collaboration
- MS Office Suite
- Complaint handling and resolution
- Public Relations
- Deadline management
- Project planning and coordination
Certification
- Economic and Financial Learning Program (BSP)
- Regional Master Introducing Broker
- Regional Master Local Depositor
- Ships' Catering NC III (Ships' Cooks)
- Sponsorship Committee Member (UITM)
- Alternative Learning Center (ALS)
- Bookkeeping and UBS Accounting
- Certificate of Office Admin
- Highest Close Rate
Additional Information
Whatsapp number: +639064523859
Viber: +63906423859
LANGUAGES
English: B2 Upper Intermediate
Malay: C2 Proficient
Indonesian: C1 Advanced
PROJECTS
COVID Pandemic Relief, 2020-03-26 Personal Donations Typhoon Ulysses Relief, 2020-11-26, Ramadhan Outreach Programs, 2021-05-09, Samar Outreach Program, 2021-08-14, Typhoon Odette Relief, 2021-12-19
Timeline
Retention Manager
Tech Swift
01.2025 - 04.2025
Personal financial analyst
Ultima Markets
10.2023 - 02.2024
Process lead Customer Engagement Center (Customer Care)
Capgemini
06.2023 - 12.2025
Owner & Chief Executive Officer (CEO)
Attech It Services
06.2022 - 11.2024
Country manager
Geratsu LLC
06.2022 - 12.2022
Business Development Executive
Ventezo Limited
05.2022 - 11.2024
Owner
INFINITY OPTIONS FOOD AND REFRESHMENT HUB
01.2022
Country manager & COACH(TRAINOR)
Tifia Philippine INC
03.2020 - 05.2022
COACH(TRAINOR)
EMETA5
09.2019 - 03.2020
BUSINESS DEVELOPMENT MANAGER
NFX CAPITAL VU INC.NORDFX
09.2019 - 03.2020
MODERATION ANALYST
OPEN ACCESS BPO
08.2019
RETENTION MANAGER
COLEWELL MARKETING INC(Umarkets)
01.2016 - 05.2018
RETENTION MANAGER
Amikat(Iforex)
03.2015 - 11.2015
Bachelor of Science Business Administration - undefined
AMA UNIVERSITY( ACLC TACLOBAN)
Secondary - undefined
SAN NICHOLAS
Secondary -
SMK SEGAMA