Edwin S. Arevalo
Senior Business Manager
Tacloban City
Summary
On-The-Ground Manager,Farming, Processing, Sales, Marketing and Business Development Specialist. Poultry Technical Officer at Caboolture, Queensland, Australia, Poultry Business Management Practitioner. Business management professional and a crisis manager with focus on enhancing operational efficiency and customer satisfaction. Known for fostering collaborative team environment and achieving significant results through effective leadership. Adaptable and reliable, with expertise in strategic management and process improvement.
Overview
1
1
Language
38
38
years of professional experience
Work History
Industry Consultant
Freelance
07.2024 - Current
- Provide professional online consultancy services on poultry business topics to clients by the different consulting groups. Topics discussed were as follows: poultry industry profile, poultry farming, processing, sales, distribution, warehousing, storage, business expansion and development, recruitment and profit and loss statement.
- Prepared and discussed feasibility studies with the business partners of the top poultry integrators in the Philippines. Assisted in the sale and management of their agricultural properties that need to be sold to potential clients.
- Collaborated with the solution providers of the Philippine government agencies in the implementation of livelihood and nutrition programs to marginalized Filipinos in selected areas. Outsourced and evaluated quality of processed chickens, rice, vegetables and other agricultural products intended for distribution to qualified recipients.
Business Center Manager for Eastern Visayas
Bounty Plus, Inc.
01.2013 - 01.2024
- Managed business processes and strategies of key accounts and other sales channels of poultry products in the region. Familiar with sales procedures on how to handle distributors and field personnel. Knows how to develop, coach, mentor and train sales team to achieve specific goals and business objectives.
- Officiated and directed the massive expansion of retail grilled chicken stores in Eastern Visayas region that strictly complied with Good Manufacturing Procedure (GMP) and Hazzard Analysis and Critical Control Points (HACCP). Directly responsible for the 25% growth of retail sales volume for three (3) consecutive years.
- Developed a training program for store crews at retail stores in aid of stock management, sales forecasting, monitoring, and compliance with food safety standards. Consistently passed Management Compliance Store Audit with score of 90% for five (5) consecutive years.
- Bolstered contract poultry farm capacity from 25,000 to 680,000 broilers and achieved excellent ratings of production parameters benchmarked with industry yardsticks. Initiated improvement in poultry farm facilities by upgrading traditional structures to a mechanized and automated poultry sheds. Actively involved in the recruitment of prospective contract growers to sustain poultry farm capacity in the region.
- Facilitated the creation of reseller units in the area that boosted sales of premium brands, value-added products and commodities. Built, trained, and motivated the sales team by successfully sustaining a culture of engagement based on company values.
- Upgraded quality control procedures at processing plants in compliance with regulatory standards for food safety. Strictly monitored the availability and movement of raw materials to support sales requirements. Improved compliance audit score of the processing plant from 45% to 92%.
- Poultry Integrator
Operations Manager
NCN Marketing
01.2011 - 01.2013
- In charged of market expansion for sales and marketing coverage. Directly supervised salesmen covering all market segments (wet markets, supermarkets, hotels and restaurants, meat shops, wholesalers, peddlers, and retailers). Outsourced other fast-moving products that supplemented existing brands and entrenched the company in a position of business strength.
- Strictly implemented a balanced cash-to-credit ratio in compliance with the account receivables protocol. Diligently measured sales team performance against established targets and standards. Streamlined operational workflows that enhanced efficiency and reduced back logs and profit leaks across multiple projects.
- Closely coordinated with the principal suppliers on business planning and forecasting. Furnished operational and business intelligence reports for competitive advantage.
- Exclusive Poultry Distributor of San Miguel PureFoods, Inc.
Area Sales Manager
Philchema Inc.
01.2010 - 01.2011
- Developed and executed sales strategies to enhance market penetration across SOCSARGEN (South Cotabato, Sarangani, General Santos City) region. Conducted field experiments on animal nutrition products on poultry, hogs and aqua farms. Gathered and analyzed data that substantiated product efficacy and business profitability. Initiated cooperative and farm meetings and consultations with farm owners and managers, where industry updates and breakthroughs were clearly explained and presented.
- Responsible for the sales and promotion of animal nutrition products, primarily for poultry, hogs, cattle, and aquaculture farms. Strictly monitored product shipments, deliveries and account receivables in compliance within the prescribed time frame.
- Facilitated continuous training of farm personnel on selected farms to support business operations and good will. Established strong relationships with clients, fostering loyalty and repeat business through exceptional service.
- Animal Nutrition Company
Technical Poultry Specialist
Amanika PTY Ltd
01.2008 - 01.2009
- Oversaw the weight management of 500,000 broilers reared at the poultry farm. Initiated farming techniques that led to the improvement of broilers’ parameter performance where harvest recovery (HR) and average live weight (ALW) posted 3% growth while feed conversion (FCR) had 7%.
- Collaborated with the technical representative (Inghams, AU) on the schedule of day-old chicks (DOC) placement on the farm. Prepared farm set up for brooding a week before DOC placement. Thoroughly cleaned and disinfected water lines to ensure clean drinking water would be available for the incoming birds.
- Directly managed farm waste disposal in accordance with local government directives. Regularly maintained farm cleanliness to get rid of pests, parasites, and other destructive small animals where rodents population density decreased by 30%.
- Operated skid steer loaders and other farm machinery in a day-to-day operation on top of farm tasks. Strictly complied with the scheduled preventive maintenance of all the facilities and machineries in the farm.
- Contract Grower of Inghams, Australia.
Distributor Sales Specialist
San Miguel Foods, Inc
01.2000 - 01.2008
- Supervised five (5) territorial distributors in the areas of Bicol, MIMAROPA region (Mindoro, Marinduque, Romblon and Palawan) and Laguna. Set sales targets and monitored sales volume and account receivables. Allocated different sales key units (SKUs) of poultry and meat brands to these distributors for distribution in their assigned sales territories.
- Developed and carried out sales plan based on the company’s specific objectives. Prepared sales budget and weekly sales activity reports.
- Directly involved in the recruitment and training of junior supervisors and newly hired sales personnel. Designed and implemented training programs that were applicable at distributors’ assigned areas.
- Conducted regular meetings and business reviews with the distributors. Discussed and resolved business issues affecting poultry distribution activities in all market segments.
- Directly supervised Monterey meat shops and Chicken Station outlets.
- Poultry Integrator of San Miguel Corporation
Poultry Technical Sales Manager
Manila Machinery & Supply Company
01.1994 - 01.1998
- Sold Bayle processing plants, PAL and Lubing automated feeding and drinking systems and Kasetphand Industries’ farm equipment in Visayas and Mindanao. Directly responsible for the account development of poultry and hog farms in Visayas and Mindanao. Closely coordinated with the top poultry integrators on farm expansion and facilities upgrading for better efficiency.
- Organized farm meetings and consultation on the designs and layout of poultry, hog farms, and processing plants. Provided technical details of business proposals in line with the specifics set by the integrators.
- Collaborated with the support group in the preparation of pro-forma invoices, outsourcing, shipments and deliveries of the products.
- Led the technical team in the installation of the systems and equipment at farm and plant sites. Facilitated transfer of technology and training of manpower that operated the installed systems.
- Adopted proactive and strategic measures on account receivables and succeeded in attaining a 30% improvement in collection efficiency.
- Distributor of Poultry and Hog Equipment.
Poultry Farm Supervisor
Sierra Monte Farms, Inc.
01.1988 - 01.1994
- Responsible for the overall supervision of the poultry breeder farm with strict emphasis on compliance with the integrator’s set of operational standards. Closely coordinated with the technical team on proper feeding, feeds allocation, medicine – vaccination administration and weight management of birds. Provided updated data to extension veterinarians as part of the flock status monitoring protocol.
- Maintained cleanliness of the farm in compliance with NMIS’s standards on Good Manufacturing Procedures (GMP) and Hazzard Analysis and Critical Control Points (HACCP). Properly disposed farm rejects and culls in an area designated by the local government unit (LGU). Conducted periodic treatment and application of rat baits and pesticides at safe levels to minimize rodents’ infestation and malaria infection.
- Strictly complied with Animal Welfare Act while growing birds and during harvest and transfer of birds to the processing plants. Prepared accurate inventory reports of harvested birds and other farm supplies. Submitted reports that harvested birds were of good quality and safe for processing and human consumption.
- Prepared operation reports with accuracy and integrity. Utilized statistical procedures such as Coefficient of Variation (CV) and other relevant data analysis tools in attaining excellent Harvest Recovery (HR), Feed Conversion Ratio (FCR) and Average Live Weight (ALW).
- Contract Poultry Breeder Farm – Swift Foods, Inc. RFM Group of Companies
Education
Masters in Business Administration - undefined
Ateneo Graduate School of Business
Quezon City, Philippines01.2023
Bachelor of Science - Agriculture
Central Luzon State University
Science City of Munoz, Nueva Ecija, Philippines01.1986
Skills
Effective communication
Marketing and sales expertise
Administrative functions
Leadership abilities
Business growth strategies
Financial assessment
Client relationship management
Collaborative teamwork
Negotiation skills
Timeline
Industry Consultant
Freelance
07.2024 - Current
Business Center Manager for Eastern Visayas
Bounty Plus, Inc.
01.2013 - 01.2024
Operations Manager
NCN Marketing
01.2011 - 01.2013
Area Sales Manager
Philchema Inc.
01.2010 - 01.2011
Technical Poultry Specialist
Amanika PTY Ltd
01.2008 - 01.2009
Distributor Sales Specialist
San Miguel Foods, Inc
01.2000 - 01.2008
Poultry Technical Sales Manager
Manila Machinery & Supply Company
01.1994 - 01.1998
Poultry Farm Supervisor
Sierra Monte Farms, Inc.
01.1988 - 01.1994
Bachelor of Science - Agriculture
Central Luzon State University
Masters in Business Administration - undefined
Ateneo Graduate School of Business