EDMOND RAY GOB
Corporate Health Solutions Strategic Promotion & Partnership Manager
Makati City
Summary
Strategic and results-oriented Marketing Manager with 14+ years of experience in corporate health marketing, B2B solutions, and event activations. Recognized as a Healthway Hero for Innovation and Product Creator of the Healthway Medical Network Care Card, a comprehensive suite of prepaid health cards. Skilled in managing large-scale events, brand activations, and strategic partnerships, with a current portfolio of 105 enterprise accounts and 257 corporate clinics. Proven ability to drive growth, enhance client engagement, and lead innovative marketing programs across healthcare and telecommunications industries. Strong focus on partnership development and cross-sector collaboration to deliver impactful and sustainable marketing solutions.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Corporate Health Solutions Strategic Promotion & Partnership Manager
Healthway Medical Network
Makati
01.2025 - Current
- Spearhead the creation, development, and launch of innovative health products and prepaid services tailored for B2B markets.
- Design and implement streamlined processes for product rollouts, client onboarding, and service delivery across corporate accounts.
- Lead strategic promotions and marketing initiatives to elevate brand visibility and generate corporate leads.
- Manage strategic partnerships and foster collaborative relationships across the Ayala Group and other sectors to maximize outreach and value delivery.
- Oversee a portfolio of 105 enterprise accounts and 257 clinics, delivering customized engagement programs and business growth strategies.
Senior Marketing Officer
Healthway Medical Network (Ayala Healthcare Holdings Inc.)
Makati
06.2018 - 12.2024
- Led the launch of Healthway Cancer Center (the first cancer care hospital in the Philippines) and multiple clinic network openings in Cebu, Davao, and Cagayan de Oro.
- Spearheaded the rebranding of QualiMed hospitals into Healthway Medical Network, overseeing marketing strategies, campaigns, and internal communications.
- Directed the rollout of 'New Normal' services (home service, COVID-19 testing, vaccinations), ensuring timely, nationwide access during the pandemic.
- Oversaw marketing and partnerships for 51 corporate clinics; organized educational webinars, onsite activations, and events for Ayala Group and external accounts.
Marketing Officer
Smart Communications Inc.
Makati
11.2016 - 04.2018
- Consistently achieved top GSM and BRO sales quotas; recognized as Everest Awardee and Samsung Brand Ambassador for outstanding service and product knowledge.
- Promoted postpaid plans, broadband bundles, and devices; generated sales leads through in-store promotions, blitz events, and outbound callouts.
- Provided frontline customer service, resolving technical concerns and improving satisfaction through accurate, timely assistance.
- Boosted referral rates by 20% through strong rapport-building and proactive customer engagement.
Event Planner
Beyond Bliss Events Management
Makati
04.2015 - 09.2016
- Planned and executed over 50 social and corporate events, including weddings, debuts, anniversaries, and product launches.
- Served major accounts like the Rotary Club of Manila and Philip Morris, leading proposal development, budgeting, and event coordination.
- Partnered with M Catering, Lake Hotel Tagaytay, and Ibarra’s Venues for successful venue and supplier negotiations.
- Active member of Weddings Beautiful Philippines; acted as head planner for both social and corporate engagements.
Marketing & Sales Associate
Allied Banking Corporation
Makati
03.2011 - 03.2015
- Conducted outbound/inbound calls and on-ground activations to promote credit card products, especially the Mabuhay Miles Mastercard.
- Managed end-to-end applications, from lead qualification to card approval, while ensuring compliance with documentation protocols.
- Led the online sign-up system, facilitating seamless digital applications and increasing acquisition rates.
- Participated in event-based marketing efforts and provided customer solutions for card upgrades, issues, and renewals.
Production Designer / Assistant (Intern)
Ballet Philippines Foundation Inc.
Pasay
09.2010 - 03.2011
- Designed and assisted in the production of sets, costumes, and props for performances like Peter Pan and Don Quixote.
- Participated in stage design planning using both freehand and CADD (Computer-Aided Design), combining classical and modern elements.
- Handled logistics for backstage and onstage production, including quick costume changes and stage setups.
- Represented merchandising efforts and supported university-level sales for performances; assisted documentation under Ms. Rosalie Eguia.
Education
Master in Management -
Technological University of The Philippines
Manila 01.2024 - 01.2026
Bachelor of Arts in Industrial Design - Industrial Design
Technological University of The Philippines
Manila 06.2017 - 05.2018
Associate of Arts -
De La Salle–College of Saint Benilde
Manila 06.2011 - 01.2013
Skills
- Corporate Health & Wellness Strategy
- Marketing Campaigns & Promotions
- B2B Sales & Strategic Partnerships
- Event Planning & Public Engagement
Experience Years
14
Personal Information
Age: 34
Recent Trainings And Certifications
- UP Open University, 2025, Ongoing, Social Entrepreneurship, Creativity and Innovation
- 16th Mansmith Market Masters Conference, The leading marketing and strategy conferences in the Philippines, featuring top thought leaders and case-driven learning.
Timeline
Corporate Health Solutions Strategic Promotion & Partnership Manager
Healthway Medical Network
01.2025 - Current
Master in Management -
Technological University of The Philippines
01.2024 - 01.2026
Senior Marketing Officer
Healthway Medical Network (Ayala Healthcare Holdings Inc.)
06.2018 - 12.2024
Bachelor of Arts in Industrial Design - Industrial Design
Technological University of The Philippines
06.2017 - 05.2018
Marketing Officer
Smart Communications Inc.
11.2016 - 04.2018
Event Planner
Beyond Bliss Events Management
04.2015 - 09.2016
Associate of Arts -
De La Salle–College of Saint Benilde
06.2011 - 01.2013
Marketing & Sales Associate
Allied Banking Corporation
03.2011 - 03.2015
Production Designer / Assistant (Intern)
Ballet Philippines Foundation Inc.
09.2010 - 03.2011
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