Eden Ancheta
Sales Manager
Bacolod
Summary
Dynamic and detail-oriented hospitality leader with over 20 years of experience in hotel operations, resort management, and sales & marketing. Proven ability to deliver seamless guest experiences, optimize operational efficiency, and drive revenue growth through strategic planning and business development. Skilled in budgeting, financial analysis, government sales, and team leadership. Recognized for adaptability in fast-paced environments, exceptional communication skills, and a commitment to service excellence.
Knowledgeable in Sales and Marketing with proven background in consulting, delivering strategic insights and effective solutions to clients. Successfully led multiple projects, enhancing operational efficiency and driving business growth. Demonstrated expertise in problem-solving and client relationship management.
Overview
32
32
years of professional experience
5
5
Languages
Work History
Consultant for Government Sales
Palmas del Mar Resort
Bacolod
01.2025 - Current
- Duties and Responsibilities
- Market Analysis & Strategy
- Identify government agencies and departments with procurement needs aligned to the company’s offerings.
- Monitor government bidding opportunities, tenders, and procurement portals.
- Develop strategies to position the company competitively in government sales.
- Sales Execution
- Provide guidance on pricing strategy, contract terms and negotiation approaches.
- Assist in preparing presentations, bids, and RFP responses tailored to government sales.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Developed and maintained strong client relationships, ensuring high levels of satisfaction and repeat business.
- Analyzed financial data to identify cost-saving opportunities, advising clients on budget optimization strategies.
Business Virtual Assistant - HR/ Operations Administrator
Innovations Human Trafficking Collaborative
Bacolod
07.2021 - 04.2026
- Standardized and created HR Process from Recruitment to On-boarding
- Develop policies and procedures for the Organization
- Development of Multidisciplinary Team Manual for every Tribal Partners
- Preparation of federal and state Grant reporting (Monthly & Quarterly)
- Support planning, coordination, and implementation of Programs and it’s activities in WA, USA
- Provided answers to customer questions via phone and email, typically within 10-15mins if during office hours if time is open.
Resort Manager
Palmas del Mar
Bacolod
03.2022 - 12.2024
- Operations Management
- Oversee daily resort operations, including lodging, food & beverage, housekeeping, recreation, and maintenance.
- Develop and implement policies and procedures aligned with resort objectives.
- Conduct regular inspections to ensure facilities and services meet quality standards.
- Guest Experience
- Plan and oversee events, entertainment, and promotional activities to enhance guest experiences.
- Prepared and managed budgets and financial plans, ensuring profitability and financial stability.
- Monitor expenses, revenue, and profitability.
- Developed and coordinated promotional campaigns to increase occupancy and enhance visibility.
- Staff Leadership & Development
- Hire, train, and supervise staff across all departments.
- Conduct performance evaluations and foster a positive work environment.
- Motivate teams through coaching, development programs, and recognition.
- Compliance & Standards
- Ensure compliance with health, safety, and licensing regulations.
- Maintain high standards of professionalism, ethics, and service quality.
- Solicited and reviewed guest feedback and promptly resolved complaints.
- Analyzed financial performance of property and adjusted strategies or processes as needed to improve outcomes.
- Established partnerships with local businesses, enhancing guest experience through unique activities and excursions.
- Developed contingency plans for unanticipated challenges arising during peak holiday seasons or adverse weather conditions affecting overall business operations at resorts located in popular tourist destinations worldwide-ensuring minimal service disruptions despite external factors beyond one's control.
- Evaluated guest feedback and satisfaction scores to drive continuous improvement initiatives.”
Resident Manager
Acacia Hotel Bacolod
Bacolod
01.2019 - 04.2021
- Duties & Responsibilities:
- Plans, Organizes, coordinates and controls the operations and activities of the whole HOTEL; provide approval of the budget per work unit in support of such operations or activities;
- Oversee Sales Departments, plan, develop and implement packages to be sold in the market to achieve goal provided by the management in coordination with the Operational Budget submitted.
- Ensures that all Key Performance Measures per department are aligned with the Company's objectives and strictly monitors compliance through reporting to higher Management
- Supervise all departments in full implementation of formulated systems and process improvement/enhancements on operations, additional resource generation activities and effective cost saving measures
- Manage budgets/expenses, analyze and interpret financial information and monitor sales and profits
- Demonstrable aptitude in decision-making and problem-solving; Reliable with an ability to multi-task and work well under pressure
- Maintains the highest standards of professionalism, ethics and attitude towards all hotel guests, clients and staff.
- (Owned and Operated by Bacolod Real Estate Corporation)
Managing Consultant
Casa Noble & Anne’s Cuisine
Bacolod
08.2017 - 12.2018
Operations Manager
The Forest Park Resort
Bacolod
03.2010 - 07.2017
Customer Service Representative
TRANSCOM BACOLOD
11.2009 - 03.2010
Revenue Manager
Palmas del Mar Conference Resort Hotel
09.2007 - 05.2009
Assistant Mall Manager
SM City Bacolod
05.2007 - 09.2007
Sales and Banquet Manager
Palmas del Mar Resort & Hotel
12.2006 - 05.2007
CUSTOMER SERVICE REPRESENTATIVE
CONVERGYS
06.2006 - 12.2006
Sales and Marketing Manager
Bacolod Convention Plaza Hotel
01.2004 - 05.2006
Sales Officer-in-Charge
Bacolod Convention Plaza Hotel
10.2003 - 12.2003
Food and Beverage Coordinator
Bacolod Convention Plaza Hotel
01.2003 - 10.2003
Sales Training Supervisor
House of Sara Lee
05.2001 - 02.2002
- Pasong Tamo, Makati
Assistant Sales Manager
Bacolod Convention Plaza Hotel
07.2000 - 02.2001
Manila Sales OIC
Bacolod Convention Plaza Hotel
02.2000 - 06.2000
F&B Banquet Coordinator
Bacolod Convention Plaza Hotel
04.1999 - 01.2000
Manila Sales Account Exec
Bacolod Convention Plaza Hotel
11.1997 - 03.1999
Acting Sales OIC
Bacolod Convention Plaza Hotel
07.1997 - 10.1997
Free Lance Tour Guide
Cal-Asia Sabuanan
10.1996 - 10.1997
Sales Account Executive
Bacolod Convention Plaza Hotel
02.1997 - 07.1997
Sales Representative
Marsman & Company
01.1996 - 06.1996
Medical Representative
06.1994 - 08.1995
Education
B.S. - Medical Technology
Manila Central University
Zurbaran, Manila01-1993
Secondary -
West Negros College
Bacolod City03.1989
Primary -
Villamor Air Base Elem School
Pasay City03.1985
Skills
Hotel & Resort Operations Management
Sales & Marketing Strategy
Government Sales & Procurement
Budgeting & Financial Analysis
Staff Training & Leadership Development
Process Improvement & Cost Optimization
Client Relations & Guest Experience Excellence
Personal Vitae
Height: 5’3” Weight: 56kls Sex: Female Status: Married Citizenship: Filipino Date of Birth: Oct. 5, 1972
Timeline
Consultant for Government Sales
Palmas del Mar Resort
01.2025 - Current
Resort Manager
Palmas del Mar
03.2022 - 12.2024
Business Virtual Assistant - HR/ Operations Administrator
Innovations Human Trafficking Collaborative
07.2021 - 04.2026
Resident Manager
Acacia Hotel Bacolod
01.2019 - 04.2021
Managing Consultant
Casa Noble & Anne’s Cuisine
08.2017 - 12.2018
Operations Manager
The Forest Park Resort
03.2010 - 07.2017
Customer Service Representative
TRANSCOM BACOLOD
11.2009 - 03.2010
Revenue Manager
Palmas del Mar Conference Resort Hotel
09.2007 - 05.2009
Assistant Mall Manager
SM City Bacolod
05.2007 - 09.2007
Sales and Banquet Manager
Palmas del Mar Resort & Hotel
12.2006 - 05.2007
CUSTOMER SERVICE REPRESENTATIVE
CONVERGYS
06.2006 - 12.2006
Sales and Marketing Manager
Bacolod Convention Plaza Hotel
01.2004 - 05.2006
Sales Officer-in-Charge
Bacolod Convention Plaza Hotel
10.2003 - 12.2003
Food and Beverage Coordinator
Bacolod Convention Plaza Hotel
01.2003 - 10.2003
Sales Training Supervisor
House of Sara Lee
05.2001 - 02.2002
Assistant Sales Manager
Bacolod Convention Plaza Hotel
07.2000 - 02.2001
Manila Sales OIC
Bacolod Convention Plaza Hotel
02.2000 - 06.2000
F&B Banquet Coordinator
Bacolod Convention Plaza Hotel
04.1999 - 01.2000
Manila Sales Account Exec
Bacolod Convention Plaza Hotel
11.1997 - 03.1999
Acting Sales OIC
Bacolod Convention Plaza Hotel
07.1997 - 10.1997
Sales Account Executive
Bacolod Convention Plaza Hotel
02.1997 - 07.1997
Free Lance Tour Guide
Cal-Asia Sabuanan
10.1996 - 10.1997
Sales Representative
Marsman & Company
01.1996 - 06.1996
Medical Representative
06.1994 - 08.1995
B.S. - Medical Technology
Manila Central University
Secondary -
West Negros College
Primary -
Villamor Air Base Elem School