Divina ignacio
National Sales Manager And Acting President
marikina
Summary
Sales and Marketing Professional with more than 40 years of professional experience across multi discipline Results-driven Business Development professional with experience in strategic growth, client relations, and market analysis. Proven track record of boosting sales by 35% and securing multi million in deals annually. Expertise in supply chain, planning, negotiations, and building long-term partnerships.
Overview
39
39
years of professional experience
3
3
Languages
Work History
Acting President
Papertech Inc
06.2024 - 04.2025
- Maintained a 95% client retention rate.
- Delivered monthly reports highlighting key performance metrics.
- Organized quarterly client feedback sessions.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Supported project management team for optimal performance.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Reduced operational costs through strategic cost management initiatives.
National Sales Manager
Papertech Inc.
03.2006 - 05.2024
- Increased sales revenue by 35% in Q2 2024.
- Developed partnerships with 15 new clients annually.
- Conducted market research to identify trends and opportunities.
- Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Attended events, training seminars, and manufacturer product showcases.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Built relationships with customers and community to establish long-term business growth.
Customer Development Manager
Foremost CPG
03.2003 - 03.2006
- Expanded market share by 20% in under two years.
- Negotiated and closed deals worth $1.5M annually.
- Managed client onboarding process for 25+ accounts.
- Negotiated favorable contract terms with clients, maximizing profitability while maintaining strong relationships.
- Streamlined internal processes for improved efficiency, resulting in higher customer retention rates.
- Leveraged data-driven insights to optimize sales strategy and drive revenue growth.
- Established long-term relationships with clients through effective communication and personalized service.
- Facilitated cross-departmental collaboration, fostering a culture of continuous learning and innovation.
- Developed targeted marketing strategies to drive sales growth and increase brand awareness.
- Expanded market share by identifying new business opportunities and fostering partnerships with key stakeholders.
Trade Merchandising Manager
Global Brands Co. Inc.
10.2000 - 02.2003
- Developed strong relationships with suppliers, securing better deals and exclusive products.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Established a culture of excellence within the merchandising team through coaching, mentoring, and goal setting.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Optimized store displays and appearance via strategic merchandising.
- Created detailed sales reports to track progress against goals, identifying areas for improvement regularly.
- Managed inventory levels effectively to minimize stock shortages and overstocks.
Marketing Services Manager
W. Brown and Co. Inc.
07.1997 - 09.2000
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Conducted thorough market research to identify new opportunities for business growth.
- Developed high-performing content strategies that drove website traffic and lead generation.
- Collaborated cross-functionally to ensure consistent messaging across all marketing channels.
- Boosted sales performance, strengthening relationships with key industry partners and clients.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Sales Manager
Manchant Fashion
01.1996 - 07.1997
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Regional Sales Development Supervisor
Triumph International
04.1992 - 03.1994
- Strengthened internal partnerships between departments which led to better information sharing among employees.
- Increased regional sales by implementing effective training programs for sales representatives.
- Utilized data-driven insights to identify potential growth areas and guide decision-making processes.
- Negotiated favorable contract terms with suppliers, reducing operational costs without compromising on quality or service levels.
- Cultivated a high-performing sales culture, recognizing top performers through incentive programs and rewards systems.
Area Sales Coordinator
Sandre Philippines
04.1989 - 03.1992
- Streamlined operations by creating detailed monthly reports on sales performance, inventory levels, and customer feedback.
- Established long-term relationships with clients through excellent customer service and consistent followup.
- Collaborated with marketing department to create effective advertising campaigns that heightened brand awareness within the assigned territory.
- Coordinated successful promotional events to attract new customers and strengthen existing client relationships.
Underwriting Assistant
Blue Cross Insurance Inc.
11.1985 - 04.1989
- Contacted borrowers to gather additional information to make appropriate lending decisions.
- Completed pre-closing responsibilities to prepare loan files for closing team.
- Underwrote and processed mortgages and secured loans, lending over $[Amount] annually.
- Collaborated with claims department to review and assess impact of claims on underwriting strategies.
- Responded to customer requests via telephone and email and effectively answered questions and inquiries.
- Supported senior underwriters in evaluating complex applications, ensuring thorough analysis and accurate decision-making.
- Facilitated smoother policy issuance by closely coordinating with policy administration team, addressing any issues promptly.
Education
Bachelor of Science - Mathematics
St. Paul College of Manila
Manila, Metro Manila, Philippines 04.2001 -
Skills
- Strategic Planning
- Market Analysis
- Client Relationship Management
- Negotiation
- Lead Generation
- Project Management
- Sales Strategy
- Business Analytics
Process improvement
Timeline
Acting President
Papertech Inc
06.2024 - 04.2025
National Sales Manager
Papertech Inc.
03.2006 - 05.2024
Customer Development Manager
Foremost CPG
03.2003 - 03.2006
Bachelor of Science - Mathematics
St. Paul College of Manila
04.2001 -
Trade Merchandising Manager
Global Brands Co. Inc.
10.2000 - 02.2003
Marketing Services Manager
W. Brown and Co. Inc.
07.1997 - 09.2000
Sales Manager
Manchant Fashion
01.1996 - 07.1997
Regional Sales Development Supervisor
Triumph International
04.1992 - 03.1994
Area Sales Coordinator
Sandre Philippines
04.1989 - 03.1992
Underwriting Assistant
Blue Cross Insurance Inc.
11.1985 - 04.1989
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