DONNA MAE DIAZ

As a current marketing analyst, I specialize in analyzing market trends, consumer behavior, and campaign performance to drive strategic decision-making and optimize marketing efforts.

• Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
• Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements.
• Optimized paid search campaigns, resulting in improved conversion rates and reduced cost per acquisition.
• Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.

• Answers questions and resolves issues based on phone calls/letters from members, providers, and plan sponsors
• Documents and tracks contracts with providers and plan sponsor
• Guides providers through members plan of benefits
• Policy of the insurance and procedures as well as having knowledge of resources to comply with any regulatory guidelines
• Taking accountability to fully understand the providers needs by building a trusting and caring relationship with the provider
• Processes claim referrals, new claims, handoffs and complaints
• Uses applicable system tools and resources to produce quality letter and spreadsheets in response to inquiries received