DONALD CABITAC
Head of PPC
Quezon City
Summary
To apply my experience and skills in a results-driven role within a forward-thinking company, contributing to growth while continuously improving my expertise.
Overview
15
15
years of professional experience
Work History
PPC Executive
Online Marketing for Doctors, OMD
06.2024 - 09.2024
- Analyzed client accounts and developed standard operating procedures to optimize performance and efficiency
- Conducted comprehensive audits of ad campaigns, identifying opportunities for improvement and recommending tailored digital marketing strategies
- Created and delivered weekly performance reports, tracking key KPIs to highlight progress and areas for further enhancement
- Managed PPC division tasks, ensuring clear communication and timely resolution of issues to meet project deadlines
- Collaborated with PPC specialists and cross-functional teams to align strategies and improve overall marketing effectiveness.
PPC Division Leader
EMRG
08.2021 - 09.2024
- Planned, created, and optimized high-budget ad campaigns to drive performance and ROI for clients
- Analyzed key ad metrics (KPIs) to continuously improve campaign efficiency and effectiveness
- Collaborated with cross-functional teams, including web developers, creatives, and copywriters, to target the right audience and increase quality engagement, resulting in higher conversion rates
- Delivered detailed weekly and end-of-month performance reports to clients, highlighting key insights and recommendations
- Managed and coached a team of PPC specialists to ensure consistent quality and performance in all campaigns.
Ad Sales Manager/ SME
Concentrix (ANE)
09.2021 - 09.2022
- Managed a team of Google Ads specialists focused on the UK, Ireland, and South Africa markets
- Coached and trained digital marketing specialists on understanding client business goals and developing tailored marketing solutions and strategies to achieve those goals
- Led the team in supporting small and medium-sized businesses, whether new to Google Ads or existing clients, by optimizing ad performance and providing strategic guidance
- Analyzed Google Ads KPIs to optimize campaigns, improve performance, and ensure alignment with client objectives.
Lead Gen Specialist/ Appointment Setter
MARKETN
05.2021 - 06.2021
- Worked for a start-up digital marketing and sales agency, focusing on lead generation and appointment setting for the CMO
- Managed Sales Qualified Leads (SQLs) by conducting follow-ups and coordinating appointments to drive successful deal closures
- Utilized HubSpot for email marketing, creating and managing campaigns using templates and automated sequences
- Engaged in LinkedIn marketing through Sales Navigator and Apollo to source prospects, identify business email addresses, and acquire phone numbers for outreach.
Sales Manager/ SME/ Campaign Specialist
Google Ads
07.2017 - 01.2021
- Started as a Campaign Specialist for 1 year and 6 months, part of Wave 4, consistently ranking as a top performer in the program
- Assisted new and existing business owners with Google Ads sign-ups, optimized their campaigns, and endorsed high-potential accounts for onboarding support
- Promoted to Subject Matter Expert in my 2nd year, managing a team for 2 years and overseeing multiple Lines of Business (LOBs), including Inbound, Lead Warm, Funnel Management, and Chat
- Leveraged my sales experience to improve team performance, executing both administrative and senior management tasks to enhance operations
- Served as the Point of Contact (POC) for the entire Inbound team, presenting performance metrics to clients in weekly meetings.
Account Executive/Inside Sales Representative
RingCentral
01.2013 - 05.2016
- Played a key role in growing the new acquisition team and was promoted within 6 months to lead the AT&T Office@Hand segment
- Managed new account activations, up-sells, and reseller support, ensuring seamless customer experiences and business growth
- Earned multiple awards, including RingCentral Hero (top producer) and Ring Excellence (recognizing standout reps)
- Contributed to the expansion of AT&T Office@Hand into various segments, leaving a strong base of satisfied customers and resellers before departing the company.
Sales Representative
VXI Philippines
04.2012 - 12.2012
- Managed sales for DirecTV GM, selling satellite TV services in a high-pressure environment with high conversion rate requirements
- Consistently met performance targets and maintained strong sales numbers despite the account's high attrition rate
- Gained additional experience with AT&T U-verse for a month before transitioning back to sales and pursuing a role at RingCentral
- Continued strong performance until the DirecTV account was pulled by the client after 8 months.
Guarantor Servicing/ Customer Service/ Sales Rep/ QA/ SME
Aegis People Support
05.2009 - 01.2011
- Worked with a US-based federal student loan provider, initially assigned to the Guarantor Servicing department, handling defaulted loans and managing calls and back-office tasks for guarantors
- Promoted to Subject Matter Expert and Quality Assurance Representative, ensuring compliance with quality standards and best practices
- Transferred to Customer Service to process payments, arrange payment plans with borrowers, and handle necessary paperwork during departmental downsizing
- Transitioned to the Sales Department, where I pre-qualified potential borrowers and processed loan applications, contributing to the growth of the sales team.
Education
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Skills
12 years experience in Sales with 7 years handling B2B
Height
5'7 ½
Weight
89 kgs
Nbiid
C688D9TACLD0000
Sssno
01-1928079-5
Tinno
268-606-665
Pagibigno
121-028-125-150
Philhealthno
040-501-075-231
Personal Information
- Date of Birth: 12/28/85
- Gender: Male
- Marital Status: Single
- Religion: Born Again Christian
References
- Daniel Brodhagen, Director, Global Service Delivery, CNX, 0906-462-9890, danjbrodhagen@gmail.com, linkedin.com/in/danielbrodhagen
- Dennon Clamp, COO, Online Marketing for Doctors, dennonclamp@gmail.com, linkedin.com/in/dennonkclamp
- Kris Martinez, Lead Operation Manager, EMRG, 0966-205-1468, linkedin.com/in/kpaulomartinez
Placeofbirth
Sta Maria, Bulacan
Timeline
PPC Executive
Online Marketing for Doctors, OMD
06.2024 - 09.2024
Ad Sales Manager/ SME
Concentrix (ANE)
09.2021 - 09.2022
PPC Division Leader
EMRG
08.2021 - 09.2024
Lead Gen Specialist/ Appointment Setter
MARKETN
05.2021 - 06.2021
Sales Manager/ SME/ Campaign Specialist
Google Ads
07.2017 - 01.2021
Account Executive/Inside Sales Representative
RingCentral
01.2013 - 05.2016
Sales Representative
VXI Philippines
04.2012 - 12.2012
Guarantor Servicing/ Customer Service/ Sales Rep/ QA/ SME
Aegis People Support
05.2009 - 01.2011
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