DIANE ENRI DELA CRUZ
Bulacan,Philippines
Summary
Sales and operations executive with over 11 years of international leadership experience in the Philippines, UAE, Qatar, and the UK. Proven track record in driving revenue growth, leading cross-functional teams, and optimizing business operations in the travel and tourism sector. Expertise in managing comprehensive travel operations, including ticketing, hotel contracting, and corporate travel. Recognized for building high-performing teams and delivering innovative solutions that exceed organizational goals in competitive markets.
Overview
12
12
years of professional experience
Work History
General Sales & Operations Manager
TripTok Travel and Tours Corp.
Mandaluyong
07.2025 - Current
- Provide strategic leadership for the Sales and Operations Department, overseeing daily business operations while driving revenue growth, and service excellence.
- Direct Sales, Reservations, Operations, and Customer Service teams to achieve business objectives.
- Develop and execute sales strategies to meet monthly, and annual revenue targets.
- Oversee end-to-end travel operations, including airline ticketing, hotel reservations, holiday packages, tours, transfers, travel insurance, and corporate travel.
- Supervise visa processing and ensure compliance with embassy requirements, travel documentation, and other relevant regulations.
- Build and maintain strategic partnerships with airlines, hotels, destination management companies (DMCs), and international suppliers.
- Negotiate commercial agreements to secure competitive pricing and exclusive travel products.
- Establish and improve operational procedures to enhance productivity, and customer satisfaction.
- Monitor key performance indicators (KPIs), prepare management reports, and implement continuous improvement initiatives.
- Coach, mentor, and develop high-performing sales, and operations teams.
- Successfully strengthened operational efficiency by streamlining booking workflows, improving supplier coordination, and enhancing service delivery across multiple travel products.
Business Development Manager
Pinoy Tourism LTD (Part of Zillion Holdings)
London
11.2022 - Current
- Spearhead business development initiatives within the UK market.
- Establish strategic partnerships with travel agencies, tourism organizations, and corporate clients.
- Identify new market opportunities and develop revenue-generating sales strategies.
- Strengthen brand visibility through networking and commercial collaborations.
- Maintain long-term client relationships while supporting business expansion.
Branch Sales Manager (Promoted)
Joy Travels (Part of Zillion Holdings)
Doha
03.2022 - 12.2025
- Led branch sales operations and met revenue targets consistently.
- Managed, coached, and motivated a high-performing travel sales team.
- Collaborated with marketing to launch successful promotional campaigns.
- Built strong relationships with corporate clients and repeat customers.
Branch Manager (Promoted)
Redlime BPO Corp. (Part of Zillion Holdings)
11.2023 - 12.2024
- Managed branch operations daily to maintain service quality standards.
- Oversaw recruitment, onboarding, and day-to-day staff development activities.
- Improved processes and tracked branch performance against established KPIs.
- Collaborated with senior management to support growth initiatives.
Holidays Operations Manager (Promoted)
Tabeer Tours (Part of Zillion Holdings)
01.2021 - 02.2022
- Managed end-to-end holiday operations for Fit Group and corporate travel services.
- Coordinated airline bookings, hotel reservations, land arrangements, visas, and tours.
- Negotiated supplier agreements to improve travel options and commercial profitability.
Sales Executive
Tabeer Tours (Part of Zillion Holdings)
01.2017 - 12.2020
- Delivered customised travel solutions for leisure and corporate clients.
- Consistently exceeded individual sales targets.
- Built long-term customer relationships, resulting in strong client retention and repeat business.
Sales Consultant / Assistant Accounting Staff
Advan Motor Inc. (Chevrolet)
01.2015 - 12.2016
- Managed the complete sales process from inquiry to vehicle delivery.
- Assisted the Accounting Department with billing, documentation, and customer account management.
- Supported marketing activities, and maintained excellent customer service standards.
Education
Caregiver NC II -
St. Thomas Technological Institute(TESDA)
Marilao, Bulacan2026
Bachelor of Arts - Communication Arts
University of the East
2014
Skills
- Executive leadership
- Sales and revenue growth
- Operations Management
- Business Development
- Strategic Planning
- Branch management
- Team Leadership and Coaching
- Travel operations
- Airline Ticketing
- Hotel contracting
- Holiday Packages
- Visa Processing
- Supplier negotiation
- Corporate and Leisure Travel
- Customer Experience
- KPI and Performance Management
- Process improvement
- Contract negotiation
- Budget and Cost Management
- Client Relationship Management
- Conflict Resolution
Websites, Portfolios and Profiles
linkedin.com/in/diane-enri-dela-cruz-993648140
References
Available upon request.
Timeline
General Sales & Operations Manager
TripTok Travel and Tours Corp.
07.2025 - Current
Branch Manager (Promoted)
Redlime BPO Corp. (Part of Zillion Holdings)
11.2023 - 12.2024
Business Development Manager
Pinoy Tourism LTD (Part of Zillion Holdings)
11.2022 - Current
Branch Sales Manager (Promoted)
Joy Travels (Part of Zillion Holdings)
03.2022 - 12.2025
Holidays Operations Manager (Promoted)
Tabeer Tours (Part of Zillion Holdings)
01.2021 - 02.2022
Sales Executive
Tabeer Tours (Part of Zillion Holdings)
01.2017 - 12.2020
Sales Consultant / Assistant Accounting Staff
Advan Motor Inc. (Chevrolet)
01.2015 - 12.2016
Caregiver NC II -
St. Thomas Technological Institute(TESDA)
Bachelor of Arts - Communication Arts
University of the East