Deborah Estrada
Orange,CA
Summary
Innovative marketing professional adept at developing impactful marketing strategies and campaigns to increase market share, brand recognition, and customer engagement. Strong understanding of both traditional and digital marketing methodologies, demonstrating versatility in applying diverse tactics for different business needs. Proven ability to lead cross-functional teams and manage multiple projects concurrently, delivering results on time and within budget. Previous work has consistently resulted in improved performance metrics and increased revenue growth.
Overview
16
16
years of professional experience
Work History
Marketing Expert
KDOC-TV
Los Angeles/Orange County, California
06.2016 - 12.2022
- Created an all-station encompassing marketing partnership "The Medical Minute" resulting in the largest and most profitable marketing program in the 40+ year history of the TV station.
- Monitored industry trends closely to keep abreast of changes in the competitive landscape.
- Developed and monitored targeted market plans to achieve marketing objectives.
- Welcomed unique marketing partnerships resulting in client ownership of results.
- Strategized with a variety of clients to introduce large scale marketing success.
Senior Marketing Consultant
CBS Radio
Los Angeles, California
09.2011 - 06.2016
- Supported clients in raising brand recognition through strategic marketing.
- Advised clients on brand positioning and messaging to differentiate from competitors.
- Summarized raw data and analyses and made recommendations based on findings.
- Researched clients and competitors to ascertain information useful for developing focused marketing solutions.
- Collaborated with external agencies such as public relations firms or media buyers in order to maximize reach of campaigns.
National Director of Marketing
Metro Networks/ Westwood One
Los Angeles, California
10.2006 - 09.2011
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Provided training and support to clients on marketing best practices and tools.
- Analyzed data collected through surveys or other research methods to inform decision-making processes.
Education
Graduated " Marketing in A Multi- Platform World" Extension Course - Marketing
University of California, Los Angeles
Los Angeles, CA06-2019
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CASkills
- Develops and implements innovative marketing programs
- Research, Strategic planning, and executes marketing plans
- Marketing analytics
- Mobile Marketing
- Advertising campaigns
- Customer engagement
- Written/Verbal Communications Expert
- Large-scale Networker
- Focused problem-solver
- Driven to succeed
Timeline
Marketing Expert
KDOC-TV
06.2016 - 12.2022
Senior Marketing Consultant
CBS Radio
09.2011 - 06.2016
National Director of Marketing
Metro Networks/ Westwood One
10.2006 - 09.2011
Graduated " Marketing in A Multi- Platform World" Extension Course - Marketing
University of California, Los Angeles
Bachelor of Arts - Communications
California State University, Fullerton