Dannoel Caranto

Advertising Manager

CMYK Digital Printing Inc

Sta Cruz Manila

04.2010 - Current

Developed advertising tactics and implemented new solutions for increased brand awareness.
Worked with marketing department to create targeted advertising strategies for key customer demographics.
Directed creative process for traditional and online ads.
Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
Wrote engaging and creative press releases for each promotion.
Developed campaigns, led design and tracked results.
Collected performance data on each promotion to better plan future events.
Built and deployed strategic approaches in marketing and branding to enhance product sales.
Utilized e-mail, social media, radio and TV to highlight products and services.
Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
Alerted and contacted customers about account or informational issues to maintain high levels of customer satisfaction.
Collaborated with media representatives to optimize coverage of special events.
Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Updated team protocols to streamline marketing procedures and optimize promotion releases.
Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
Maintained account information accuracy by communicating frequently with salesmen and account executives.