Dan Calvin Mallari
Mabalacat
Summary
Bookkeeper with strong technical proficiency and commitment to accuracy in financial data entry and financial record keeping. Experienced working in both accounting-focused and general office settings. Dedicated to conforming with internal policies and standards. Thorough bookkeeper with several years of experience working closely with accounting team to create and analyze financial reports. Polished in bank reconciliation, financial statement preparation and billing dispute resolution. Careful, fast-learning worker dedicated to accuracy.
Overview
6
6
years of professional experience
Work History
Bookkeeper
Direct Client
Angeles
08.2020 - 10.2025
- Maintained accurate financial records using QuickBooks and Excel.
- Processed accounts payable and receivable transactions efficiently.
- Reconciled bank statements to ensure data consistency.
- Managed payroll processing for all employees timely.
- Assisted in preparing financial reports for management review.
- Handled vendor communications regarding invoices and payments.
- Supported audits by organizing necessary documentation and records.
- Collaborated with team members to streamline bookkeeping processes.
- Processed accounts payable and receivable transactions.
- Performed basic accounting, payroll and bookkeeping services to manage business operations.
- Conducted monthly bank reconciliations.
- Ensured accuracy in all accounting entries and records.
- Entered deposits, credit card charges and sales entries to facilitate cash management.
- Generated invoices for clients and tracked payments received from customers.
Media buying
Self Employed
Mabalacat
02.2020 - 01.2022
- Planned, launched, and optimized paid advertising campaigns across Facebook, Instagram, and TikTok for lead generation and product sales.
- Managed end-to-end ad campaigns, including audience research, ad setup, creative testing, optimization, and scaling.
- Successfully ran personal Facebook Ads campaigns during the pandemic to sell products, gaining first-hand experience in budget control, testing strategies, and ROI optimization.
- Conducted A/B testing on creatives, copy, and audiences to improve click-through rate (CTR), and conversion performance.
- Monitored key performance metrics such as CPA, CTR, CPM, and ROAS, making data-driven decisions to improve campaign results.
- Implemented retargeting strategies to re-engage warm audiences, and improve conversion rates.
- Optimized ad spend by adjusting bids, placements, and creatives based on performance data.
- Prepared performance insights and recommendations to continuously improve campaign effectiveness.
Education
Bachelor of Science - Bachelor of Science in Information Technology
Holy Angel University Foundation
Mexic Pampanga06-2022
Skills
- QuickBooks
- Payroll administration
- Financial reporting
- Accounts reconciliation
- Data entry
- Budget management
- Invoice processing
- Vendor communication
- Campaign optimization
- Performance analysis
- Attention to detail
- Problem solving
- Effective communication
- Team collaboration
- Time management
- Accounts payable management
- Cash flow management
- Spreadsheet tracking
- Accounts payable
- Analytical reasoning
Timeline
Bookkeeper
Direct Client
08.2020 - 10.2025
Media buying
Self Employed
02.2020 - 01.2022
Bachelor of Science - Bachelor of Science in Information Technology
Holy Angel University Foundation