Dana Alyssa Regodon
Activations And Influencer Marketing
Lucena City, Quezon
Summary
Accomplished in influencer marketing and event management, leveraged expertise at Strategic Works, Inc to elevate brand presence and forge strong influencer partnerships, achieving significant client satisfaction. Skilled in logistics management and adept at negotiating, approach combines strategic analysis with exceptional interpersonal skills to deliver impactful marketing solutions.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Activations and Influencer Marketing Manager
Strategic Works, Inc
Taguig City
08.2022 - Current
- Managed over 30 influencer-led campaigns involving negotiations with nano to mega influencers.
- Implemented over 50 on ground events, managing both back end, suppliers, talents and production team.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Increased client satisfaction by delivering tailored events that met their unique objectives and preferences.
- Skillfully negotiated contracts with venues, saving clients money while maintaining high-quality standards for events spaces.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
Administrative Aide
Provincial Government of Quezon
Lucena City
01.2017 - 09.2019
- Maintained confidentiality of sensitive information while managing files, records, and communications diligently.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Expedited workflow by prioritizing tasks, delegating responsibilities, and managing deadlines effectively.
- Assisted in the preparation of approximately 5 presentations and reports per day, ensuring accurate data representation and clear messaging.
Education
Bachelor of Science - Mass Communication
Manuel S. Enverga Universtiy Foundation, Inc
Lucena City, Philippines 06.2011 - 03.2015
Skills
Event Marketing
Influencer Marketing Management
Influencer Marketing Coordination and Collaboration
Influencer Marketing Analysis and Tactics
Influencer Marketing Partnerships
Influencer Marketing Knowledge
Logistics Management
On-site Execution
Event Setup and Breakdown
Vendor negotiation
Event Marketing
Timeline
Activations and Influencer Marketing Manager
Strategic Works, Inc
08.2022 - Current
Administrative Aide
Provincial Government of Quezon
01.2017 - 09.2019
Bachelor of Science - Mass Communication
Manuel S. Enverga Universtiy Foundation, Inc
06.2011 - 03.2015