Summary
Overview
Work History
Education
Skills
References
Core Competencies
Timeline
Generic
Dan Michael V. Ricardo

Dan Michael V. Ricardo

Davao City, Province Of Davao Del Sur

Summary

Results-driven Sales Development Supervisor with 4+ years of experience in lead generation, cold calling, appointment setting, and team leadership, and 8 years of continuous service with the same company. Skilled in delivering high-quality customer support, managing fast-paced workflows, and driving ROI through proactive communication and ongoing process improvements. Proficient in CRM tools such as HubSpot and Salesforce, with a proven ability to coach cross-functional teams and provide empathetic, real-time support via chat, email, and coaching. Recognized for strong attention to detail, sound judgment under pressure, and a collaborative, coachable mindset.

Overview

9
9
years of professional experience

Work History

Sales Development Supervisor

CoDev
06.2024 - Current
  • Utilized tools such as HubSpot, Outreach, Orum, Google Calendar, SalesIntel, LinkedIn, and Sales Navigator to manage lead generation, set appointments, log detailed notes, and update internal systems.
  • Delivered high-quality support via chat, phone, and email, resolving platform issues, shift scheduling, and payment inquiries in real time with empathy and accuracy.
  • Maintained a professional tone in all communications; customized macros and responses to ensure clarity and a personalized experience.
  • Identified recurring user issues and collaborated with internal teams to improve workflows, documentation, and user experience.
  • Exercised sound judgment in adapting scripts and workflows under pressure, ensuring high accuracy and fast resolution.
  • Demonstrated strong proficiency in Google Workspace (Docs, Sheets, Gmail, Calendar) to manage daily operations and internal communication.
  • Led and coached a team of sales representatives to consistently meet and exceed KPIs across lead generation, cold calling, and appointment setting.
  • Oversaw the sales pipeline, ensuring timely lead nurturing, accurate forecasting, and consistent follow-up strategies.
  • Developed and implemented data-driven outreach strategies that increased ROI and conversion rates across multiple industries.
  • Fostered a high-performance, collaborative team environment through hands-on leadership and mentoring.
  • Partnered with cross-functional departments to refine lead quality, optimize outreach processes, and align with company goals.

Team Lead

CoDev
10.2023 - 06.2024
  • Supervised a pod of 4 SDRs, ensuring they consistently met KPIs related to outreach, lead engagement, and appointment setting.
  • Identified performance gaps, conducted root cause analysis, and created targeted action plans to improve results.
  • Regularly presented individual and team scorecards to track progress, address issues, and align on goals.
  • Provided coaching and support to team members, offering feedback on messaging, process adherence, and lead handling.

Sales Development Representative – Tier 3

CoDev
03.2023 - 10.2023
  • Led advanced outreach through LinkedIn chat, handling high-value and more complex lead segments.
  • Refined outreach scripts and personalization strategies to increase booking rates and prospect engagement.
  • Played a key role in pilot projects, mentoring junior SDRs and testing new messaging frameworks.

Sales Development Representative – Tier 2

CoDev
12.2021 - 03.2022
  • Managed mid-level outreach campaigns, using chat-based communication to qualify leads and set appointments.
  • Tailored messaging to target specific industries, increasing response and conversion rates.
  • Collaborated with internal teams to improve lead-handling workflows and messaging strategies.

Sales Development Representative - Tier 1

CoDev
07.2021 - 12.2021
  • Used LinkedIn and LinkedIn Sales Navigator to connect with prospects and initiate conversations via chat.
  • Scheduled qualified appointments for the U.S.-based Account Executives through clear and professional messaging.
  • Focused on high-volume outreach, responding to inquiries, and building rapport with potential leads.

Event Verification Specialist

CoDev
01.2017 - 01.2021
  • Reviewed and approved event submissions from U.S.-based clients, ensuring all event details met company standards and guidelines.
  • Maintained accuracy and consistency in event data, collaborating with internal teams to resolve discrepancies.

Education

Bachelor of Science in Business Administration - Human Resources and Development Management

Negros Oriental State University
04.2017

Skills

  • Appointment Setting & Cold Calling
  • Customer Communication & Retention
  • Issue Escalation & Troubleshooting
  • User Onboarding & Product Training
  • CRM Tools (HubSpot, Salesforce, Outreach)
  • Google Workspace (Docs, Sheets, Gmail, Calendar)
  • Workflow Documentation & Process Optimization
  • Empathy, Conflict Resolution & De-escalation
  • Internal Knowledge Base Management

References

Johnette Marie, Canonero, jcanonero26@gmail.com, 09175038950

Core Competencies

  • Lead Generation & Prospecting
  • Cold Calling & Appointment Setting
  • Team Leadership & Coaching
  • Sales Pipeline Management
  • Client Relationship Building
  • KPI Tracking & Performance Optimization
  • Workflow & Process Improvement
  • Positive & Collaborative Team Culture

Timeline

Sales Development Supervisor

CoDev
06.2024 - Current

Team Lead

CoDev
10.2023 - 06.2024

Sales Development Representative – Tier 3

CoDev
03.2023 - 10.2023

Sales Development Representative – Tier 2

CoDev
12.2021 - 03.2022

Sales Development Representative - Tier 1

CoDev
07.2021 - 12.2021

Event Verification Specialist

CoDev
01.2017 - 01.2021

Bachelor of Science in Business Administration - Human Resources and Development Management

Negros Oriental State University

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Dan Michael V. Ricardo