CYNTHIANI TAN
GLOBAL AFFILIATE MANAGER & STRATEGIST
Pasay
Summary
I am a proactive and achievement-oriented Affiliate Marketing Executive bringing 7 years of marketing and leadership experience with special emphasis contributing in e-commerce, iGaming and digital agency companies generating revenue. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. I also possesses versatile skills in project management, problem-solving, and collaboration through cross platform and utilized it to drive the maximum revenue and meet company's goal.
Overview
6
6
years of professional experience
Work History
Affiliate Marketing Manager | iGaming
TK Services International Ltd.
06.2022 - Current
- Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships.
- Continuously evaluated the performance of affiliate partners, providing constructive feedback and opportunities for improvement to foster a culture of growth and success.
- Analyzed competitor strategies to stay ahead of industry trends and maintain a competitive edge within the marketplace.
- Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers.
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners.
- Ensured compliance with legal guidelines, mitigating risk by closely monitoring partner activities for adherence to set standards.
- Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics.
Affiliate Partnership Coordinator
Power Digital Marketing
07.2023 - 08.2024
- Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships.
- Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers.
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners.
- Established clear lines of communication between the internal team members working on various aspects of the affiliate program.
- Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics.
- Created compelling marketing materials tailored specifically for use by affiliate partners, maximizing their promotional efforts.
- Collaborated cross-functionally to create cohesive marketing initiatives that aligned with organizational goals.
Affiliate Manager & Business Analytics | iGaming
Tri7 Solutions Inc.
09.2019 - 10.2021
- Designed and executed effective marketing campaigns to drive traffic to partner websites.
- Educated affiliates on best practices for promoting our products effectively, enhancing their performance within the program in turn.
- Improved communication and collaboration between affiliates through regular newsletters, webinars, and meetings.
- Implemented rigorous fraud detection measures to ensure the integrity of the program, protecting company reputation and ROI.
- Managed high-performing affiliate team, consistently exceeding company goals for revenue generation.
Global Senior Affiliate & Project Manager
Elfo SDN BHD.
03.2022 - 12.2022
- Managed affiliate program budgets effectively, ensuring positive return on investment for the company.
- Created compelling marketing materials tailored specifically for use by affiliate partners, maximizing their promotional efforts.
- Conducted regular audits of affiliate accounts to ensure accuracy in tracking, reporting, and payments.
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners.
Education
BBA - Business Management
Universitas Terbuka Medan
Medan, Indonesia 04.2001 -
High School Diploma -
WR Supratman 1
Medan, Indonesia 04.2001 -
Skills
Partnership Development
Timeline
Affiliate Partnership Coordinator
Power Digital Marketing
07.2023 - 08.2024
Affiliate Marketing Manager | iGaming
TK Services International Ltd.
06.2022 - Current
Global Senior Affiliate & Project Manager
Elfo SDN BHD.
03.2022 - 12.2022
Affiliate Manager & Business Analytics | iGaming
Tri7 Solutions Inc.
09.2019 - 10.2021
BBA - Business Management
Universitas Terbuka Medan
04.2001 -
High School Diploma -
WR Supratman 1
04.2001 -