Hi, I’m
Cristy Encenares
Caloocan City
Summary
Highly effective entertainment manager in specializing large-scale event coordination enhancing business Productivity, optimizing brand image and awareness. Offering an array of skills in efficient Allocation,cross-functional collaboration,trend analysis,building to maintaining sales pipelines,market Analysis,entertainment programs, fundraising, performance analysis, advertising,fashion retail,financial budget Management,growth opportunities and stakeholder engagement.
Overview
10
years of professional experience
Work History
Freelancer
International Musician Artist Manager / Booking Agent for land base and cruise ships
01.2015 - Current
Job overview
- 7 year’s experience in music industry marketing
- Public relations and advertising campaign
- Marketing campaigns
- Outbound Marketing
- Theatrical, music production, and staging performance
- Specialize in principles, concepts, and techniques concerning on live performance Entertainment/booking, touring strategy
NIKI LIVE Singapore
Administrative Manager
02.2024 - 09.2024
Job overview
- Ensured smooth daily operations with timely completion of all essential administrative tasks and responsibilities.
Uplive
UPLIVE PH OPERATIONAL ADMIN
12.2019 - 01.2022
Job overview
- I have brought agencies from other platforms to Uplive, not only from the Philippines but also from other countries like Latin America and the USA
- When I began working with Uplive, the Philippines region was under Malaysian ownership
- Through my connections in the television network industry here in the Philippines, we successfully transitioned the ownership of the Philippines region to the USA in just one month
- I now oversee five agencies in Uplive, all of which are experiencing continuous growth and have between 300 to 500 hosts each
- As one of the mentors for these top agencies in Uplive Philippines, I guide them on how to expand their agencies
- Each agency has been able to generate monthly earnings ranging from $30,000 to $40,000 USD
- Currently, there are over 800 active agencies in the Philippines, and I have successfully onboarded five Business Development professionals, all of whom manage significant agencies in the Philippines
- The growth in 2021 was exponential for us
- Our total monthly revenue increased by 5-6 times in the USA, Canada, and Australia, while in the Philippines, it grew by 30 times
- In addition, I have organized various offline events to promote Uplive in the Philippines, including TV guest appearances, media promotions through television and online channels, websites, and hosting events with my team to attract more users
- Most recently, we concluded a press conference in the Philippines for the Worldstage Singing for the World competition
- Within my dedicated team, I have experts in Business Development, Marketing, Video Editing, and Graphic Design
- We have our own production and marketing teams, as well as strong connections with major networks and brands here in the Philippines
- Since establishing Uplive Philippines in January 2020, we have achieved remarkable growth within the Philippines region and have become the top live streaming platform on Google Play Store within a year
Cuddle
Operation Talent Manager
12.2019 - 04.2020
Job overview
- Company Overview: Audio Live Streaming
- With a monthly revenue $20,000 - $50,000
- Audio Live Streaming
BLive
Live Streaming Operation Manager
09.2019 - 12.2019
Job overview
- Company Overview: Live Streaming Platform
- Live Streaming Platform
Education
La Consolation College
La Consolation College from Hotel And Restaurant Services
01.2008
Skills
- Creative skills
- Organizational skills
- Communication skills
- Financial skills
- Leadership skills
- Team building skills
- Motivational skills
- Creative thinking
- Analytical skills
- Management style
- Networking skills
Languages
English
Tagalog
Analytics
- Coordinating with internal cross-functional stakeholders as well as outside parties, including labels, publishers, composers, managers even attorneys regarding clearance, ownership, financial procedures, and license
- Acts as the marketing lead for specific projects. This includes developing and executing the overall marketing plan, budget, and strategy for campaigns
- Guides partners in creating well developed creative plans
- Works with partners to create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment
- Heads negotiations as it relates to marketing strategy
Personal Information
Date of Birth: 09/29/86
Hobbies and Interests
- Music
- Travelling
Timeline
Administrative Manager
NIKI LIVE
02.2024 - 09.2024
UPLIVE PH OPERATIONAL ADMIN
Uplive
12.2019 - 01.2022
Operation Talent Manager
Cuddle
12.2019 - 04.2020
Live Streaming Operation Manager
BLive
09.2019 - 12.2019
International Musician Artist Manager / Booking Agent for land base and cruise ships
Freelancer
01.2015 - Current
La Consolation College
La Consolation College from Hotel And Restaurant Services
01/2008