Cristina C. Francisco
Country Manager/Entrepreneur
Pasay City, Manila, PHL
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Country Manager
VT Markets Ltd.
Makati
04.2022 - Current
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created reports and presentations detailing business development activities.
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Met with clients to maintain communication to enhance teams' execution on new products.
- Supported operations management, sales and marketing efforts to increase revenue and overall financial health.
Country Manager
GKFX Prime
02.2021 - 04.2022
- GKFX Prime - Coordinates with the higher management to ensure company goals and visions are met
- Works closely with the marketing head for digital promotions and other materials
- Lead the sales team and design sales strategies in the retail and affiliate market.
Country Manager
Tickmill Ltd
02.2020 - 02.2021
- Drive national growth strategies through effective management of direct clients, fund managers and IBs
- Driving new account sales by presenting Tickmill's products and benefits.
Country Lead
Alpari Limited
06.2016 - 02.2020
- Converting leads into sales & ensuring high quality interaction with potential clients
- Works closely with the marketing head for digital promotions and other materials
- Assisting Compliance with the processing of Know-Your-Client documentation.
Country Lead
Forextime Limited
01.2016 - 02.2020
- Managing day to day operations for the Philippines site - Provide training to new sales managers - Lead daily sales huddle to ensures task are completed
Client Service Manager
MetisEtrade Inc
10.2015 - 01.2016
- Supervised a team of specialists in charge of managing relations with trade clients - Developed and updated staff training programs and reference manuals
Team Lead
JP Morgan Chase & Co
12.2009 - 10.2015
- Suggested ways to improved processes - Managed team performance and progress - Provided training to newly hired retail banking employees
Customer Service Representative
PeopleSupport
06.2007 - 12.2009
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Education
Bachelor - Cooperatives, Business Management
Polytechnic University of the Philippines
01.2003 - 01.2007
Skills
Staff Management
Policies and procedures
Strategic planning
Budget Management
Recruiting
Affiliate operations
Business planning
Key Performance Indicators
Operations management
Financial Management
Project Management
Sales and marketing
Business Development
Coaching and mentoring
Timeline
Country Manager
VT Markets Ltd.
04.2022 - Current
Country Manager
GKFX Prime
02.2021 - 04.2022
Country Manager
Tickmill Ltd
02.2020 - 02.2021
Country Lead
Alpari Limited
06.2016 - 02.2020
Country Lead
Forextime Limited
01.2016 - 02.2020
Client Service Manager
MetisEtrade Inc
10.2015 - 01.2016
Team Lead
JP Morgan Chase & Co
12.2009 - 10.2015
Customer Service Representative
PeopleSupport
06.2007 - 12.2009
Bachelor - Cooperatives, Business Management
Polytechnic University of the Philippines
01.2003 - 01.2007