Conrad Anthony Hernandez

• Played a crucial role in the product team, leading efforts to strategically explore and build innovative solutions.
• Drove the creation of new business opportunities by analyzing market trends and identifying emerging opportunities.
• Contributed significantly to shaping the future product portfolio and maintaining PLDT’s competitive edge in the industry.

• Identified areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
• Developed and implemented strategic customer experience activation frameworks for integrated marketing communications plans, leading brainstorming sessions and overseeing consumer experience projects to meet KPIs. Managed all phases of strategic activations from planning to execution. Reduced costs significantly by effectively managing marketing asset inventory and maximizing the use of existing materials.
• Collaborated with other group managers to develop best practices for operational efficiency across departments.
• Joined the organization to professionalize brand activations by enhancing processes and creating talent development programs to boost team efficiency.
• Took the lead in handling integrated marketing campaign specifically for Jolly Corn.
• Drove organizational change initiatives that resulted in streamlined operations, improved employee morale, and increased efficiencies throughout the group.

• Joined the organization to design and implement strategic consumer activations for brands and partners.
• Developed comprehensive plans for integrated marketing communications and brand activations. Managed marketing communications and cultivated partnerships with other companies.
• Enhanced process flow to improve project coordination across various departments.

• Increased revenue by optimizing project spending, cutting costs, and refining financial processes to improve cash flow.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Led briefing, strategy liaison, creative development, and presentations for consumer brand activations, while managing and expanding accounts to ensure stable revenue growth.
• Directed a team of account and project managers, conducting training sessions to enhance talent development and operational efficiency.

• Joined the organization to design and execute strategic consumer activations for brands and partners.
• Developed comprehensive plans for integrated marketing communications and brand activations.
• Enhanced process flows to improve project coordination across departments.
• Managed marketing communications and established partnerships with other companies.

• Freelance Composite Artist for Sylphs and Other Faeries Corp, Manila
• Junior Project Manager for SPANK!, a Lowe Group Company, Makati
• Project Studio Designer and Studio Dealer for RTG Studio, Makati

• Calmly and efficiently managed inbound and outbound calls for data updates and account processing.
• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.

Coordinated production and provided post-production support, ensuring all requirements were met and everything was in place from start to finish.