Chrisyl Paez

• Led and mentored a team of 14 marketing professionals, providing strategic guidance, performance coaching, and professional development opportunities to foster a high-performing team culture.
• Developed and executed data-driven marketing support strategies in collaboration with content editors, web developers, and SEO & Paid Media specialists to deliver optimized, high-impact campaigns for clients.
• Maintained proactive communication with management and operations teams to ensure partner and client needs are met regarding pricing, quality, and delivery concerns, resolving issues efficiently to drive customer satisfaction.
• Spearheaded cross-functional collaboration to ensure consistent and compelling brand messaging across all marketing channels, improving audience engagement and campaign success.
• Managed all task and schedule coordination for the marketing team, ensuring timely execution of campaigns, deliverables, and team priorities to maximize efficiency and effectiveness.
• Oversaw the Web Development Support Board, handling client site issues, technical requests, and troubleshooting to maintain website functionality, performance, and security.
• Identified process gaps and implemented improvements, creating process maps and streamlining workflows to enhance operational efficiency, client experience, and service delivery.
• Optimized internal processes within the marketing team and expanded best practices across other departments, enhancing overall organizational productivity.
• Designed and refined job descriptions and KPIs for marketing team members to align with evolving market trends, ensuring roles remain relevant and performance-driven.
• Served as a key liaison between the Head of Operations in the UK & AU and Agency Owners, ensuring the seamless dissemination of new processes, strategies, and policy updates.
• Led Monthly Business Reviews, analyzing campaign performance, client growth, and value generation, and identifying opportunities to optimize service offerings and strengthen client relationships.

*Added Roles & Responsibilities

• Promoted to a full client-facing role after 3 months, handling Tier 1 partner agency accounts
• Responsible for handling, retaining, and upselling 3 Agency Partner Accounts with a total value of $50K dollars

• Collaborated cross-functionally with content editors, web developers, and SEO specialists to develop and execute data-driven content strategies, ensuring alignment with business goals and optimizing campaign performance.
• Maintained proactive communication with management and operations teams to ensure client needs are met regarding pricing, quality, and timely delivery, swiftly resolving concerns to enhance customer satisfaction.
• Led process improvements to optimize operational efficiency between clients and the company, identifying gaps, developing process maps, and implementing streamlined workflows for a seamless end-to-end experience.
• Served as a liaison between management and clients, ensuring effective communication, strategic alignment, and the smooth execution of new processes and operational changes.
• Managed fee collection and client invoicing, ensuring accurate billing, timely payments, and resolution of financial concerns, while implementing efficient internal processes for better financial management.
• Trained and shadowed under a full-time Account Manager, gaining hands-on experience in client interactions, relationship management, and strategic account handling to ensure readiness for a full client-facing role.
• Completed specialized training in client retention, upselling, and account management, leveraging insights to identify growth opportunities and strengthen long-term client partnerships.
• Conducted Monthly Business Reviews, analyzing campaign performance, agency growth, and revenue generation, while identifying strategies to enhance service offerings and client satisfaction.
• Negotiated contract terms with clients, securing mutually beneficial agreements that align with business objectives.
• Successfully resolved escalated client issues, preventing potential churn and maintaining positive, long-term relationships.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution and operational efficiency.
• Developed targeted presentations and performance reports, equipping clients with data-driven insights for informed decision-making and strategic planning.
• Implemented upselling and cross-selling strategies, increasing revenue from existing accounts while enhancing the overall client experience.
• Streamlined internal processes to improve efficiency in account and client management tasks, reducing operational bottlenecks.
• Boosted client retention by developing and implementing a comprehensive account management strategy tailored to client needs.
• Proactively identified at-risk accounts, applying retention strategies to prevent churn and foster long-term loyalty.

• Achieved annual sales targets by developing and executing strategic selling plans in coordination with the Sector Manager and senior sales personnel.
• Prospected, developed, and managed new and existing B2B accounts, expanding the client base and driving revenue growth.
• Built and maintained strong relationships with key decision-makers within hotels, restaurants, and industrial clients, positioning the company as a trusted supplier of hospitality-grade chemicals.
• Conducted on-site facility visits to assess customer needs, demonstrate product applications, and recommend customized chemical solutions to optimize operational efficiency.
• Provided expert consultation on proper chemical usage, recommending optimal dosages, flow rates, and dispensing solutions to enhance cost-effectiveness and sustainability.
• Managed a portfolio of high-value clients, ensuring seamless service, retention, and growth through upselling and cross-selling of complementary products.
• Led negotiations on pricing, contracts, and service agreements, securing mutually beneficial terms while ensuring profitability and long-term client commitment.
• Handled customer complaints and troubleshooting, resolving product or service issues efficiently to maintain high client satisfaction and retention.
• Developed and executed account sales plans, working closely with senior leadership to align with company growth objectives.
• Conducted Monthly Business Reviews with key accounts, analyzing performance data and identifying opportunities for revenue growth and process improvements.
• Collaborated with operations and logistics teams to ensure timely product delivery, quality control, and efficient inventory management.
• Managed invoicing and collections, ensuring timely payments and resolving any billing concerns to maintain positive cash flow.
• Maintained detailed records of sales activities, customer interactions, and market trends, utilizing CRM tools to track progress and forecast sales performance.
• Stayed updated on industry trends, regulatory requirements, and competitor activities, ensuring the company remains competitive in the hospitality chemicals market.

• Generated and nurtured leads by researching potential clients, retargeting old leads in Salesforce, and identifying opportunities within assigned geographic territories.
• Executed cold calling and outreach strategies, setting up business meetings with prospect groups and clients to present and discuss subscription products and services.
• Developed tailored proposals and presentations to communicate product value effectively, securing new contracts and expanding the client base.
• Negotiated pricing, promotions, and long-term contracts, ensuring favorable terms for both clients and the company.
• Managed full-cycle sales, from prospecting and pitching to closing deals and post-sales support, ensuring high client retention and satisfaction.
• Upsold and cross-sold additional products and services to existing clients, maximizing revenue opportunities.
• Provided consultative sales support, addressing client concerns, offering recommendations, and presenting customized solutions.
• Maintained accurate CRM records (Salesforce), tracking leads, follow-ups, and client interactions for effective pipeline management.
• Collaborated with internal teams (Learning & Development, Finance, Legal, and Operations) to ensure seamless contract execution and onboarding.
• Conducted regular account check-ins to strengthen client relationships, monitor performance, and identify further growth opportunities.
• Reported sales performance and market insights to senior management, helping refine sales strategies and identify areas for business growth.
• Met and exceeded sales targets through consistent prospecting, relationship-building, and data-driven sales strategies.

• Developed and maintained strong relationships with clients and potential customers through proactive cold calling, sales calls, and in-person meetings, driving business growth and increasing revenue.
• Identified new sales opportunities by researching market trends, competitors, and potential partners, presenting tailored hotel services and event packages to clients.
• Created customized proposals and negotiated contracts for corporate events, social functions, and long-term travel agency partnerships, ensuring mutually beneficial terms.
• Conducted competitor analysis to stay ahead in pricing, promotions, and service offerings, adjusting sales strategies accordingly.
• Led the renewal and maintenance of contracts with existing travel agency partners, ensuring continued business and fostering long-term relationships.
• Represented the hotel at hospitality trade shows, exhibitions, and conferences, promoting special deals, acquiring new clients, and expanding brand reach.
• Managed contract negotiations for room rates, event packages, and bulk bookings, securing profitable deals while meeting client expectations.
• Oversaw event bookings and individual guest reservations through IFCA hotel reservation system, ensuring seamless execution and guest satisfaction.
• Handled payment collection, invoice preparation, and coordination with finance teams for official receipts, ensuring timely and accurate billing processes.
• Processed purchase orders for banquet and event requirements, coordinating with hotel banquet teams to ensure high-quality food, décor, and service.

• Consistent Dean List 2013-2016
• Recipient of Honors' Scholarship, 2013-2016
• Honorable Mention Awardee, Class of 2016