Christine Anne Mirasol
Summary
Product Marketing Manager/Officer with 13 years of experience developing and launching marketing campaigns for various products and services, mostly in the banking industry for the bank's credit, debit, and prepaid cards. Efficient project manager of marketing campaigns and projects to increase the awareness and usage of the company's products.
Overview
13
13
years of professional experience
Work History
Product Marketing Manager/Officer
UnionBank Of The Philippines
12.2022 - Current
- Develops, implements and oversees marketing plans and materials for all Cards Usage Business programs, campaigns and events of the Bank to attract potential customers and retain existing customers.
- Utilizes all communication channels available and explores other communication channels for the Bank's Cards Usage Business to increase brand awareness and market share.
- Collaborates with cross-functional units to ensure that marketing campaigns are implemented on time.
- Collaborates with advertising agencies for creation of campaign marketing materials and ensures they follow the bank's branding guidelines.
Cards Usage Program Manager
UnionBank Of The Philippines
12.2021 - 11.2022
- Launched and and managed quarterly General Usage/Spend Anywhere e-GC and Shop, Dine, Travel promos for all UnionBank Credit Cards to encourage credit cardholders to increase their in-store, online, local and international credit card usage and to generate promo billings during the promo periods.
- Managed cross-functional units and advertising agencies for successful project completion within deadlines and budgets.
- Managed and helped resolve cardholder inquiries and issues raised by the Customer Engagement and Customer Service units.
- Enhanced project visibility with regular status updates, leading to increased stakeholder engagement.
Credit Card Marketing Officer
BDO Unibank, Inc.
06.2019 - 11.2021
- Launched ang managed quarterly Treats e-GC/GC or cash back/rebate promos for all BDO Credit Cards to increase cardholders' online and in-store usage and to generate promo billings during the promo periods.
- Managed and collaborated with cross-functional units and advertising agencies to ensure the successful implementation of the promos.
- Managed and monitored the monthly budget to ensure the promos are implemented within the budget.
- Conducted promo trainings with Customer Service and helped them resolve cardholder inquiries and issues related to the promos.
Debit Marketing Officer
BDO Unibank, Inc.
09.2016 - 06.2019
- Launched and managed promos for the BDO Debit Mastercard and BDO Debit Visa Card to increase Point-of-Sale (POS) and online usage.
- Managed and collaborated with cross-functional units and advertising agencies to ensure the successful implementation of the promos.
- Managed and monitored the monthly budget to ensure the promos are implemented within the budget.
- Conducted promo trainings with Customer Service and helped them resolve cardholder inquiries and issues related to the promos.
Marketing and Product Support Analyst
Metropolitan Bank And Trust Company
06.2013 - 08.2016
- Conceptualized, implemented and evaluated various promos and promotional events conducted to increase issuance and Point-of-Sale (POS) usage of the Metrobank Debit and Prepaid Cards.
- Managed and collaborated with cross-functional units and vendors for the successful implementation of the promos and promotional events.
- Ensured correct testing and proper implementation of projects involving the Metrobank Debit and Prepaid Cards.
- Assisted the Product Managers in the product development and enhancement activities of Metrobank's Card and Deposit products.
Product Specialist
PLDT Global (Phils.) Corporation
07.2011 - 03.2013
- Created Service Descriptions to jumpstart the launch projects of PLDT Global's International Retail Products, namely, the PIN2B, A&B, and IP DID services (e.g. PIN2B for France, Germany, Spain, Malaysia; A&B PLDT for EU countries; IP DID for Singapore and other countries; IP DID for all countries).
- Launched projects of PIN2B, A&B and IP DID services (e.g. User Access Creation for partner carriers, User Acceptance Testing with Service Delivery Management team and partner carriers, CRM & Operations Training, Product Training, Inputs on the Branding and Collaterals Design).
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Managed and collaborated with cross-functional units in the Philippines and abroad for the successful implementation of projects.
Education
Bachelor of Science - Major in IBS - Marketing Management
De La Salle University
2401 Taft Ave, Malate, Manila, 1004 Metro Manila10.2010
Skills
- Brand and Product Marketing Management
- Marketing Budget Management
- Marketing Communications
- Photography and Photo Editing
- Copywriting
Timeline
Product Marketing Manager/Officer
UnionBank Of The Philippines
12.2022 - Current
Cards Usage Program Manager
UnionBank Of The Philippines
12.2021 - 11.2022
Credit Card Marketing Officer
BDO Unibank, Inc.
06.2019 - 11.2021
Debit Marketing Officer
BDO Unibank, Inc.
09.2016 - 06.2019
Marketing and Product Support Analyst
Metropolitan Bank And Trust Company
06.2013 - 08.2016
Product Specialist
PLDT Global (Phils.) Corporation
07.2011 - 03.2013
Bachelor of Science - Major in IBS - Marketing Management
De La Salle University
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