Christian James Ylarde

Responsibilities:
1 People Management:

- Oversee total south mindanao unilever team

- Develop a Strong relations with distributor teams and major accounts

- Lead and motivate a team of channel sales representatives and coordinators.

- Provide coaching, training, and performance evaluations to enhance team effectiveness.

- Foster a collaborative and results-oriented work environment.

2 Distributor Management:

- Oversee distributor operations and ensure effective coverage of channels within General Santos City.

- Develop strong relationships with distributors, providing guidance, support, and performance feedback.

- Monitor distributor performance metrics, including sales volume, inventory management, and order fulfillment.

2 Channel Development:

- Identify growth opportunities within the region by analyzing market trends, consumer behavior, and competitor activities.

- Collaborate with channel partners (wholesalers, retailers, and sub-distributors) to expand market reach.

- Implement channel-specific strategies to optimize product placement and visibility.

3 Sales and Distribution:

- Set ambitious sales targets for the region and work closely with the sales team to achieve them.

- Ensure timely and accurate product distribution to meet customer demand.

- Monitor stock levels, replenishment cycles, and product availability.

4 Market Intelligence:

- Stay informed about industry trends, competitor activities, and consumer preferences.

- Conduct regular market visits to gather insights and identify potential gaps or opportunities.

- Use data-driven insights to make informed decisions and adjust strategies as needed.

5 Collaboration:

- Work closely with cross-functional teams (marketing, supply chain, finance) to align strategies and achieve business objectives.

- Participate in regional and national meetings to share best practices and contribute to overall company success.

- Planning and developing curriculum and strategies to enhance field teams capability
- Establishing and maintaining appropriate systems for measuring capabilities
- Monitoring, measuring, and reporting on the training and development plans and achievements within agreed formats and timescales.
- Tapping on subject matter expert to be further enhance the capabilities of the team
- Designing training courses and programs necessary to meet training needs, or managing this activity via external providers.
- Identifying, selecting, and managing external training and accreditation bodies, agencies, and providers necessary to deliver required training to appropriate standards.
- Organizing training venues, logistics, transport, and accommodation as required to achieve efficient training attendance and delivery.

Key Accountabilities/Deliverables;

- Strategize the total Route To Market approach for total North and Central Luzon

- Develop End to End Strategy from order capture to collection

- Enhance both Unilever field teams and distributor field teams capability in developing channels and operations

Key Accountabilities/Deliverables

• Developing top Major Customers through the execution of differentiated national and customized activities
• Ensuring regular customer engagement to further build business and relationship
• Responsible for reviewing, analyzing, and planning category-growing initiatives to win in the customer via cross-functional engagement and stakeholder management
• Responsible for leading and coordinating with distributor on delivery of sales via execution of brilliant basics as well as execution of all plans and programs
• Ensuring perfect basics such as stock availability, replenishment across all branches, visibility and merchandising of products in-store
• Ensuring successful new store openings by making Unilever brands stand out inside the store
• Responsible for growing categories under a business unit assignment

1 Distributor Management:

• Oversee distributor operations and ensure effective coverage of channels within General Santos City.
• Develop strong relationships with distributors, providing guidance, support, and performance feedback.
• Monitor distributor performance metrics, including sales volume, inventory management, and order fulfillment.

2 Channel Development:

• Identify growth opportunities within the region by analyzing market trends, consumer behavior, and competitor activities.
• Collaborate with channel partners (wholesalers, retailers, and sub-distributors) to expand market reach.
• Implement channel-specific strategies to optimize product placement and visibility.

3 Sales and Distribution:

• Set ambitious sales targets for the region and work closely with the sales team to achieve them.
• Ensure timely and accurate product distribution to meet customer demand.
• Monitor stock levels, replenishment cycles, and product availability.

4 Market Intelligence:

• Stay informed about industry trends, competitor activities, and consumer preferences.
• Conduct regular market visits to gather insights and identify potential gaps or opportunities.
• Use data-driven insights to make informed decisions and adjust strategies as needed.

5 Team Leadership:

• Lead and motivate a team of channel sales representatives and coordinators.
• Provide coaching, training, and performance evaluations to enhance team effectiveness.
• Foster a collaborative and results-oriented work environment.

6 Collaboration:

• Work closely with cross-functional teams (marketing, supply chain, finance) to align strategies and achieve business objectives.
• Participate in regional and national meetings to share best practices and contribute to overall company success.