Summary
Overview
Work History
Education
Skills
Training
Timeline
Generic
CHRISTIAN BENEDICT CANDA

CHRISTIAN BENEDICT CANDA

Marikina City

Summary

Dynamic professional with a proven track record in revenue management, reservations, and guest experience, dedicated to driving business growth through strategic leadership and operational efficiency. Expertise in team management and innovative problem-solving fosters a collaborative environment that enhances performance and achieves organizational goals. Committed to leveraging data-driven insights to optimize distribution strategies and loyalty programs, ensuring exceptional guest satisfaction and retention. Passion for implementing best practices that elevate overall service quality and contribute to long-term success.

Overview

19
19
years of professional experience

Work History

Group Director of Revenue & Ecommerce

AyalaLand Hotels & Resorts Corporation
07.2023 - Current
  • Managing 12 Seda Hotels and 4 Resorts under TKDC. Total of 3,000+ Rooms
  • In charge of the revenue management and distribution strategy, reservations operations, channels, ecommerce, and guest loyalty
  • Developed the Seda Loyalty Program in 2016 which to date has over 100,000 members and contributes to over 20% of revenue
  • New assignment: Enhancing Guest Experience, Online Reputation & Digitalization
  • Ongoing Projects: Revenue Management System, Revenue Dashboards, Website Booking Channel

Group Revenue Manager

AyalaLand Hotels & Resorts Corporation
01.2016 - 01.2023

Group Revenue Manager

AyalaLand Hotels & Resorts Corporation
01.2012 - 01.2015

Manager – Yield Management

Star Cruises ROHQ
01.2010 - 01.2012
  • In charge of increasing revenue thru management of cabins and pricing for 4 Cruise Ships
  • Oversees the daily operations of Inventory Management and Pricing and balancing revenues from Gaming and Leisure

Revenue & Reservations Manager

Shangri-la Hotels (Edsa Shangri-la Manila and Traders Hotel Manila)
01.2007 - 01.2010
  • Develop revenue maximization initiatives in rooms and banqueting and create the Revenue Management process in the hotel.
  • Achievements: Highest Scorer in the Shangri-la Revenue Manager Exam. Member of the Traders Hotel Manila S&M team nominated as hotel of the year.

Education

Certificate - Hospitality Administrator (CHA) & Guest Service Professional

American Hotel & Lodging Educational Institute (AHLEI)

Certificate Program - Hotel Revenue Management

Cornell University Online Learning

Business Analytics Program - Strategy Management for Business Leaders

Asian Institute of Management
01.2024

Bachelor of Science - Hotel and Restaurant Administration

University of the Philippines
01.2003

Skills

  • Strategic revenue optimization
  • Strong analytical thinking
  • Customer loyalty management
  • Online Distribution and Direct Reservations
  • Effective channel strategies for hotel pre-launch
  • Advanced Excel proficiency
  • Innovation project leadership
  • Strategic planning

Training

  • Data Literacy – 2024 | Asian Institute of Management
  • Panelist – Revenue, Hotel Philippines Conference | 2024 | Manila
  • HSMAI Revenue Optimization Conference | 2024 | Singapore
  • Speaker -Hotels and Resorts Revenue Management and Innovation Summit | 2024 | Shangri-la The Fort, Manila, Philippines
  • Speaker – 6th Hospitality Summit | 2024 | City of Dreams, Philippines
  • Panelist – 6th Hospitality Philippines Conference | 2023
  • Panelist - HSMA Revenue Training | 2023
  • CLICK – Booking.com | 2023 Amsterdam, Netherlands
  • Direct Booking Summit | 2019 The Fullerton Hotel, Singapore
  • HSMAI Revenue Conference | 2018 | Marina Bay Sands, Singapore
  • Panelist in the IDEAS Revenue Conference | 2017, Dusit Thani Hotel, Makat
  • Travel Distribution Summit Asia | 2014 Raffles Convention Centre, Singapore

Timeline

Group Director of Revenue & Ecommerce

AyalaLand Hotels & Resorts Corporation
07.2023 - Current

Group Revenue Manager

AyalaLand Hotels & Resorts Corporation
01.2016 - 01.2023

Group Revenue Manager

AyalaLand Hotels & Resorts Corporation
01.2012 - 01.2015

Manager – Yield Management

Star Cruises ROHQ
01.2010 - 01.2012

Revenue & Reservations Manager

Shangri-la Hotels (Edsa Shangri-la Manila and Traders Hotel Manila)
01.2007 - 01.2010

Certificate Program - Hotel Revenue Management

Cornell University Online Learning

Business Analytics Program - Strategy Management for Business Leaders

Asian Institute of Management

Bachelor of Science - Hotel and Restaurant Administration

University of the Philippines

Certificate - Hospitality Administrator (CHA) & Guest Service Professional

American Hotel & Lodging Educational Institute (AHLEI)
CHRISTIAN BENEDICT CANDA