Chris Yates
Siargao Island
Summary
Experienced Press Officer with over a decade of expertise in media relations for the Professional Windsurfers Association (PWA) World Tour and editor of an international magazine. Skilled in live event coverage, editorial content creation, and compelling interviews. Adept at delivering real-time text commentary, producing high-quality press releases, and managing content for both digital and print platforms. Passionate about engaging audiences with insightful reports and intriguing analysis. Highly capable of working independently or integrating into a team to meet deadlines effectively.
Overview
13
13
years of professional experience
Work History
Press Officer
Professional Windsurfers Association (PWA World Tour)
04.2012 - Current
- Company Overview: Global organization focused on professional windsurfing events
- Provide live text commentary during competitions to ensure real-time audience engagement
- Produce detailed and engaging event previews, summaries, and daily press releases during events
- Conduct interviews and create feature content for the association’s website and media channels
- Was also their Social Media Manager between 2013-2019 - organically grew the account from zero to approx 40k followers on zero budget for advertising
- Global organization focused on professional windsurfing events
Editor
Windsurf Magazine
09.2023 - 10.2024
- Company Overview: UK-based global magazine focused on windsurfing
- Oversaw content production and editing for a 10-issue-per-year global magazine
- Authored monthly editorials and maintained high editorial standards
- Collaborated with industry professionals to develop relevant and compelling content that engages the audience
- UK-based global magazine focused on windsurfing
Freelance Feature Article
Red Bull
09.2022 - 09.2022
- Created a bespoke profile piece on rising extreme sports athlete Liam Dunkerbeck, following his U20 PWA Youth Wave World Championship victory
- Worked closely with Red Bull to tailor the piece to their specifications
- Obtained an exclusive quote from Liam immediately after securing his championship title
Education
Bachelor of Science - Business Management
Swansea University
Wales, United Kingdom 06-2010
Skills
- Media relations
- Content creation
- Social media strategy
- Editorial oversight
- Audience engagement
- Interviewing skills
- Creative writing
- Digital marketing
- Press release writing
- Social media marketing
Affiliations
- Surfing, golf, tennis, windsurfing.
- Cooking / barbecuing
- Stocks
References
References available upon request.
Timeline
Editor
Windsurf Magazine
09.2023 - 10.2024
Freelance Feature Article
Red Bull
09.2022 - 09.2022
Press Officer
Professional Windsurfers Association (PWA World Tour)
04.2012 - Current
Bachelor of Science - Business Management
Swansea University
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