CHRIS GASPAR-SEOW
Las Pinas, Metro Manila
Summary
Accomplished sales leader with a proven track record at Philmetal Products, adept in sales strategy and team leadership. Spearheaded initiatives that significantly increased market share and fostered client relations, leveraging skills in negotiation and customer engagement. Achieved sales growth by capitalizing on cross selling, up-selling, market trends and coaching teams towards excellence.
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Adept individual with more than 28 years working as Senior Manager / VP of Sales & Marketing. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
29
29
years of professional experience
Work History
Head of Sales - Vismin
Philmetal Products
Makati City, Metro Manila, Philippines
05.2024 - Current
- Increased market share by leading strategic initiatives and optimizing sales processes.
- Developed high-performing sales team.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry events and conventions to expain sales opportunities.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Assisted sales team members in developing customer relationships, and building customer loyalty.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Enhanced client relations, fostering long-term partnerships with personalized solution offerings.
- Identified new business opportunities to expand customer base and increase brand visibility.
- Collaborated with marketing department to align sales campaigns with overall brand strategy.
- Generated significant sales growth by identifying and capitalizing on emerging market trends.
- Established clear goals and benchmarks for team, driving accountability and success.
- Led cross-functional teams to develop comprehensive sales plans and achieve company objectives.
- Streamlined sales operations, reducing overhead costs while maintaining service quality.
- Enhanced product knowledge among team members to boost confidence and sales effectiveness.
- Boosted team morale and productivity with positive leadership and clear communication.
- Managed key accounts, ensuring retention and growth through personalized care and attention.
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
National Sales Head
Steel Corporation of the Philippines
Makati City, Metro Manila, Philippines
02.2022 - 05.2024
- Led a high-performance sales team, providing coaching and mentorship to drive individual growth and overall success.
- Worked closely with product development teams to translate customer feedback into actionable insights for future enhancements or new offerings.
- Developed comprehensive training programs for new hires, ensuring a seamless onboarding process and rapid integration into the sales team.
- Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets.
- Optimized territory assignments for maximum sales coverage, taking into account factors such as market potential and travel efficiency.
- Championed a customer-centric approach within the sales organization, emphasizing the importance of understanding client needs and delivering tailored solutions accordingly.
- Analyzed competitors'' strategies and offerings to identify areas of opportunity or differentiation in the marketplace.
- Streamlined internal processes for increased efficiency, enabling faster response times to customer inquiries and concerns.
- Organized successful trade shows and conferences, showcasing products and forging valuable industry connections.
- Managed a large portfolio of accounts, consistently delivering exceptional customer service and fostering long-lasting relationships.
- Coordinated cross-functional efforts between departments such as finance, operations, and logistics to ensure seamless execution of sales strategies from inception through delivery.
- Drove continuous improvement initiatives within the sales organization, cultivating a culture of innovation and excellence.
- Launched new products by collaborating with internal and external teams to create comprehensive launch plans, ensuring a smooth introduction into the marketplace.
- Established strong relationships with key clients, ensuring long-term customer loyalty and expanding business opportunities.
- Collaborated with marketing department to develop targeted campaigns that effectively communicated product value propositions to potential customers.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Liaised with marketing and product development departments to maintain brand consistency.
- Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Developed and assigned monthly sales quotas to over 2000MT for National Sales team.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Trained and developed exceptional sales leaders.
Country Sales Manager
Aalborg Cement Philippines
Las Pinas, Metro Manila, Philippines
11.2020 - 01.2022
- Monitored performance metrics, providing actionable insights that drove continuous improvement within the internal logistics and sales team (APAC Region).
- Encouraged collaboration between different sales teams (APAC Region) ensuring smoother operations during large-scale projects.
- Spearheaded new product launches, coordinating promotional efforts for successful market penetration.
- Collaborated with internal departments (malaysia for Philippines operations) to streamline processes, resulting in improved customer satisfaction and retention rates.
- Negotiated favorable contract terms with suppliers, reducing costs while maintaining quality standards for products offered.
- Initiated targeted email campaigns which resulted in increased brand awareness among potential clients.
- Established annual sales objectives by forecasting potential revenues based on past performance data and industry trends.
- Only Country Sales Manager to achieve and exceed monthly and year end sales targets in MT and USD value (for year 2021).
- Improved communication between Philippines Regional office and Head Office in Malaysia and China through regular online meeting, streamlined processes and reporting procedures.
- Introduced incentive programs for top-performing employees leading towards higher employee satisfaction rates.
- Developed and executed sales strategies for consistent revenue growth in the territory.
- Coordinated trade show participation to increase brand visibility within target markets and generate leads for future business opportunities.
- Led territory expansion efforts by identifying opportunities for growth and successfully acquiring new accounts.
- Optimized pricing structures by evaluating cost factors and determining optimal price points to maximize profit margins.
- Built long-lasting partnerships with key industry players through networking events and strategic collaborations.
- Analyzed market trends and competitor activity, adjusting sales tactics accordingly to maintain a competitive edge.
- Implemented cross-selling initiatives, increasing average transaction values across existing customer base.
- Increased regional sales by implementing strategic marketing plans and establishing strong relationships with key clients.
- Delivered persuasive presentations to prospective clients, securing lucrative contracts that contributed to overall profitability.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Country Sales Manager
Chenyang Waterborne Paints Pte
Las Pinas, Metro Manila, Philippines (Remote)
09.2018 - 10.2020
- Encouraged collaboration between different Regional Teams (China and Vietnam) ensuring smoother operations during large-scale projects.
- Spearheaded new product launches, coordinating promotional efforts for successful market penetration.
- Collaborated with internal departments to streamline processes, resulting in improved customer satisfaction and retention rates.
- Initiated targeted email campaigns which resulted in increased brand awareness among potential clients.
- Established annual sales objectives by forecasting potential revenues based on past performance data and industry trends.
- Developed and executed sales strategies for consistent revenue growth in the territory.
- Coordinated trade show participation to increase brand visibility within target markets and generate leads for future business opportunities.
- Led territory expansion efforts by identifying opportunities for growth and successfully acquiring new accounts.
- Increased regional sales by implementing strategic marketing plans and establishing strong relationships with key clients.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Asst. General Manager
Nippon Paint Coatings Philippines, Inc
Canlubang, Laguna
10.2016 - 03.2017
- Motivated, trained, and disciplined employees to maximize performance.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
- Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
- Monitored facility maintenance needs, coordinating repairs and upgrades as necessary to keep operations running smoothly.
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.
- Improved employee morale through recognition programs that acknowledged individual achievements and team successes.
- Enforced quality assurance protocols to deliver ideal customer experiences.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
- Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
- Analyzed sales data to identify trends and opportunities for menu expansion or modification based on customer preferences.
- Participated in community outreach events, strengthening ties with local organizations while enhancing brand visibility.
- Conducted regular competitor analysis to stay ahead in market trends and offerings.
- Resolved customer complaints with professionalism, restoring trust and loyalty.
Project Manager
High Performance Floors Inc
Taguig, Metro Manila, Philippines
09.2007 - 11.2009
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Proved successful working within tight deadlines and a fast-paced environment.
Vice President of Sales and Marketing
Lepanto Ceramics, Inc
Calamba, Province Of Laguna, Philippines
03.1996 - 08.2007
- Drove company branding efforts to increase market presence and brand recognition.
- Managed 7 members in the marketing team comprised of graphic artists and marketing coordinators.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Developed overall marketing strategy and support implementation across 4 departments (Sales, Marketing, Finance and Logistics).
- Created strategic service roadmaps for new initiatives.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Cultivated strong relationships with key industry partners, enhancing brand visibility and credibility.
- Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business. (Gaisano, SM, Filinvest etc).
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
- Enhanced customer retention rates by providing exceptional service and support throughout the entire sales process.
- Led a team of sales and marketing professionals to achieve consistent growth in market share.
- Spearheaded product launches, effectively positioning products in competitive markets.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Education
Bachelor of Arts - CNC Engineering
Precision Engineering Institute
Singapore11-1991
Skills
- Sales strategy
- Market analysis
- Team leadership
- Client relations
- Negotiation skills
- Sales forecasting
- Customer engagement
- Product knowledge
- Competitive analysis
- Customer acquisition
- CRM management
- Sales planning
- Customer retention
- Key account management
- Sales coaching
Languages
English
Bilingual or Proficient (C2)
Chinese Others
Intermediate (B1)
Tagalog
Advanced (C1)
Visaya
Upper intermediate (B2)
Malay
Intermediate (B1)
Timeline
Head of Sales - Vismin
Philmetal Products
05.2024 - Current
National Sales Head
Steel Corporation of the Philippines
02.2022 - 05.2024
Country Sales Manager
Aalborg Cement Philippines
11.2020 - 01.2022
Country Sales Manager
Chenyang Waterborne Paints Pte
09.2018 - 10.2020
Asst. General Manager
Nippon Paint Coatings Philippines, Inc
10.2016 - 03.2017
Project Manager
High Performance Floors Inc
09.2007 - 11.2009
Vice President of Sales and Marketing
Lepanto Ceramics, Inc
03.1996 - 08.2007
Bachelor of Arts - CNC Engineering
Precision Engineering Institute