Cher Lacambra
Metro Manila
Summary
Experienced Sales Trainer, and Operations Supervisor, Customer Success Manager with a demonstrated history of working in the outsourcing/offshoring industry. Skilled in Sales, Customer Relationship Management (CRM), Team Management, Account Management, Google Ads, PPC, SMM and Marketing Technology. Strong operations professional with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from St. Paul University Of Manila.
Client-focused Inside Sales Manager with 12 years of experience leading large-scale product launches and promotions. Excels at optimizing customer service via team training and support. Successful in setting and meeting long-term goals through sales floor enhancements.
Reliable Inside Sales Manager with experience establishing and enforcing service standards and sales goals. Maintained expert product knowledge to address customer needs and optimize business retention. Built, led and motivated teams to excel in competitive environments.
Motivational Inside Sales Manager recognized for leading teams in territory development and market share growth. Raises productivity with training, support and allocation of talents. Excels in competitive and fast-paced business platforms, elevating teams to top performance ranking.
Overview
17
17
years of professional experience
Work History
Director of Inside Sales
RevComm Inc.
05.2023 - 03.2024
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
- Trained employees on new technology and sales methods to build highly-knowledgeable and successful team.
- Updated accounts and maintained long-term relationships with clients.
- Surpassed sales goals by 18% annually with implementation of diverse sales tools and strategies.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
- Scheduled and led department staff meetings, workshops and functions to encourage and inspire staff.
- Worked closely with other departments to promote products and marketing campaigns.
- Managed 25 sales managers by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
- Designed survey method to evaluate inside sales team.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
Paid Media Analyst
Intero Digital
08.2021 - 11.2023
- Utilized SEO principles to optimize content for search engine rankings.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Developed campaigns, led design, and tracked results.
- Collected performance data on each promotion to better plan future events.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Head of Training and Quality
EMAPTA
04.2023 - 05.2023
- Sorted and organized files, spreadsheets, and reports.
- Analyzed problems and worked with teams to develop solutions.
- Explored new technologies and approaches to streamline processes.
- Participated in workshops and presentations related to projects to gain knowledge.
- Prepared project presentations and reports to assist senior staff.
- Educated staff on organizational mission and goals to help employees achieve success.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Developed effective improvement plans in alignment with goals and specifications.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Conducted regular reviews of operations and identified areas for improvement.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
- Generated reports detailing findings and recommendations.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Devised and implemented processes and procedures to streamline operations.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Evaluated customer needs and feedback to drive product and service improvements.
Head of Inbound Sales
EMAPTA
11.2022 - 04.2023
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Passionate about learning and committed to continual improvement.
- Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
- Worked flexible hours across night, weekend, and holiday shifts.
- Proven ability to learn quickly and adapt to new situations.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Self-motivated, with a strong sense of personal responsibility.
- Applied effective time management techniques to meet tight deadlines.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Organized and detail-oriented with a strong work ethic.
Director - Global Inside Sales
Infinite Expert Solutions Inc.
06.2017 - 05.2022
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Raised property accuracy and accountability by creating new automated tracking method.
- Reported issues to higher management with great detail.
- Reduced operational risks while organizing data to forecast performance trends.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Assisted in recruiting, hiring and training of team members.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Interacted well with customers to build connections and nurture relationships.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Trained and guided team members to maintain high productivity and performance metrics.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Senior Enterprise Account Executive
N.Rich
04.2018 - 01.2021
- Supported customers continuously from sales process to product set-up and use.
- Researched potential clients and markets to prepare for appointments.
- Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
- Scheduled, updated and maintained product preparations and customer promotions.
- Hired new employees and suggested existing ones for promotions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Created and implemented marketing strategies and proposed innovative ideas to attract new clients.
- Coached customers' staff and demonstrated product use and maintenance.
- Demonstrated products and specific features at customer locations and special events.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Clarified customer requests, forwarded product information and answered questions to support sales operations.
- Serviced existing accounts on regular basis to maximize revenue.
- Branded products through effective salesmanship and maintained long-term relationships with clients.
- Used consultative sales approach to understand and meet customer needs.
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
- Addressed each customers' needs and wants to recommend suitable product options.
- Targeted prospective clients by reviewing business directories, building database of leads and attending networking events.
Senior Sales Trainer
TTEC
03.2017 - 02.2018
- Managed recruitment, training and development for highly effective sales team.
- Assessed training program effectiveness on regular basis and improved upon deficient areas.
- Collaborated with Human Resources to facilitate recruitment promotion at job fairs and other community events.
- Trained on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
- Designed and implemented sales training program and documentation.
- Developed and led group training courses to align with corporate sales and service goals.
- Provided coaching and mentoring to employees.
- Developed job-specific competencies and performance standards.
- Built and maintained professional relationships with vendors and suppliers.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Facilitated virtual, in-person and blended learning sessions.
- Established and maintained quality control standards.
- Developed and executed performance management programs to increase employee engagement and productivity.
- Analyzed and evaluated training effectiveness and program outcomes.
- Developed and implemented successful onboarding program.
- Worked with vendors to customize courseware to accommodate business needs.
- Created and oversaw training programs for operations.
- Trained and mentored new personnel hired to fulfill various roles.
- Utilized variety of instructional design methodologies to create effective learning experiences.
- Designed and delivered web-based, self-directed learning materials.
Operations Supervisor
TTEC
11.2016 - 03.2017
- Conducted ongoing reviews of program financial systems to assess cost control measures.
- Developed internal requirements and standards to minimize regulatory risks and liability across programs.
- Interceded between employees during arguments and diffused tense situations.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Trained team members on new services and products to support promotional efforts.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Kept high average of performance evaluations.
Sales Operations Manager
RingCentral
10.2015 - 04.2016
- Utilized cross-functional strategies between Signature Sales divisions to systematize Ringcentral Enterprise.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Implemented systems and procedures to increase sales.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Senior Trainer
TeleTech
03.2013 - 10.2015
- Provided in-house training to new employees concerning maintenance of standardized training approaches.
- Analyzed training, student outcomes and course delivery metrics to produce reports for senior management.
- Designed new assessment system used to evaluate instructors and automate performance reporting.
- Proctored exams and reviewed and sent results to testing headquarters.
- Assessed staff performance and training effectiveness, capitalizing on opportunities to develop new training programs and improve existing courses.
- Chaired staff and monthly management meetings, communicating current progress towards training goals to staff and senior management.
- Coordinated training for new hires to impart information about company policies, requirements and performance strategies.
- Lead special seminars for different types of employees.
- Arranged meeting spaces and supporting materials for each class.
- Supervised completion of exams and sent results to testing headquarters.
- Delivered comprehensive training to new employees and newly graduated and hired officers.
- Developed and implemented lesson plans and teaching aids such as reference materials and videos.
- Developed and improved training courses to increase staff performance and overall training effectiveness.
- Provided virtual training and online presentations.
- Evaluated training needs to improve training quality.
- Oversaw day-to-day functions of training department.
Communication Skills Trainer
WeSelect Inc
04.2012 - 03.2013
- Trained and mentored new personnel hired to fulfill various roles.
- Established and maintained quality control standards.
- Designed and delivered web-based, self-directed learning materials.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Developed and implemented successful onboarding program.
- Developed job-specific competencies and performance standards.
- Provided coaching and mentoring to employees.
- Built and maintained professional relationships with vendors and suppliers.
- Utilized variety of instructional design methodologies to create effective learning experiences.
- Self-motivated, with a strong sense of personal responsibility.
- Worked with vendors to customize courseware to accommodate business needs.
Sales Account Manager
RingCentral
10.2008 - 11.2011
- Contacted regular and prospective customers to explain product features and solicit orders.
- Organized joint sales calls with current customers and outside vendors.
- Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
- Built client relationships by acting as liaison between customer service and sales teams.
- Anticipated clients' needs by staying in touch on regular basis.
- Analyzed and reported on customer activity, business trends and areas of concern.
- Created proposals for new and repeat customer business transactions.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Credit Analyst
Branders.com
03.2007 - 10.2008
- Made decisions and recommendations about extending lines of credit.
- Assessed credit risk and analyzed financial statements.
- Analyzed customer data such as financial statements to determine level of risk involved for extending credit.
- Monitored credit accounts routinely to identify and mitigate issues and prevent losses.
- Worked in tandem with sales team and customers to negotiate payments and verify account reconciliations.
Education
Bachelor of Arts (B.A.) - Communication and Media Studies
St. Paul University Manila
01.2005
Skills
- Director level
- Business-to-Business (B2B)
- Analytics
- Multiline phone systems
- Competitor research
- Profit management
- Sales strategy development
- Business budgeting
- Customer surveying
- Sales staff training
- Recruitment
- Reliability
- Cold-calling
- Sales operations
- Problem-solving abilities
- Team Leadership
- Team motivation
- Profit and revenue-generating strategies
- Strategic account development
- Multitasking Abilities
- Time management abilities
- Customer Relationship Management
- Sales strategy
- Cross selling
- Solution selling
- Extensive personal network
- Sales Cycle Management
- Consultative and relationship selling
- Objection handling
- Business development and planning
- Budget Management
- Full-cycle sales process
- Product Demonstration
- B2B sales
- Complex project negotiations
- Sales analytics
- Rapport and relationship building
- Sales funnel management
- Analytical problem solver
- Adaptability
- Review of contracts
- Presentation Skills
- Competitive Analysis
- Business Development
- Reference selling
- Sales coordination
- Training development
- Service-driven sales
- Customer Acquisition
- Contract Negotiation
- Sales Training
- Revenue Growth
- Problem-solving aptitude
- Communication Skills
- Sales processes
- Sales process
- Sales plan implementation
Timeline
Director of Inside Sales
RevComm Inc.
05.2023 - 03.2024
Head of Training and Quality
EMAPTA
04.2023 - 05.2023
Head of Inbound Sales
EMAPTA
11.2022 - 04.2023
Paid Media Analyst
Intero Digital
08.2021 - 11.2023
Senior Enterprise Account Executive
N.Rich
04.2018 - 01.2021
Director - Global Inside Sales
Infinite Expert Solutions Inc.
06.2017 - 05.2022
Senior Sales Trainer
TTEC
03.2017 - 02.2018
Operations Supervisor
TTEC
11.2016 - 03.2017
Sales Operations Manager
RingCentral
10.2015 - 04.2016
Senior Trainer
TeleTech
03.2013 - 10.2015
Communication Skills Trainer
WeSelect Inc
04.2012 - 03.2013
Sales Account Manager
RingCentral
10.2008 - 11.2011
Credit Analyst
Branders.com
03.2007 - 10.2008
Bachelor of Arts (B.A.) - Communication and Media Studies
St. Paul University Manila
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